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1、,2022/11/4,1,2022/10/91,?,2022/11/4,2,?2022/10/92,2022/11/4,3,2022/10/93,2022/11/4,4,Starbucks,Yuki Elaine,2022/10/94Starbucks Yuki,2022/11/4,History,5,2022/10/9History5,2022/11/4,6,2022/10/9Seattle1971Howard Sch,Starbucks was founded by two teachers and one writer.The first shop as well as its head
2、quarter located in Seattle, Washington. At first, it only sold beans.,2022/11/4,1971,7,Starbucks was founded by two t,2022/11/4,80s,Howard Schultz joined in Starbucks.,8,2022/10/980sHoward Schultz jo,2022/11/4,90s,Starbucks expanded its business all over the world. In 1992, Starbucks Coffee listed i
3、tself on the stock market, NASDAQ.,9,2022/10/990sStarbucks expande,如果巴西下雨就买星巴克股票,2022/11/4,10,如果巴西下雨就买星巴克股票巴西下雨咖啡豆丰收咖啡豆价格下跌星,2022/11/4,Now,Starbucks has 23,132 subbranches(分店) in over 63 countries.,11,2022/10/9NowStarbucks has 23,1,2022/11/4,An unique advertising strategy(独一无二的广告策略),12,Word-of-mouth
4、 marketing.(口碑营销),2022/10/9An unique advertising,2022/11/4,13,2022/10/913,2022/11/4,14,“Starbucks coffee shop in China is developing fast. If Im not in office, Im willing to go to Starbucks coffee shop.”,2022/10/914“Starbucks coffee s,2022/11/4,Logo,15,2022/10/9Logo15,2022/11/4,1971,1987,1992,2011,1
5、6,2022/10/9197119871992201116,2022/11/4,17,Siren女海妖,2022/10/917Siren女海妖,2022/11/4,18,2022/10/918MenuBeverageEspress,2022/11/4,Espresso 浓缩咖啡,This is the very essence of coffee, in its most concentrated form.这是咖啡的精粹,以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道,浓厚馥郁。,19,2022/10/9Espresso 浓缩,2022/11/4,Despite the name, this
6、is actually a European way to enjoy coffee: espresso with hot water.尽管名为美式咖啡,但此款饮料却是一种地道的欧式咖啡制作方法:即将热水和浓缩咖啡的巧妙调和。,Caffe Americano 美式咖啡,20,2022/10/9Despite the name, thi,2022/11/4,Honoring a tradition that goes back generations.星级咖啡师手工调制,三分之一浓缩咖啡,三分之一新鲜蒸奶,三分之一细腻奶泡。,Cappuccino 卡布奇诺,21,2022/10/9Honorin
7、g a tradition,2022/11/4,The traditional classic-steamed milk and espresso, lightly topped with foam.这是一种传统的经典饮料浓缩咖啡调入热牛奶,其上覆盖一层轻盈的奶沫。品尝此款咖啡时,您可以选择特别加入某种口味(如香草,焦糖或杏仁口味)的糖浆。,Caffe Latte 拿铁,22,2022/10/9The traditional class,2022/11/4,Vanilla or hazelnut(榛子) flavored latte, a splendid blend of fresh tas
8、te and mellow coffee.开启拿铁的香草浪漫之旅。,Vanilla Flavored Latte 香草风味拿铁,23,2022/10/9Vanilla or hazelnut(榛,2022/11/4,Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream.榛果风味的芬芳弥漫于拿铁的醇香,温暖美好。,Hazelnut Flavored Latte 榛果风味拿铁,24,2022/10/9Delicious Starbucks m,2022/11/4,Delicious Starbuc
9、ks mocha chocolate, espresso, steamed milk and whipped cream.这款咖啡由醇香的摩卡酱,浓缩咖啡和蒸奶相融相合,上面覆以搅打奶油。寒冷的日子里,忧伤的时光中,任何人都无法抵抗她的诱惑。,Caff Mocha 摩卡,25,2022/10/9Delicious Starbucks m,2022/11/4,Caffe Mocha with extra rich, full-bodied espresso.让摩卡多一份浓缩咖啡,更添浓厚馥郁。,Extra Shot Mocha 浓郁咖啡摩卡,26,2022/10/9Caffe Mocha wit
10、h extr,2022/11/4,Expertly steamed milk poured over ristretto shots of expresso and finished with a Starbucks signature dot.星巴克精萃浓缩咖啡融合绵密奶泡,更浓郁甘甜。,Starbucks Flat White 星巴克馥芮白,27,2022/10/9Expertly steamed milk,2022/11/4,Blend of Japanese matcha, steamed milk and delicate foam. Refreshingly aromatic an
11、d slightly sweetened. 这是一款优质抹茶粉与新鲜蒸奶、细腻奶泡完美融合的饮料,清香、微甜。,Green Tea Latte 抹茶拿铁,28,2022/10/9Blend of Japanese mat,2022/11/4,Full leaf black tea blended with steamed milk and delicate foam, featuring a rich complexity and velvety with a full embodiment of perfect milk tea.将原叶红茶与新鲜蒸奶和细致奶泡充分融合,层次丰富,绵密顺滑,充
12、分展现茶拿铁的美味。,Black Tea Latte 红茶拿铁,29,2022/10/9Full leaf black tea b,2022/11/4,A cooling refreshment with the tang of fruits.混合多种新鲜果汁,清甜酸爽,果香浓郁。,Iced Shaken Blackcurrant Raspberry Juiced Tea 冰摇红莓黑加仑茶,30,2022/10/9A cooling refreshment,2022/11/4,Enthusiasm and warmth, aroma and adorability, all in one cu
13、p.以新鲜牛奶、香浓可可粉黄金比例搭配而成的热巧克力,香浓美味,热力四射。,Signature Chocolate Beverage 经典巧克力饮品,31,2022/10/9Enthusiasm and warmth,2022/11/4,Frappuccino Blended Beverage 星冰乐,32,2022/10/9Frappuccino Blended,2022/11/4,33,2022/10/933FrappuccinoBlended,2022/11/4,34,Espresso 浓缩咖啡星冰乐,Mocha Java Chip 摩卡可可碎片星冰乐,2022/10/934Espres
14、so Mocha Java,2022/11/4,35,Mocha 摩卡星冰乐,Vanilla Flavored Cream香草星冰乐,2022/10/935Mocha Vanilla Flavo,2022/11/4,36,Green Tea抹茶星冰乐,Caramel Espresso焦糖浓缩咖啡星冰乐,2022/10/936Green TeaCaramel Es,2022/11/4,37,Cup Size,2022/10/937Cup Size,2022/11/4,38,Short236 ml,Tall355 ml,Grande473 ml,Venti591 ml,2022/10/938Sho
15、rtTallGrandeVent,2022/11/4,39,Video time!,2022/10/939Video time!,2022/11/4,40,1.Which city has the most number of Starbucks in the world?2. Which city has the most number of Starbucks in China?,2022/10/9401.Which city has th,2022/11/4,41,2022/10/941,2022/11/4,42,Thanks for watching!,2022/10/942Thanks for watching,