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1、GBUTtem,机密,此报告仅供客户内部使用。未经麦肯锡公司的书面许可，其它任何机构不得擅自传阅、引用或复制。,Document,Date,GBUTtem,1,*资料来源：,Unit of measure,HighLow,LegendLegendLegend,Text,Text,TextTextText,Title,x,+,x,+,Text,Text,Text,GBUTtem,2,EXHIBIT TITLE,*资料来源：,GBUTtem,3,*资料来源：,Unit of measure,GBUTtem,4,Text,Text,Text,Text,Text,Text,Text,Text,Text
2、,Text,2X2 CUBED,*资料来源：,Unit of measure,GBUTtem,5,2X2 TOWER,*资料来源：,Unit of measure,GBUTtem,6,Place,Price,Product,Package,Positioning promotion,Product offering,5Ps MARKETING,*资料来源：,Unit of measure,GBUTtem,7,Strategy,Skills,Systems,Staff,Shared values,Structure,Style,7S,*资料来源：,Unit of measure,GBUTtem,
3、8,ARROW 3D,*资料来源：,Unit of measure,GBUTtem,9,CUBES1 3D,*资料来源：,Unit of measure,GBUTtem,10,CUBES2 3D,*资料来源：,Unit of measure,GBUTtem,11,*FootnoteSource:,CUBES3 3D,*资料来源：,Unit of measure,GBUTtem,12,Text,Text,Text,Text,CUTOUT 3D,*资料来源：,Unit of measure,GBUTtem,13,New entrant,Suppliers,Industrycompetitors,B
4、uyers,Substitutes,FORCES AT WORK,*资料来源：,Unit of measure,GBUTtem,14,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,JOINT,*资料来源：,Unit of measure,GBUTtem,15,Text,Text,Text,Text,LEVEL SEPARATE 4,*资料来源：,Unit of measure,GBUTtem,16,Text,Text,Text,LINEAR A 3D,*资料来源：,Unit of measure,GBUTtem,17,Text,Text,T
5、ext,Text,LINEAR B 3D,*资料来源：,Unit of measure,GBUTtem,18,Text,Text,Text,LINEAR C 3D,*资料来源：,Unit of measure,GBUTtem,19,Text,Text,Text,LINEAR D 3D,*资料来源：,Unit of measure,GBUTtem,20,Text,Text,Text,Text,LINEAR E 3D,*资料来源：,Unit of measure,GBUTtem,21,Text,Text,Text,LINEAR G 3D,*资料来源：,Unit of measure,GBUTtem
6、,22,Text,Text,LINEAR I 3D,*资料来源：,Unit of measure,GBUTtem,23,Text,Text,Text,Text,LINEAR J 3D,*资料来源：,Unit of measure,GBUTtem,24,Text,Text,Text,Text,LINEAR N 3D,*资料来源：,Unit of measure,GBUTtem,25,Text,Text,Text,LINEAR P 3D,*资料来源：,Unit of measure,GBUTtem,26,Text,Text,LINEAR Q 3D,*资料来源：,Unit of measure,GB
7、UTtem,27,Text,Text,LINEAR Q 3D,*资料来源：,Unit of measure,GBUTtem,28,Plan,Implement,Support,LINKS 3,*资料来源：,Unit of measure,GBUTtem,29,PERSPECTIVE 3D,*资料来源：,Unit of measure,GBUTtem,30,Text,Text,Text,PROPELLER 3D,*资料来源：,Unit of measure,GBUTtem,31,RINGS 3D,*资料来源：,Unit of measure,GBUTtem,32,Text,Text,SCALE,
8、*资料来源：,Unit of measure,GBUTtem,33,Text,Text,SCALES,*资料来源：,Unit of measure,GBUTtem,34,Text,Text,Text,Text,Text,Text,SIZES IN,*资料来源：,Unit of measure,GBUTtem,35,SPIRAL1 3D,*资料来源：,Unit of measure,GBUTtem,36,Spiral,Brakes,Tube in tube,SPIRAL2 3D,*资料来源：,Unit of measure,GBUTtem,37,Text,Text,Text,Text,SPOTL
9、IGHT,*资料来源：,Unit of measure,GBUTtem,38,Text,Text,Text,Text,Text,Text,STAIRCASE,*资料来源：,Unit of measure,GBUTtem,39,Stars 3D,*资料来源：,Unit of measure,GBUTtem,40,Text,Text,WIRE CUBES,*资料来源：,Unit of measure,GBUTtem,41,Text,Text,Text,Text,Text,Text,Text,ARROWS,*资料来源：,Unit of measure,GBUTtem,42,Text,LEVEL 1,
10、*资料来源：,Unit of measure,GBUTtem,43,Text,Text,LEVEL 2,*资料来源：,Unit of measure,GBUTtem,44,Text,Text,Text,LEVEL 3,*资料来源：,Unit of measure,GBUTtem,45,Text,Text,Text,Text,LEVEL 4,*资料来源：,Unit of measure,GBUTtem,46,Text,Text,Text,Text,Text,LEVEL 5,*资料来源：,Unit of measure,GBUTtem,47,Text,Text,Text,Text,Text,Tex
