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1、APPLE,INC.,Business administration1401 张文晔,Brief introduction,CUPERTINO,CA,Second-largest information tech company,April.1 1976,Third-largest mobile phone maker,LOGO,HISTORY,PRODUCTS,OUTLINE,04,04 STEVE JOBS,LOGO,LOGO,First Apple logo (April 1, 1976),First official Apple logo from May 17, 1976 to Au
2、gust 26, 1999,Current Apple logo since August 27, 1999.,HISTORY,1976-80，the early years,Apple was established on April 1, 1976, by Steve Jobs ,Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit.,In 1977,Apple the second generation(Apple II) introduced,as Apple volume production
3、 in the first paragragh of the personal computer.,1981-1985,Lisa and Macintosh,Apple began working on the Apple Lisa in 1978. In 1982, Jobs was pushed from the Lisa team due to infighting. Jobs took over Jef Raskins low-cost-computer project, the Macintosh.,1986-1993,Rise and fall,1994-1997,Attempts
4、 at reinvention,1998-2005,Return to profitability,2005-2007,The intel transimition,2007-2011:success with mobile devices,2011-2012:post-steve jobs era,2013-present：Acquisitions and expansion,In 2013,Apple announced the seventh iOS operating system alongside OS X Mavericks, the tenth version of Mac O
5、S X, and a new Internet radio service called iTunes Radio.,iphone,ipad,ipod,mac,iwatch,PRODUCTS,Apple Inc. reported that the company sold 51 million iPhones in the Q1 of 2014 (an all-time quarterly record), compared to 47.8 million in the year-ago quarter.,Market share in U.S.,10% in China,(Q1)2014,IPHONE,Ipad,Ipad,Apple also sold 26 million iPads during Q3.Since its launch, iPad users have downloaded three billion apps. The total number of App Store downloads is over 25 billion.,(Q3),Market share in China in 2014,Ipod,Mac,Apple Watch(release in 2015),Steve Jobs1955-2011,THANK YOU :D,
