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1、wordUnit 3 Organization and Culture of a panyBackground 1.Corporate cultureHumans are social beings. This is how ideas and beliefs spread. In an ideal culture, people do the right thing, even when no ones looking. Not because theyll be punished or rewarded but because its the culturally accepted thi
2、ng to do. Bottom-line advantages of a strong corporate culture include:l Motivation.l Low employee turnover/ reduced payroll cost.l Attendance.l Productivity.l Creative/ independent problem solving.l Ethics.l Personal accountability.l Enterprise value.2. Different departments in a panyHR Department人
3、力资源部R&D Department 研发部PR Department 公关部Marketing Department 市场部Finance Department 财务部Quality Control Department 质管部Sales Department 销售部Customer Service Department 客服部Logistics Department 后勤部Purchasing Department 采购部Production Department 生产部Legal Affair Department 法务部IT Department 信息技术部Network Operat
4、ional Department 网络运营部Administration Department 行政部Suggested teaching planItemsObjectivesSuggested TimeGetting ReadyTo learn the different departments in a pany and their basic functions.10 min.Text ATo get a general idea about Googles organization cultureTo master the important expressions and stru
5、ctures in the text and be able to apply them in practice80 min.Language FocusTo have a good mand of the core vocabulary and structures in Text ATo learn to use possessives45 min.Text BTo have an overview of what motivates you at work and get some inspiration 45 min.Vocational FocusTo learn some basi
6、c information about pany organization and the features of each departmentTo learn how to introduce a department to others90 min. Skill FocusListening and SpeakingTo learn the differences between some similar sounds in EnglishTo learn to express pany rulesTo practice speaking skills45 min.Skill Focus
7、Practical WritingTo learn how to describe people, using possessives40 min. Practical LearningTo get familiar with different jobs in different departments5 min.Getting Ready1. Have the students think about the questionsWhat departments do you know in a pany? What are their basic functions? Give some
8、hints if necessary. (2 min.)2. Have the students plete the sentences according to their understanding. (4 min.)3. Have the students listen to the recording and check their answers. (4 min.)Listening Scripts of Getting Ready1. The SalesDepartment sells the products.2. The ProductionDepartment manufac
9、tures the product.3. The ITDepartment is in charge of the puter systems.4. The Market ResearchDepartment finds out what people will buy.5. The Customer ServiceDepartment deals with questions andplaints.6. The R&DDepartment researches and develops new products.7. The LogisticsDepartment stores and de
10、livers the products.8. The PRDepartment is responsible for the image of the pany.9. The MarketingDepartment advertises the products.10. The Quality ControlDepartment checks whether the products are good or not.11. The FinanceDepartment deals with money.12. The PurchasingDepartment buys materials and
11、 equipment.13. TheHR Department is responsible for employing new people andtraining the staff.14. The ImportDepartment buys goods from other countries.15. The ExportDepartment sells products to foreign countries.Key to Getting Ready1.Sales 2.Production 3.IT 4.Market Research 9.Marketing 10.Quality C
12、ontrol 11.Finance 12.Purchasing 13.HR 14.Import 15. ExportText A1.Have the students first listen to therecording of the new words and expressions, and then have them read them aloud and get familiar with their meanings. (10 min.)2. Have thestudents listen to the recording of the text, and read the t
13、ext more carefully and do the exercise in “Understanding your reading. (25 min.)3. Have the students check their answers with each other and then ask some students to give their final answer. (10 min.)4. Ensure thestudents have a deep understanding of the text by explaining the language points. If t
14、ime permits, have the studentspractice using them by posing new sentences. (25 min.)5. After an in-depth reading of the text, have the students work in groups to summarize the secret of Googles corporate culture. (10 min.)Key to Text A Exercise1. F 2. T 3. T 4. F 5. FLanguage PointsParagraph 11 .in
15、a row 连续，接连This is her third win in a row. 这是她连续获得的第三次胜利。Inflation has fallen for the third month in a row. 通货膨胀连续第三个月在下降。【拓展】rown. 一排，一列，一行We sat in a row at the back of the room. 我们在屋子的后面坐成一排。Lets sit in the back row. 我们坐最后一排吧。2. peern. 同龄人，同辈，同等地位的人She enjoys the respect of her peers. 她受到同辈的尊重。Pe
16、er pressure is strong among young people. 年轻人受到强大的同辈压力。3. benefitn. 福利，利益，益处Weve had thebenefit of a good education. 我们得益于受过良好的教育。It will be to your benefit to arrive early. 早到将会对你有利。【拓展】benefitv. 对某人有用，使收益We should spend the money on something that will benefit everyone. 我们应该把这笔钱花在大家都能得益的事上。Who can