11、t,LEVEL 6,*资料来源：,Unit of measure,GBUTtem,48,Text,Text,FLOW 2,*资料来源：,Unit of measure,GBUTtem,49,Text,Text,Text,FLOW 2 TITLE,*资料来源：,Unit of measure,GBUTtem,50,Text,Text,Text,FLOW 3,*资料来源：,Unit of measure,GBUTtem,51,Text,Text,Text,Text,FLOW 3 TITLE,*资料来源：,Unit of measure,GBUTtem,52,Text,Text,Text,Text,
12、FLOW 4,*资料来源：,Unit of measure,GBUTtem,53,Text,Text,Text,Text,Text,FLOW 4 TITLE,*资料来源：,Unit of measure,GBUTtem,54,Text,Text,Text,Text,Text,FLOW 5,*资料来源：,Unit of measure,GBUTtem,55,Text,Text,Text,Text,Text,Text,FLOW 5 TITLE,*资料来源：,Unit of measure,GBUTtem,56,Text,Text,Text,Text,Text,Text,FLOW 6,*资料来源：,
13、Unit of measure,GBUTtem,57,Text,Text,Text,Text,Text,Text,Text,FLOW 6 TITLE,*资料来源：,Unit of measure,GBUTtem,58,Text,Text,Text,Text,BLADES,*资料来源：,Unit of measure,GBUTtem,59,Text,Text,Text,Text,BOX,*资料来源：,Unit of measure,GBUTtem,60,Text,Text,Text,Text,BOX,*资料来源：,Unit of measure,GBUTtem,61,Text,Text,Text
14、,CYCLE 1,*资料来源：,Unit of measure,GBUTtem,62,Text,Text,CYCLE 2,*资料来源：,Unit of measure,GBUTtem,63,Text,Text,Text,CYCLE 3,*资料来源：,Unit of measure,GBUTtem,64,Text,Text,Text,Text,CYCLE 4,*资料来源：,Unit of measure,GBUTtem,65,Text,Text,Text,Text,Text,CYCLE 5,*资料来源：,Unit of measure,GBUTtem,66,Text,Text,Text,Text
15、,Text,Text,CYCLE 6,*资料来源：,Unit of measure,GBUTtem,67,Text,Text,Text,Text,Text,Text,Text,CYCLE 7,*资料来源：,Unit of measure,GBUTtem,68,Text,Text,Text,Text,Text,Text,Text,Text,CYCLE 8,*资料来源：,Unit of measure,GBUTtem,69,Text,Text,Text,Text,Text,Text,INCOMING,*资料来源：,Unit of measure,GBUTtem,70,Text,Text,Text,
16、Text,Text,RIBBON,*资料来源：,Unit of measure,GBUTtem,71,Text,Text,Text,Text,Text,RING,*资料来源：,Unit of measure,GBUTtem,72,Text,Text,UPON 2,*资料来源：,Unit of measure,GBUTtem,73,Text,Text,Text,Text,Text,Text,Text,Text,CONTINUOUS,*资料来源：,Unit of measure,GBUTtem,74,Text,Text,Text,Text,CUTOUT,*资料来源：,Unit of measure
17、,GBUTtem,75,Text,Text,Text,LINEAR A,*资料来源：,Unit of measure,GBUTtem,76,Text,Text,Text,Text,LINEAR B,*资料来源：,Unit of measure,GBUTtem,77,Text,Text,Text,LINEAR C,*资料来源：,Unit of measure,GBUTtem,78,Text,Text,Text,LINEAR D,*资料来源：,Unit of measure,GBUTtem,79,Text,Text,Text,Text,LINEAR E,*资料来源：,Unit of measure
18、,GBUTtem,80,Text,Text,Text,LINEAR F,*资料来源：,Unit of measure,GBUTtem,81,Text,Text,Text,LINEAR G,*资料来源：,Unit of measure,GBUTtem,82,Text,Text,Text,Text,LINEAR H,*资料来源：,Unit of measure,GBUTtem,83,Text,Text,LINEAR I,*资料来源：,Unit of measure,GBUTtem,84,Text,Text,Text,Text,LINEAR J,*资料来源：,Unit of measure,GBUT
19、tem,85,Text,Text,Text,Text,Text,Text,LINEAR K,*资料来源：,Unit of measure,GBUTtem,86,Text,Text,Text,Text,LINEAR N,*资料来源：,Unit of measure,GBUTtem,87,Text,Text,Text,LINEAR P,*资料来源：,Unit of measure,GBUTtem,88,Text,Text,LINEAR Q,*资料来源：,Unit of measure,GBUTtem,89,Text,Text,Text,PROPELLER,*资料来源：,Unit of measur
20、e,GBUTtem,90,Text,Text,Text,Text,Text,STEP 5,*资料来源：,Unit of measure,GBUTtem,91,Text,Text,Text,Text,2 ON 1,*资料来源：,Unit of measure,GBUTtem,92,Text,Text,Text,Text,Text,Text,AGAINST,*资料来源：,Unit of measure,GBUTtem,93,Text,Text,Text,Text,Text,AT WORK,*资料来源：,Unit of measure,GBUTtem,94,Text,Text,COUPLED HOR
