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1、海底捞:我们卖的不是火锅，是服务,CONTENTS,Brand logo,Founded in 1994, Haidilao is a large-scale inter-provincial direct catering brand hotpot restaurant, which is mainly engaged in Sichuan-style hotpot and integrates local hotpot characteristics. its full name is Sichuan Haidilao catering co., ltd. Haidilao has mor
2、e than 100 direct chain restaurants in China, South Korea, Japan, Singapore, the United States and other countries.,1994,2000,2006,2018,Brand image,Visual recognition system,It embodies the considerate, ubiquitous, ever-present thoughtful and considerate service and natural and warm humanistic care of Haidilao.,1.,2.,Serving behavior identity,Industry status,In the future, Haidilao should stick to its own brand marketing and at the same time adhere to channel sinking and offshore expansion and open up new growth points.,坚持渠道下沉和外海扩张并进打开新的增长点,Future direction,