17、 exactly benefit from these changes? 到底是谁会从这些变革中获益？Paragraph 21.in essence 本质上，实质上，其实In essence, your situation isnt so different from mine. 从本质上讲，你我的情况并非相差很远。In essence, he is a good person. 从本质上讲，他是个好人。【拓展】essencen. 本质，实质，；精髓2.settle down 确定下来，安定下来；平静下来When are you going to get married and settle
18、down? 你打算什么时候成家，安定下来？It always takes the class a while to settle down at the start of the lesson. 那个班一上课总得过一会儿才能安静下来。【拓展】settlev. 完毕，解决；确定；定居We should settle the dispute among countries in a peaceful way. 我们应该和平解决国家间的争端。Its all settledwere leaving on the nine oclock plane. 一切都定下来了我们乘九点的航班走。She settl
19、ed in Vienna after her fathers death. 父亲死后，她就在维也纳定居了。Paragraph 3fundamental a.根本的；根本的，根底的There is a fundamental difference between the two points of view. 这两个观点有根本区别。Hard work is fundamental to success. 勤奋工作是成功的根底。Paragraph 41.sustainv. 维持，支持；使保持Which planets can sustain life? 哪些行星可以维持生命的存在？She mana
20、ged to sustain everyones interest until the end of her speech. 她使每个人兴趣盎然，一直听她把话讲完。【拓展】sustainablea. 合理利用的；可持续的sustainable forest management 合理的森林管理sustainable development 可持续开展sustainable economic growth 经济的可持续增长2.dependv. 依靠，信赖；指望 常与on/upon搭配Can we depend on you ing in on Saturday? 我们能指望你星期六来参加吗？Is
21、 he ing?That depends. He may not have the time. 那要看情况。他不一定有时间。Paragraph 51.work on 从事；努力改善或完成He is working on a new novel. 他正在写一部新小说。He is out there, working onthe car. 他在外面修理汽车。You need to work on your pronunciation a bit more. 你需要再加把劲改良发音。2.promisinga. 有前途的，有希望的He is a promising young man. 他是个有前途的
22、年轻人。The weather doesnt look very promising. 天气看起来不会太好。Paragraph 71.log in/on 登录，注册You need a password to log in. 登录需要密码。The system is unable to log you on. 这个系统无法让你登录。2.vote on 就表决Well listen to the arguments on both sides and then vote on it. 我们将先听取双方的论点，然后再表决。【拓展】votev. 投票，表决Did you vote for or ag
23、ainst her? 你投了她的赞成票还是反对票？How did you vote at the last election? 在上次选举中你是怎么投的票？3.take sth. on 承受某事，承当某事I cant take on any extra work. 我不能承当任何额外工作。【拓展】take sth./sb. on 接纳乘客，装载；聘用，雇用The bus stopped to take on more passengers. 公共汽车停下来让其他乘客上车。She was taken on as a trainee. 她受聘当实习生。Paragraph 9take risks /
24、 a risk 冒险Thats a riskIm not prepared to take. 我不愿意去冒这个险。You have no right to take risks with other peoples lives. 你没有权利拿别人的生命去冒险。Paragraph 11foster v. 培养，抚育；鼓励，促进The clubs aim is to foster better relations within the munity. 俱乐部的宗旨是促进团体内部的关系。They have fostered over 60 children during the past ten y
25、ears. 在过去十年间，他们抚育了60多个儿童。Language FocusA Focus the students attention on the three groups of words by discussing the differences among the three or four words in each group. Have some students read each group of sentences aloud and make sure they understand their meanings. (5 min.)B Have thestudents
26、 finish Exercise B in pairs. One students reads a word in Column A aloud while the other chooses the proper word or expression that agrees with it from Column B. 3min.C Have the students look through the given vocabulary, and have them plete the sentences individually and check their answers in pair
27、s. Then have some of the students read the sentence aloud one by one. (5min.)D a. Have the students look back at the structures “unlessand“had better in Text A. Elicit some ideas about the usage and meaning of the structures.b. Have thestudents pose sentences with the given words. Then have them tak
28、e turns to read the sentences, making corrections if necessary.(7min.)E Have the students work individually or in pairs. Check their E-C translation orally. (5min.)Key to Language FocusA1. a. organization b. organize c. organizational2. a. leadership b. leading c. lead d. leader3. a. founded b. foun
29、dation c. founderB1. b 2. a 3.c 4. e 5. dC1. essence 2. fundamental 3. relevant 4. depend on5. peer 6. in a row 7. Benefits 8. grounded inD1. a.He hasnt got any hobbiesunless you call watching TV a hobby.b. I think she was back at work yesterday, unless Im mistaken.2. a. We had better leave now, or
30、well miss the last subway.b. Youd better not do that to your colleague again.E1. 2012年，谷歌连续第四年获得世界上“最优雇主的称号。2. 实质上，它是将创办公司的领导层的信念转化为工作中的日常习惯。3. 信任是创新的土壤在组织文化中缺少了信任，创新就很难维持，因为创新依赖于机智的冒险、团队合作以与反应 所有这些都需要某种程度的信任。4. 人们登录网络询问，投票选出最想得到回答的问题。5. 这就是企业文化的全部内涵：言行一致，建立信任。GrammarPossessives1. Discuss the basic
31、concept of possessives. (5 min.)a. Explain the following sentences in Text A and underline the possessives.These special benefits are a good expression of the true secret behind Googles strong organizational culture.Corporate culture can be seen through many “windows of the houseb. Point out the str
32、ucture of possessives and ask the students to find more examples in Text A.2. Explain the rules and usage of possessives. (5 min.)Exercise1. Have the students read the story and plete the passage using possessives. (5 min.)2. Have the students check their answers in pairs and give assistance if nece