21、IZ,*资料来源：,Unit of measure,GBUTtem,95,Text,Text,COUPLED VERT,*资料来源：,Unit of measure,GBUTtem,96,Text,Text,Text,Text,FOCUSED,*资料来源：,Unit of measure,GBUTtem,97,New entrant,Suppliers,Industry competitors,Buyers,Substitutes,FORCES AT WORK,*资料来源：,Unit of measure,GBUTtem,98,Text,Text,Text,PARALLEL,*资料来源：,Un
22、it of measure,GBUTtem,99,Text,Text,Text,Text,SPLIT,*资料来源：,Unit of measure,GBUTtem,100,Text,SURROUND,*资料来源：,Unit of measure,GBUTtem,101,Text,Text,TWISTED,*资料来源：,Unit of measure,GBUTtem,102,Text,Text,UP & AWAY,*资料来源：,Unit of measure,GBUTtem,103,Text,Text,UP & DOWN,*资料来源：,Unit of measure,GBUTtem,104,Cu
23、stomer,Clients,Distributors,Competitors,Suppliers,3Cs TRIANGLE,*资料来源：,Unit of measure,GBUTtem,105,Skills,Sharedvalues,Strategy,Staff,Structure,Systems,Style,A coherent set ofactions aimed at gaining a sustainable advantageover competition,The organization chart andaccompanying baggage that showwho r
24、eports to whom and how tasks are both divided up and integrated,The people in the organization,considered interms of corporatedemographics, notindividual personalities,The way managers collectively behave with respect to use of time, attention and symbolic actions,The processes and proceduresthrough
25、 which things get donefrom day-to-day,Those ideas of what is rightand desirable (in corporateand/or individual behavior)which are typical of theorganization and commonto most of its members,Capabilitiespossessed bythe organizationas a whole asdistinct fromthe individuals.Some companiesperform extrao
26、rdinaryfeats with ordinary people,3S-4S,*资料来源：,Unit of measure,GBUTtem,106,The way managerscollectively behave with respect to useof time, attention,and symbolic actions,The people in the organization, consideredin terms of corporate demographics, not individual personalities,The organization chart
27、and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated,Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members,The processes and procedures through wh
28、ich things get donefrom day to day,A coherent setof actions aimedat gaining asustainableadvantage over competition,Capabilitiespossessed bythe organizationas a whole asdistinct from theindividuals. Some companies perform extraordinaryfeats withordinary people,Staff,Systems,Style,SharedValues,Structu
29、re,Skills,Strategy,2S-5S,*资料来源：,Unit of measure,GBUTtem,107,Competitive position,Low,Medium,High,Product/market attractiveness,Low,Medium,High,BUSS PORTFOLIO,*资料来源：,Unit of measure,GBUTtem,108,Change vision,Chief Executive,Leadership groups,Down the line,External constitution,CHANGE BOARD,*资料来源：,Uni
30、t of measure,GBUTtem,109,Delta P,Vision andLeadership,OrganizationalInfrastructure,PerformanceMeasurement,PeopleDevelopment,Communications,Problem SolvingProcess,Client managers (particularly middle management) haveskill to lead programimplementationChange in actual behavior,Action plans sufficient
