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1、商务英语实训教程 （下册）（部分商务活动环节作业，未经编辑，仅供参考）(虚拟商务活动教学环节是本教材基本特色，目的是在学校环境下培养同学商务活动动手能力。部分英语教师对各单元所列商务活动作业的目的，方法，要点等可能存在不熟悉的情况。本教材编写者之一，李荣庆老师愿与诸位教师同仁共同讨论，交换意见，推动商务英语教学的不断提高与创新。,第1单元1）库存软件介绍2）库存软件实用,Our company uses the Mei Ping management software to manage the warehouses.,We can use this software to allocate,
2、 supervise, purchase and make shipment management, inventory and changes in the warehouse, and even can call the police. We can also make a complete control over stock levels and inventory tracking.,We can add new products into warehouse and categorize them.,Inventory function,Receipt of the purchas
3、e.,Help managers know more detailed information of the commodities.,Inventory Information,Inventory Information,Inventory Information,第2单元 （隔过去）第3单元 1）人力资源招聘面试题目设计2）招聘广告设计,Interview Questions,Why do you want to work for our company?,I am particularly interested in making dessert, and I believe I can
4、 well develop my future career in your company. Besides, I find myself a suitable candidate. Your company needs very enthusiastic people like me.,How are you motivated in your daily life?,I am motivated by being around other positive people. We often question ourselves if working alone would suit us
5、.,Interview Questions,Why do you want to leave your current job/company?,I really enjoy what I do, but I am ready for more opportunities and challenge which your job offers. Unfortunately, my current job/company cannot give me this.,What can you tell about our company?,I know your restaurant establi
6、shed in 2019,and your restaurant aims at making unique ice cream to satisfy customers . Your restaurant is welcomed among yongers. From what I have read ,you sell more than 40 products all over Asia. I believe you hope to enter the western market by 2019.,Interview Questions,Why do you think you are
7、 suited to this job?,How well do you work under pressure?,I know that all jobs involve some sort of pressure at some time ,especially pastry chef .I can work as well as under pressure as I do at any other time but when I am busy, I prioritize activities so that my workload is manageable.,I was very
8、interested in making dessert when I was a child. So I spent so many efforts to learn and improve my skills. Besides, I am one of the best makers in my precious company. I already have seven years experience and received many rewards. So I find myself a suitable candidate of this job.,Pick-Me-Up Ice
9、Cream Themed Restaurant,is wanted,Pastry Chef,Address: 68 He Fang street Shang Cheng District Hang Zhou, ChinaTel: 0571-666-8888website: http/pickmeup,I WANT YOUFor Pick-Me-Up Ice Cream Themed Restaurant,Key responsibilities:,Pick-Me-Up Ice Cream Themed Restaurant,No.1: Create new design for ice cre
10、am to attract more customer.No.2: Provide professional renderings for customer presentation.No.3: Minimize potential engineering or quality,Job requirements,No.1: Own certificate of cook No.2: Good knowledge on cook and nutritious ingredientNo.3: Hardworking and able to work under pressureNo.4: Be c
11、reative and passionate,Sanmao Recruitment Management Software -三茅招聘管理软件,Developed by Shenzhen pengxin Technology Co.，LTD.Has six functions,Quick search resumesUnified format or resumes Free to recruitIntelligent talent poolUser remindInterview process management,第4单元 1） 人力资源管理软件介绍2）人力资源管理软件使用,Functi
12、on 1) Online search-quick search of resumes in personnel websites-easily search for high quality talents,Function 2) Recruitment Management-interview invitation-employment registration,Function 3) Talent Pool-easy classification and management of resumes-data backup storage without loss,Data of Empl
13、oyee,The sheet above is the staffs information of Pick-Me-Up Ice Cream Themed Restaurant.,The chart above is the ages distribution generated by the software.,The chart above is the gender distribution generated by the software.,The chart above is degree distribution generated by the software.,第5单元 1
