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1、,主讲者：黄江洪 经英Q1243,Nestle in China,Products,Company culture,Introduction,Basic information,Nestl,Nestl was founded by Henri Nestle in 1867.Its the worlds leading nutrition, health and wellness company. Nestle used his own name for the brand name, but his name in the English language is comfortably set
2、tled down and side.,Basic information,Founder Henri Nestl ， Swiss pharmacistHeadquarters in Vevey， Switzerland,Care,Nature,Safety,Nutrition,provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.,Hi
3、story,Nestle, (Henri Nestle) created in 1867 and headquartered in Vevey, Lake Geneva, Switzerland (Vevey) Nestle is a 138-year-old company originated in Switzerland1905-1908:these three years saw an expansion into the United States, Singapore, Bombay and further east,1918-1938:rising prices for raw
4、materials, the word wide postwar economic slowdown, and deteriorating exchange rates meant this was a difficult period of Nestl.1938-1944:the first thuly global confict changed Nestls company structure. Factories were established in developing countries to overcome distribution problemsThe end of Wo
5、rld War II Nestl s growth accelerated and companies were acquired . In 1984, launch a new round of acquisitions.The first half of the 1990s trade barriers crumbled and world markets developed into more or less integrated trading areas,The year 2003 started well with the acquisition of Mvenpick Ice C
6、ream, enhancing Nestls position as one of the world market leaders in the super premium category. In 2005, Nestle has more than 500 factories worldwide, 25 million employees and annual sales of up to 91 billion Swiss francs.In 2006, Jenny Craig and Uncle Tobys were added to the Nestl portfolio and 2
7、007 saw Novartis Medical Nutrition, Gerber and Henniez join the Company. At the end of that year, Nestl entered into a strategic alliance with the Belgian chocolatier Pierre Marcolini. The partnership ended in 2012.,In 2008, Nestl began a process of selling Alcon by divesting 24.8% to Novartis. In 2
8、009, Nestl opened the Chocolate Centre of Excellence in Broc, Switzerland.Early in January 2010 , our company announced the sale of our remaining Alcon shares to Novartis. January also saw the acquisition of Kraft Foods frozen pizza business, notably the DiGiorno brand. This was completed in two mon
9、ths. In May 2010, the Special.T tea system was launched, and the first Nestl Creating Shared Value prize was awarded.,Nestle in China,The first Trade Office in Shanghai in 1908Nestle products Co., LTD in HongKong in 1920Taiwan Nestle Co., LTD in 1982the first Office in Guangzhou in1984The Twins Nest
10、le Co., LTD first Joint venture company in Heilongjiang in1987Nestle milk Hong Kong Co., LTD in 1992China headquarters in Beijing in 1996Shanghai R&D center in 2001Beijing R&D center in 2008,Products,1 .Baby Foods 2 .Breakfast Cereals 3 .Chocolate &Confectionery4 .Coffee 5. Dairy products 6 .Drinks
11、7. Ice Cream 8 .In the Kitchen 9 .Nestl Professional 10 .Nutrition & Health 11 .Petcare,Coffee,Beras Rice,Drinks,Ice Cream,Milk Powder,Mineral Water,Company culture,Nestls objectives are to be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to b
12、e the reference for financial performance in its industry. We believe that leadership is not just about size; it is also about behaviour. Trust, too, is about behaviour; and we recognise that trust is earned only over a long period of time by consistently delivering on our promises. These objectives
13、 and behaviours are encapsulated in the simple phrase, “Good Food, Good Life”, a phrase that sums up our corporate ambition.,As we all know, if a brand wants to be welcomed by the public and has its own position in the world, its must own its characteristics and distinguish from others. Nestle just
14、does them in point. The success of Nestle can be concluded to the following points:1.Nestle keeps in mind that satisfying the need of consumers is the priority. 2.Nestle keeps on changing and becoming better. 3.The attitude on how to regard its employees,Business Principles,Nestl is committed to the
15、 following Business Principles in all countries, taking into account local legislation, cultural and religious practices: 1. Nutrition, Health and Wellness Their core aim is to enhance the quality of consumers lives every day, everywhere by offering tastier and healthier food and beverage choices an
16、d encouraging a healthy lifestyle.They express this via their corporate proposition Good Food, Good Life.2. Quality Assurance and product safety Everywhere in the world, the Nestl name represents a promise to the consumer that the product is safe and of high standard.3. Consumer Communication They a
17、re committed to responsible, reliable consumer,communication that empowers consumers to exercise their right to informed choice and promotes healthier diets. They respect consumer privacy.4. Human rights in their business activities They fully support the United Nations Global Compacts (UNGC) guidin
18、g principles on human rights and labour and aim to provide an example of good human rights and labour practices throughout their business activities.5. Leadership and personal responsibility Their success is based on our people. They treat each other with respect and dignity and expect everyone to p
19、romote a sense of personal responsibility.6. Safety and health at work They are committed to preventing accidents, injuries and illness related to work, and to protect employees, contractors and others involved along the value chain.,7. Supplier and customer relations They require their suppliers, a
20、gents, subcontractors and their employees to demonstrate honesty, integrity and fairness, and to adhere totheir non-negotiable standards. In the same way, they are committed towardstheir own customers.8. Agriculture and rural development They contribute to improvements in agricultural production, th
21、e social and economic status of farmers, rural communities and in production systems to make them more environmentally sustainable.9. Environmental sustainability They commit themselves to environmentally sustainable business practices. At all stages of the product life cycle they strive to use natu
22、ral resources efficiently, favour the use of sustainably-managed renewable resources, and target zero waste.,Conclusion,This time ,through a careful investigation of Nestle, We learn that Nestle has already a great influence in china and even the world. It is a trustworthy brand. Talked about coffee, it must be Nestle. In the near future, the advertising slogan “The taste is delicious will be remembered by more and more people.,Thank You !,