31、to achieve goalsAgreement on objectives by line managementManagement of high-involvement process,Implementation ornear implementationof required structureand systems,Flow of 2-way communicationsPeoples understanding, belief and contribution to act on vision and action plans,Accurate measurementof ac
32、tion and resultsClear accountabilitiesEarly wins,Visible demonstrationof new vision andvalues by clientleadership,DELTA P,*资料来源：,Unit of measure,GBUTtem,110,Natural owner,Relative ability to extract value,Low,Medium,Value-creation potential in business unit,High,Corporatecenter skillsBusiness unit l
33、inkagesTaxation/valuationdifferences,Industry attractivenessCompetitive positionRestructuring/rationalization opportunities,“One of the pack”,Retain andgive toppriority,Retain andgive priority,Retain andmanage forcode orliquidate,Probablydivest,Divest,Divest orliquidate,MACS,*资料来源：,Unit of measure,G
34、BUTtem,111,Business Strategy,Manufacturing Strategy,Configuration,Systems,ResearchFocus,LaborPolicy,ProductDesign,Makevs.Buy,Organization,ProcessDesign,MANUFACTURING STRATEGY,*资料来源：,Unit of measure,GBUTtem,112,Restructuring framework,1,5,4,3,2,PENTAGON,*资料来源：,Unit of measure,GBUTtem,113,Benefit,Pric
35、e,Competitivedisadvantage,Competitiveadvantage,PRICE BENEFIT,*资料来源：,Unit of measure,GBUTtem,114,Appraise performanceand prospects,Developstrategy,Redesignpivotal jobs,Design the skillbuilding process,Assess changereadiness,Top downaction programs,Bottom up action programs,1,2,4,5,6,7,8,3,SMILE CHART
36、,*资料来源：,Unit of measure,GBUTtem,115,3.,Create andpursue a uniqueadvantage,2.,Resegment the market to create a niche,4.,Exploit uniqueadvantageindustrywide,1.,Do more andbetter of thesame,When tocompete,STRAT GAMEBOARD,*资料来源：,Unit of measure,GBUTtem,116,Stage 1,Stage 2,Stage 3,Stage 4,Value system,St
37、rategic manage-ment,Externally orientated planning,Forecast based planning,Budget planning,Meet budget and schedule,Predict the future,Think strategically,Create the future,STRAT MANAGE,*资料来源：,Unit of measure,GBUTtem,117,Selling margin ContributionSales,Selling rateSalesAvailable selling time,Effect
38、ivenessContribution Available selling time,Productivity ContributionTotal selling costs,EfficiencyAvailable selling timeTotal selling costs,UtilizationAvailable selling timeTotal sales time,Support intensitySupport costsTotal selling costs,Support leverageTotal sales timeSupport costs,TREE PRODUCTIV
39、ITY,*资料来源：,Unit of measure,GBUTtem,118,Maximizeshareholdervalue,Growthroughculturalinitiative,Redeployassets,Improve corebusinessperformance,Grow throughacquisitionand/or merger,Adopt soundfinancingapproach,VALUE CREATION,*资料来源：,Unit of measure,GBUTtem,119,Real,Perceived,Clients relative ability to
40、extract value,Corporate center skills,Linkages between business units,Financial ownership fit,Industry restructure,Internal controller,Shared resources,Transfer of capability,Vertical integration,Differences in tax position,Existence of non-cases objectives,Inefficiencies in financial markets,Differ