14、）工作流程设计,This is our companys recruitment process.1.HR informs hiring managers of having phone interviews to reject some unqualified candidates.2.HR divides the rest of candidates into several groups.,Start,Fit?,Yes,No,Contact Candidate,Conduct Phone Interview,Reject Candidate,Schedule Interview with
15、 Candidate,Schedule Group Interviews,3.HR conducts group interview, rejects interviewees who are not fit, and informs successful interviewees of taking part in AA interviews.4.HR conducts AA interview. Hiring the successful candidates and rejecting the rest.,End of Activity,Successful Interviews?,Ye
16、s,No,Successful AA Interview?,Yes,No,Conduct Group Interviews,Conduct AA Interview,Reject Candidate,Hire Candidate,Reject Candidate,第6单元 1）资产负债报表,The BalanceSheetPICK-ME-UP ICE CREAM THEMED RESTAURANT BALANCE SHEETas at April 27, 2019 2019 2019ASSETS ASSETS 000 000 Financial Assets Cash 56,434 55,39
17、8 Receivables 5700 4100Total Financial Assets 62,134 59,498Non-Financial AssetsLand and buildings 1,983,280 1,527,892Infrastructure, plant and equipment 8,390 8,294,Assets held for sale 1,892 1,780Intangibles 9,320 9,080Inventories 2,410 2,308Other non-financial assets 4,820 4,390Total Non-Financial
18、 Assets 2,010,112 1,613,242Total Assets 2,072,246 1,613,242LIABILITIESPayablesSuppliers 68010 55057Other payables 11,000 8,057Total payables 79,010 63,114Interest Bearing LiabilitiesLeases 2,401 3,010Total Interest Bearing Liabilities 2,401 3,010Provisions,第7单元 1）会计软件介绍,Introduction,It is the Guanji
19、apo Warehouse Management Software. This software can query and analysis the information about inventory, purchase sales, accounts receivable, etc.,Introduction,It is the Purchase Receipt. You can enter some information about your purchasing. After you have entered the information, you can check it a
20、fterwards.,Introduction,It is the Sales Order. When you have sold out products, you can enter the information into the system. So when you want to check your sales status, you can see it concisely.,Data Entry,It is part of the inventory records and product information of our company, from which we c
21、an see the stock situation, cost information, product specification and decide whether to replenish our stock or not.,Data Analysis,Itisthemonthlysalesbusinessanalysis. Wecanseeinformationofpurchase,sales,inventoryandaccountingstatistics. Wecancompanyeveryaspectsbetweendifferentmonths thorough this
22、function.,第8单元 电子商务 隔过第9单元1）国外竞争对手2）自己企业的涉外部门,Baskin-RobbinsHeadquarters: 130 Royall Street, Canton, Massachusetts, United StatesFounded: 1945 in Glendale, CaliforniaIndustry: Food and BeverageProducts: Ice cream Frozen Beverages Ice Cream Cakes Frozen TreatsWebsite: https:/baskinrobbins,Hershey Cre
23、amery CompanyIndustry: Ice cream manufacturerFounded： Lancaster County, Pennsylvania(1894)Headquarters： Harrisburg, Pennsylvania, U.S.Area Served： Northeastern and Eastern United StatesProducts: Ice cream, sherbet, ice cream cake, frozen slab, smoothiesRevenue: US44,800,000(2019)Employees: 450Websit
24、e: hersheyicecream,Sections which have relationships with foreign companies,Marketing DepartmentIn our company, Marketing Dept.is playing an important role in the business with foreign companies. It is their duty to get in touch with foreign clients and negotiate with them as well as sign business c
25、ontracts for our company.,Public Relationship Department Because we are an export company, our Public Relationship Department is quite essential to build up good relationships with foreign companies.The staff herein are supposed to welcome and receive foreign clients,release the press conference,arr
26、ange the itinerary as well as throw parties to entertain the foreign clients.,第10单元1）汇率,The Exchange Rate of RMB and 17 Major Countries on April 27,The Exchange Rate Between RMB and Canada Dollar,The Exchange Rate Trend Between RMB and US Dollar,The Exchange Rate Trend Between RMB and Japanese Yen,T
