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1、An Analysis of Dove Advertising Language Based on Speech Act Theory,Acknowledgements,01,Introduction,02,Literature Review,03,Analysis of Dove Advertising Language Based on Speech Act Theory,04,Conclusion,Contents,01,02,Introduction,Literature Review,04,01,02,Introduction,1.Backgruond and Research St
2、atus2.Purpose and significance3.Framework of the Paper,Literature Review,Speech Act Theory 1. Austins Model of Speech Acts 2. Searles Classification of Speech ActsAdvertisementApplication of Speech Act Theory in Advertising Language,Analysis of Dove Advertising Language Based on Speech Act Theory,Co
3、llection of Advertising Language of DoveAn Analysis of Features of Dove Advertising LanguageFunctions of Dove Advertising Language,Conclusion,Advertisement design,Writing and translation,Pragmatic,Rhetoric,Research Methods,Quantitative analysis,Literature research,Summary method,Limitation of the Paper,The time and some resources are limited,such as unavailable vebsite and foreign literature about Dove advertising language and Speech Act Theory.,