33、ssary. (5 min.)Key to Grammar Exercise1. Pauls puter2. cats tail3. The printer of his puter /His puters printer4. Harrys house5. everyones name6. guests addresses7. next door neighbors daughter8. back of the house9. back door key / key to the back door10. kitchen window11. mans voice12. someones han
34、dText B1. Have thestudents think about the motivations for someone to do a particular job. (5 min.)2. Have the students open their books and go through the new words and expressions following the text. Then listen to the recording of the new words and expressions. (15 min.)3. Have the students liste
35、n to therecording of the text, and then have them read the text and discuss what they find difficult to understand. (25 min.)Information for ReferenceWork motivations or work values:l Steady ine with good benefitsl Respect and recognitionl Friendly fellow workersl Pleasant physical surroundingsl Fle
36、xible hoursl Leaving my mark on the worldl Chance to use my own ideasl Working for a causel Opportunity to learn new thingsl Working with peoplel Working with machinesl Spirit of petitionl Working as part of a teaml Chance for advancement Vocational FocusKnowing the Organization of Your panyHave the
37、 students learn about the organization of a pany. (90 min.)Step 1 Have the students review what they have learned in Getting Ready and then look at the chart and guess what the missing names are. And then listen to the recording and fill in the names.Listening script of Step 1 & Step 2Hello, everyon
38、e. Wele! Im Amy, and Im the Personnel Manager. Each of you received a copy of the pany organization. Let me show you how the pany is organized. The pany is run by the CEO the Chief Executive Officer, and he is the biggest boss of the pany. Our pany is divided into six departments, each in the charge
39、 of a director who reports to the CEO directly. The departments are: HR, Finance, Production, Marketing, Sales and IT. The departments are divided further into sub-departments, and each sub-department has a manager, who reports to the department director. First, lets look at HR. HR is divided into P
40、ersonnel and Training. Personnel is responsible for recruitment, salaries, bonuses and so on, and Training looks after our training and development. Then we have Finance, whose department director is called the CFOChief Finance Officer. Finance is divided into two areas Accounts and Controlling. Acc
41、ounts deals with all the financial reports, including the panys ine and expenses. And Controlling makes sure everything runs in good order and condition. Then lets see Production. It is the biggest department and it has four sub-departments. The Factory is where our products are manufactured. Purcha
42、sing is responsible for buying new materials and equipment. Theres R&D, which is in charge of testing new products, and theres also Logistics, which stores and transports our products. The next department is Marketing. It has three sub-departments: Market Research, Advertising and PRPublic Relations
43、.Then es Sales Department. Its made up of two parts: Sales and Customer Service.Finally, we have IT Department, which looks after all our puters, and makes sure the Internet works well.Key to Step 11. Finance 2. Production 3. Sales4. Training 5. Controlling 6. Purchasing7. Logistics 8. Market Resear
44、ch 9. Advertising10.Customer ServiceStep 2 Have thestudents fill in the blanks first according to what they have learned about prepositions and then listen to the recording to check their answers.Key to Step 21. into 2. of 3.for 4. with 5. of 6. afterStep 3 Have thestudents fill in the blanks based
45、on what they have learned in Step 1 and Step 2, and then check their answers.Key to Step 31. Personnel 2. Finance, Accounts 3. Production, Logistics4. HR, Training 5. Sales, Customer ServiceStep 4 Have the students first look at the example presentation and then write a presentation of their own. St
46、ep 5 Have the students review the chart in Step 1 and then make a simple organization chart for the department or school they are studying in. Skill FocusListening and SpeakingA(5 min.)a. Have thestudents read each group of words, and get a general idea about the difference between the similar sound
47、s.b. Play the recording and have thestudents read after it. Explain the rules if necessary.B(25 min.)a. Have the students look at the five pictures and guess what department the people are in.b. Listen to the recording and fill in the blanks.Listening scripts of and Key to Exercise B1. Ask questions, research, and test. It takes me a lot of time to ask questions, andresearch and test new products, but the results h