27、he Exchange Rate Between RMB and European Dollars,第11单元1）不道德商业行为举例2）同行业不道德行为举例,Case 1: a business that is not ethical,One bad business ethics example by McDonalds is what is known as the McDonalds Legislation in popular parlance. In 1972, Ray Kroc, the companys founder made a rare donation of $250,0
28、00 to Nixons reelection campaign and in return got a favorable legislation that allowed companies such as McDonalds to pay teenage employees 20 percent less than federal minimum wages.,Case 2: a business that is not ethical,The World Health Organization found children in developing countries who fed
29、 on Nestles infant-formula had mortality rates five to ten times greater than that of breast-fed children. The problem was Nestles sinister campaign of appointing uniformed nurses to distribute the baby formula to poor mothers for free, long enough for lactating mothers milk to dry up. The mother an
30、d child now became entirely dependent on Nestles infant formula, and since most of them could not afford the formula, they gave their children an insufficient quantity of the formula. The formula also required clean water, which most mothers could not access.,Case 3: a business that is not ethical,R
31、eports say the ice cream of DQ is actually BAXY. DQ claims that the jam they use is imported, but in fact , it is one product of Tianjin Rishitianfu Food Co., Ltd. This companyis a sino-foreign joint ventures,themain sales market are Japan and theChinaetc.,第12单元1）logo 设计知识产权2）同行知识产权介绍,pick-me-up,带我走
32、,This logo is concise yet cute. Using the image of Gluttonous Snake shows that our ice cream is delicious and attractive. This design is also in accordance with the our companys name.,Patent of Invention,USAYonana 901fruit ice creammachine. Only needfresh fruit,withoutsugar can make a deliciousand h
33、ealthyice cream.,This machine is used to make ice-cream stick quickly. No need for electricity,within 7minutes you can make a dlicious ice-cream stick. It is very easy to use and carry.,第13单元1）商务会议筹备,Preparatory Work for a Conference,During the conference,Summarization,第14单元1）虹桥机场介绍,Shanghai Hongqia
34、o International Airport,Basic Information,Passage Throughput,2019,22.6 million person-time 2019 ,22.9 million person-time2009 ,25.1 million person-time 2019 ,31.2 million person-time 2019 ,33.1 million person-time2019 ,33.8 million person-time2019 ,35.6 million person-time,Terminal No.1,On November
35、30, 2019,Terminal 1 is put into using. Terminal 1 is now used only for international flights andSpring Airlines.,Terminal No.2,On 16 March 2019, Hongqiao Airport completed a five-year 15.3-billion-yuan expansion project, which included a 3,300-meter second runway and the new Terminal 2, boosting Hon
36、gqiaos capacity to 40 million passengers a year. Terminal 2 is four times the size of Terminal 1 and houses 90 percent of all airlines at the airport.,第15单元1）鸡尾酒勾兑,Spicy Gin (辛辣琴酒)-5mlVodka(伏特加)-15mlColorless Rum (无色兰姆酒)-15mlTequila(龙舌兰)-15mlColorless Curacao(无色柑香酒)-10mlLemon Juice(柠檬汁)-30mlSyrup(糖浆
37、)-1茶匙Coke(可乐)-40mlLemonPiece(柠檬片)-1片,长岛冰茶 Long Island Iced Tea,天蝎宫 Scorpion,Brandy(白兰地)-30mlColorless Rum(无色兰姆酒)-45mlLemon Juice(柠檬汁)-20mlOrange Juice(柳橙汁)-20mlLime Juice(莱姆汁)-15mlLemon Piece(柠檬片)-1片Lime Piece(莱姆片)-1片Red Cherry (红樱桃)-1粒,野莓龙舌兰 Sloe Tequila,Tequila(龙舌兰)-30mlWild Berry Gin(野莓琴酒)-15mlSm
38、all Cucumber(小黄瓜条)-1条Lemon Juice(柠檬汁)-15ml,上海 Shanghai,Black Lamb(黑色兰姆)-1/2Anisette(茴香酒)-1/6Grenadine Syrup(石榴糖浆)-1/2tspLemon Juice9柠檬汁）-1/3,薄荷茱莉普 Mint Julep,Whiskey(威士忌)-60mlMineral Water(矿泉水)-30mlMintLeaf(薄荷叶)-3片Sugar(砂糖)-2茶匙,20mL Green de Menthe （绿薄荷酒）、20mL White Creme de Cacao（白可可甜酒）、20mL Fresh
39、Cream（鲜奶油）,青草蜢（Grasshopper）,1oz Bacardi 1/2oz Malibu 1.5oz Coconut Milk 3oz Pineapple Juice 1/3oz Syrup,椰林飘香(Pina Colada),百家得,椰子酒,椰 浆,菠萝汁,糖 浆,Sprite雪碧4/5Tequila特基拉20ML.Lyceem蓝橙10ML,蓝颜,Memorie,Pomegranate红石榴5ML Tonic water汤力水7/10Lyceem蓝橙10MLAurum金酒20ML,赫拉 Hera,Tequila特基拉30ML.Orange Juice橙汁至4/5Pomegranate红石榴5ML,特基拉日出Tequila Sunrise,Thank You !,
