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1、,Cruise Tourism,CONTENTS,Lead-in Learning objectives Cultural notes New words and expressions Exercises,Lead-in,Learn about cruise tourism,Learn about the words and expressions of cruise tourism,Unit Objectives,01,02,Cultural notes,1. Carnival Corporation & PLC (CCL):,嘉年华邮轮集团公司是一家英美跨国公司，也是世界上最大的邮轮运营
2、商。嘉年华是一家双重上市公司，总部位于美国佛罗里达州多拉尔市迈阿密郊区的嘉年华广场，同时在英国汉普郡南安普敦设有销售办事处嘉年华大厦。嘉年华拥有11 个独立的邮轮品牌，运营着超过 100 艘船舶的联合船队。,A British-American multinational cruise company, and the worlds largest cruise ship operator. Carnival is a dual listed company, with headquarters at Carnival Place in the Miami suburb of Doral, F
3、lorida, the United States, along with a sales office, Carnival house in Southampton, Hampshire, England. Carnival comprises eleven individual cruise line brands, operating a combined fleet of over 100 ships.,Cultural notes,2. Royal Caribbean Cruises Ltd. (RCC):,皇家加勒比游轮有限公司是一家挪威 / 美国全球游轮公司，在利比里亚注册成立，
4、总部位于佛罗里达州的迈阿密市，是仅次于嘉年华的全球第二大邮轮运营商。,A Norwegian / American global cruise company incorporated in Liberia and based in Miami, Florida. It is the worlds second-largest cruise line operator, after Carnival.,Cultural notes,3. Norwegian Cruise Line Holdings Ltd. (NCL):,诺唯真邮轮控股有限公司是一家领先的全球邮轮公司，经营挪威邮轮、大洋洲邮轮
5、和丽晶七海邮轮品牌，是运营着 28 艘轮船的联合船队，为全球 490 多个目的地提供航线。它的总部设在佛罗里达州的迈阿密市。,A leading global cruise company which operates the Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises brands. With a combined fleet of 28 ships, these brands offer itineraries to more than 490 destinations worldwide. It
6、 is based in Miami, Florida.,Cultural notes,4. MSC Cruise:,地中海邮轮是地中海航运公司的分支。MSC 是一家致力于邮轮市场的意大利 - 瑞士航运公司，总部位于日内瓦。该公司的资本金全部由瑞士人投资，在全球拥有 15 500 名员工，在 45 个国家设有办事处。,A division of Mediterranean Shipping Company S. A. (MSC). MSC is an Italian-Swiss shipping company devoted to the cruise market with headqua
7、rters in Geneva. The company, whose capital is wholly Swiss, employs 15,500 people worldwide and has offices in 45 countries.,Cultural notes,5. CLIA:,国际邮轮协会致力于在全球范围内扩展和提高巡航意识，从而推广邮轮产业。,Cruise Line International Association is an association of leading member cruise lines dedicated to the expansion a
8、nd awareness of cruising world-wide.,New words and expressions,transatlantic,characterize,transformation,vessel,hassle,phenomenon,横渡大西洋的，横越大西洋的,使具有特点（或最引人注目的特征）,转变，改变,大船，轮船,困难，麻烦,现象,full-board,全食宿（指住宿及全部伙食均由邮轮或者酒店提供）,Jacuzzi,按摩浴缸；极可意涡流式浴缸,New words and expressions,evolve,berth,noteworthy,reinforce,p
9、redominantly,hemisphere,逐步发展，逐步演变,（船的）泊位，锚地,值得注意的，显著的,加强，使更强烈,主要地，占主导地位地,（地球的）半球,substantial,大量的，相当程度的，重大的,不情愿，厌恶,reluntance,New words and expressions,fleet,seasonality,exclusively,comparatively,horizontal,concentration,船队，舰队,季节性,专有地；独占地,比较上，相对地,水平的，横向的,集中，聚集,merge,合并，融入,expenditure,花费，消费，开支,New wor
10、ds and expressions,trace back to,account for,match up to,by far,market share,base port,追溯，追溯到,（数量或比例上）占,与相当，达到,到目前为止,市场占有率，市场份额,基本港，母港,in particular,尤其，特别,Exercises,. Decide whether the statements are True (T) or False (F).,1. _ Cruise tourism first appeared in the early 1980s.2. _ Passengers can en
11、joy their time to watch the latest movies on the ship.3. _ The cruise tourism accounts for a small share of global tourism.4. _ Caribbean is the top 1 popular destination region regardless of season.5. _ Royal Caribbean is the worlds first-largest cruise line operator.,F,T,F,F,T,Exercises,. Multiple
12、 choices.,1. Whose headquarter is not based in Miami, Florida?A. NCL.B. MSC.C. RCC.D. CCL.2. Which is the most important market for cruise products?A. East Asia.B. North America.C. North Europe.D. Australia & New Zealand.3. Alaska, an attractive destination to visit by cruise, is often given the lim
13、ited possibilities for travel in the season.A. winter B. autumn C. summerD. spring,Exercises,. Multiple choices.,4. European countries are divided into three levels according to the cruise products, among which is considered as secondary market.A. Belgium B. France C. GermanyD. the UK5. Which entert
14、ainment cant be enjoyed on a cruise ship?A. Shopping.B. Swimming.C. Fishing.D. Golfing.,Exercises,. Please answer the following questions after reading the passage.,1. What makes the Caribbean the most popular destination?,Because the Caribbean area has special geographical position and attentive se
15、rvicesand is rich in natural tour resources and tour products.,_,2. Who are the main competitors to cruise lines, according to a cruise operator?,A cruise operator considers its main competitors to be the land resorts rather than theother cruise lines.,_,Exercises,. Please answer the following quest
16、ions after reading the passage.,3. Why is a cruise ship literally a floating city?,Because it has hotels, restaurants, bars, meeting rooms, disco, casino, swimming pools, sauna, Jacuzzi, gym and other sports facilities, beauty services, cinema, theatre, library, childrens playgrounds and duty-free s
17、hops all in one.,_,Exercises,. Please answer the following questions after reading the passage.,4. Why do cruise lines have a dual character?,Because they are partly in the transportation business, partly in the leisureentertainment business, which means they have both a crew headed by the shipscapt
18、ain, and a hospitality staff headed by the equivalent of a hotel manager.,_,5. How do you rate the functions and role of Asian market for cruise tourism?,Open. (Suggested: With the world cruise market moving eastward and the increasinggrowth of Asian economy, Asia has become the fastest growing market in the world.),_,THANKS,