41、ence in valuation technique,VALUE SOURCES,*资料来源：,Unit of measure,GBUTtem,120,Header,Text,GANTT10,*资料来源：,Unit of measure,GBUTtem,121,Header,Text,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,#,GANTT15,*资料来源：,Unit of measure,GBUTtem,122,Text,Text,Text,Text,LEFT TO RIGHT,*资料来源：,Unit of measure,GBUTtem,123,Text,Text,Te
42、xt,Text,Text,Process objectives,Text,Sub-objectives,STUDY OBJECTIVE,*资料来源：,Unit of measure,GBUTtem,124,Text,Text,Text,Text,Text,Text,Text,TOP DOWN,*资料来源：,Unit of measure,GBUTtem,125,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2,*资料来源：,Unit of measure,GBUTtem,126,Text,Text,Text,Text,Text,Text
43、,Text,Text,Text,Text,2X2 CUBED,*资料来源：,Unit of measure,GBUTtem,127,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,2X2 EXTENDED,*资料来源：,Unit of measure,GBUTtem,128,Text,Text,Text,Text,Text,Text,2X2 TOWER,*资料来源：,Unit of measure,GBUTtem,129,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,T
44、ext,Text,Text,Text,Text,Text,Text,3X3,*资料来源：,Unit of measure,GBUTtem,130,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,Text,3X3 EXTENDED,*资料来源：,Unit of measure,GBUTtem,131,Text,Text,DIFFRACTION,*资料来源：,Unit of measure,GBUTtem,132,Text,Text,Text,FLOW DO
45、WN,*资料来源：,Unit of measure,GBUTtem,133,Text,Text,PASS THROUGH,*资料来源：,Unit of measure,GBUTtem,134,Label 1,Label 2,Label 3,AREA,*资料来源：,Unit of measure,GBUTtem,135,Label 1,Label 2,Label 3,Label 4,Label 5,BAR,*资料来源：,Unit of measure,GBUTtem,136,Label 1,Label 2,Label 3,Label 4,Label 5,Label 1,Label 2,Label
46、 3,Label 4,Label 5,TitleUnit of measure,TitleUnit of measure,BAR 2,*资料来源：,Unit of measure,GBUTtem,137,Label 1,Label 2,Label 3,Label 4,Label 5,BAR BUTTED,*资料来源：,Unit of measure,GBUTtem,138,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,Series,Series,Series,BAR STACKED,*资料来源：,Unit of meas
47、ure,GBUTtem,139,Label 1,Label 2,Label 3,Label 4,Label 5,000,000,000,000,000,100%=,Series,Series,Series,BAR STACKED 100%,*资料来源：,Unit of measure,GBUTtem,140,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,Label 6,BUBBLE,*资料来源：,Unit of measure,GBUTtem,141,Label 1,Label
48、 2,Label 3,Label 4,Label 5,COLUMN,*资料来源：,Unit of measure,GBUTtem,142,Label 1,Label 2,Label 3,Label 4,Label 5,Label 1,Label 2,Label 3,Label 4,Label 5,TitleUnit of measure,TitleUnit of measure,COLUMN 2,*资料来源：,Unit of measure,GBUTtem,143,Label 1,Label 2,Label 3,Label 4,Label 5,COLUMN BUTTED,*资料来源：,Unit
49、 of measure,GBUTtem,144,Label 1,Label 2,Label 3,Label 4,Label 5,Series,Series,Series,Series,000,000,000,000,000,COLUMN STACKED,*资料来源：,Unit of measure,GBUTtem,145,Label 1,Label 2,Label 3,Label 4,Label 5,Series,Series,Series,Series,100%=,000,000,000,000,000,COLUMN STACKED 100%,*资料来源：,Unit of measure,G
50、BUTtem,146,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,TitleUnit of measure,100% =,000,Series,Series,Series,Series,Label 1,COMBO PIE SEGMENT COLUMN,*资料来源：,Unit of measure,GBUTtem,147,TitleUnit of measure,TitleUnit of measure,Label 1,Label 2,Label 3,Label 4,Label 5,COST CURVE,*资料来源：,
