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1、TEMPLATE,2015,Switzerland : An Exquisite Country,Contents,1- Countryprofile,2- Peopleprofile,3- Theoreticaloverview,WELL DONE,4-Business culture,Contents,01-History,02-Geography,03-Climate,WELL DONE,History,Geography,Economy,The flag of Switzerland consists of a red square with a white cross in the
2、centre . White symbolizes peace, justice and a bright, red symbolizes the peoples victory, happiness and enthusiasm; the entire pictorial of the flag symbolizes the unity of the nation. In 1889 . the original red rectangle flag was changed into a square one, which symbolizes diplomatic policy of imp
3、artiality and neutrality of Switzerland.,白色象征和平、公正和光明，红色象征着人民的胜利、幸福和热情；国旗的整组图案象征国家的统一。这面国旗在1889曾作过修改，把原来的红地白十字横长方形改为正方形，象征国家在外交上采取的公正和中立的政策。,History,Geography,Economy,In April 2015, Switzerland was found to be the happiest country in the world in the third annual World Happiness Report. It has the h
4、ighest nominal wealth per adult in the world according to Credit Suisse and the eighth-highest per capita gross domestic product on the IMF list.,national flag,national emblem,2015年四月，瑞士被评为世界上最幸福的国家，在第三年度的世界幸福报告中。根据瑞士信贷和最高人均国内生产总值在国际货币基金组织第八的排名，它的成人最高名义财富是世界上最高的。,History,Geography,Economy,Around 100
5、0 AD. in the Roman era，it is a part of the Holy Roman Empire. 十一世纪起为神圣罗马帝国一部分。1291 .8 .1 The precursor of modern Switzerland established a protective alliance , forming a loose confederation of states(the beginning of Switzerland) . 1291 年8月 1日， 几个州签约为永远联邦,是瑞士建国的开始。In 1648, European countries recogn
6、ized Switzerlands independence from the Holy Roman Empire and its neutrality. 1648年,欧洲国家公认瑞士从神圣罗马帝国获得独立以及其中立性。,History,Geography,In 1815, in the Congress of Vienna fully re-established Swiss independence and the European powers agreed to permanently Swiss neutrality .since then ,Switzerland was alwa
7、ys neutral during the international wars even in the two world wars. So far it is not a member of European Union . 1815年在维也纳会议上，瑞士被定为永久中立国，此后在历次国际战争和两次世界大战中都保持中立，也不是欧盟的成员国。 In 1848 ，Switzerland was founded as a federal state. 1848年，瑞士联邦政府成立。On 2002 Sep20 ，Switzerland joined in the United Nations. 20
8、02年9月10日,瑞士正式加入联合国。,Economy,Geography,History,Switzerland ,officially the Swiss Confederation ,is a federal republic ,which is situated in Western Europe and is a landlocked country whose territory is geographically divided between the Alps, the Central Plateau and Jura . Alps is Europes highest and
9、 largest mountain range , and there are several more than a few kilometers mountains in Switzerland, which are covered ice and snow all year round , and which makes Switzerland a famous tourist resort in the world .,瑞士是一个位于欧洲西部的联邦制国家，全名瑞士邦联，领土多是高山、高原及湖泊，阿尔卑斯山是欧洲最高最大的山脉，瑞士境内独有多座数千米的山峰和终年不化的冰雪，使它成为世界著
10、名的旅游观光胜地.,Economy,Text title in here,Switzerland is situated in Western and Central Europe , where it is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east.,Its territory is geographically divided between the Alps, the Central Plateau
11、and Jura . Almost the whole Switzerland lies in the Alps ,so almost 70 percent of the country is covered by mountains. 整个国家的领土被侏罗纪，高原，阿尔卑斯山脉三种地形地理分割。国境几乎都在阿尔卑斯山脉之中,所以整个国土几乎70%被大山覆盖。,Switzerland consists of 26cantons. The population of Swiss mostly concentrates in Zurich and Geneva. It is hereby know
12、n as the “ world garden , kingdom of watch, cradle of tourism.,瑞士有26州，人口主要集中在苏黎世和日内瓦两个城市 。瑞士有“世界花园”、“钟表王国”、“旅游业的摇篮”等美称。,the capital of Switzerland,Berne,The third city of Switzerland, only next to Zurich and Geneva .,伯尔尼，瑞士的首都。,在瑞士，伯尔尼是仅次于苏黎世和日内瓦的第三大城市。,Federal Palace,Zurich苏黎世,Zurich is Switzerland
13、s largest city.苏黎世是瑞士最大的城市。,Zurich苏黎世,The richest city in Europe.,苏黎世，欧洲最富有的城市。,Geneva,Geneva is Switzerlands second largest city, located in the southwest corner of Lake Geneva.,History,Geography,Economy,Swiss is one of the richest countries in the world .The economy of Switzerland is one of the wo
14、rlds most stable economies. Its policy of long-term monetary security and political stability has made Switzerland a safe haven for investors. Switzerland has achieved one of the highest per capita incomes in the world and has low unemployment rates and a low budget deficit. It has developed tourism
15、, finance and banking. The service sector has also come to play a significant economic role. There are a number of important international organizations .,瑞士是世界最为稳定的经济体之一。 其政策的长期性、安全的金融体系和银行的保密体制使瑞士成为投资者的安全避风港。瑞士是世界上最为富裕的国家之一，人均收入处在世界最高行列，同时有着很低的失业率和财政赤字。拥有发达的旅游业、金融业与银行业；服务业对经济有着重要的贡献。在瑞士，有着很多重要的国际组
16、织。,VIN DIESEL,RADHA MITCHELL,COLE HAUSER,Lorem ipsum dolor sit amet, consectetur adipisicing elit.,Lorem ipsum dolor sit amet, consectetur adipisicing elit.,Lorem ipsum dolor sit amet, consectetur adipisicing elit.,Swiss bank has long been considered the worlds most trusted bank, about a quarter of
17、the worlds personal wealth is stored here. Swiss bank deposits account for 1 / 3 of the total global savings.The status of a neutral country of Switzerland, a stable political and economic environment and unique secrecy are the reasons for the Swiss bank s popular,瑞士银行是世界上很受推崇和值得信赖的银行，大约世界上有四分之一私人财富
18、贮存在这里。瑞士银行储蓄占全球总储蓄的三分之一。中立国家的位置，稳定的政治和经济环境，及严格的保密措施是瑞士银行受欢迎的重要原因。,History,Geography,Economy,United Bank of Switzerland the biggest bank of Europe,Credit Suisse -the worlds fifth largest financial groups Switzerlands second largest bank,瑞士信贷银行世界第五大金融组织瑞士第二大银行,Bank of International Settlements in Base
19、l 巴塞尔的国际清算银行,Switzerlands population of almost 7 million people is very diverse .It is composed of four major ethnic groups :German, French, Italian , and Romansh.,瑞士有有不同种族人口将近700万人,。 主要由4个族群组成：德国人，法国人，意大利人，罗曼什土著人。,People Profile,Switzerland has four official languages.瑞士有四种官方语言,Title,German德语,Frenc
20、h法语,Italian意大利语,Romansh拉丁罗曼语,64.9,22.6,8.3,0.5,Language,瑞士信奉天主教的居民占38.6%，新教约占28%，其他宗教约占11.3%，不信教的约占20.1%Switzerlands Catholic population is 38.6%, protestantism is about 28%, other religions are about 11.3%, and non-believers account for 20.1%,Religion Belief,What are the French superstitious?,1.Nev
21、er touch a childs head2.Never speak loudly in public:In Switzerland, on the other hand, whether its eating, or taking a train, youre basically silent, or whispering, and not talking loudly. The phone calls were more pronounced and the voices were small. In Switzerland, on the other hand, whether its
22、 eating, or taking a train, youre basically silent, or whispering, and not talking loudly. The phone calls were more pronounced and the voices were small.3. Dont default on your phone billThe telecommunications and police departments in Switzerland are connected. If there are three consecutive month
23、s of no phone call, the police officer will go to the house and take them away.4. Do not want to fare evasion5. Do not say foreigners cute:They will be very uncomprehending and will ask you why you say he or she is cute.6. Dont try to curry favor with your teacher,Colour,Swiss black is the mourning,
24、 except mourning, the Swiss seldom wear black clothes. But the color of the car, generally like black, the red, white, the most popular, and very much like to use red and white. For textile and furniture, half like pure color and bright color.,giftgiving,YES:A bottle of wine, a pot of flowers or a b
25、ox of chocolates,NO:The Swiss give a gift without giving money; No jewelry; Do not send elaborate costumes.,Hofstede Five Cultural Dimensions in Swiss,Business culture,Meals,Lunch time is normally at 12:00;dinner at 6/7 pm Eating utensils are knife, fork and spoon. Use them at all times. Keep your h
26、ands on the table at all times during a meal-not in your lap. However, keep your elbows off the table. Cut potatoes, soft foods and salads with a fork , not a knife.,How to communicate with Swiss,Patek Philippe百达翡丽,Patek Philippe is a famous Swiss watch brand began in 1839, the worlds top ten lists
27、of the first.,Vacheron Constantin 江诗丹顿,Vacheron Constantin was founded in 1755 in Geneva, which is the worlds oldest clocks and watches factory.,Rolex劳力士,Piaget伯爵,Roger Federer is a Swiss professional tennis player who held the ATP（Association of Tennis Professionals ）no. 1 position for a record 237
28、 consecutive weeks, Federer has won a mens record 16 Grand Slam singles titles . One of the greatest tennis player.,罗杰费德勒,瑞士男子职业网球运动员，拥有ATP（国际职业网球联合会)排名历史上单打世界排名第一连续周数最长的纪录（237周，20042008年间），史上最伟大的选手之一 。,The army knife was invented in 1884, the name derived from the use of Swiss soldiers. In daily life, we can use it for multipurpose such as travel, hiking, fishing, car and bicycle repair, also using for diving and model aircraft. The market price ranges from 100 to 2000 yuan.,Army Knife,Cheese,Fondue,chocolate,Thank you!,Switzerland : An Exquisite Country,
