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1、BandLEADERgreg fisher,http:/,Go Direct,Just do it!,anyone can fly,Think Different,素材天下 ,protect our planet,extra ordinary,community,value for moneyqualityinnovationfunsense of competitive challenge,peri peri.,a 3rd place,lifestyle,personalise,Brands = leadershipLeadership = brand,great companies,pow
2、erful brands,successful entrepreneurs,great companies,powerful brands,successful entrepreneurs,great companies,powerful brands,successful entrepreneurs,BandLEADERS,BandLEADER,* - based on 2002 information,BandLEADER,What sets these people apart?,BandLEADER,BandLEADER,energy & enthusiasm,distinctive
3、differentiation,customer customer customer,stimulating stories,resolute resolve,focused fun,BandLEADER,energy & enthusiasm,“Passion should be the fire that drives your lifes work.” Michael Dell Dell Computers,BandLEADER,energy & enthusiasm,“And Im convinced that it is feelings and feelings alone tha
4、t account for the success of the Virgin brand in all of its myriad forms.” - Richard Branson Virgin,?,BandTREPRENEUR,energy & enthusiasm,Are you doing what gives you energy? Are you focusing on meaningful, value adding activities or getting tied up in meaningless detail?Are you interacting with othe
5、r people who give you energy?Do people walk away from an interaction with you feeling energized and invigorated?,BandLEADER,BandTREPRENEUR,distinctive differentiation,“If you do things well, do them better. Be daring, be first, be different, be just.” - Anita Roddick The Body Shop,BandLEADER,BandTRE
6、PRENEUR,distinctive differentiation,“What we want to be is something completely new. There is no physical analog for what we are becoming.”- Jeff Bezos A,BandLEADER,BandTREPRENEUR,distinctive differentiation,Whatever you do, dont play it safe. Dont do things the way theyve always been done. Dont try
7、 to fit the system. If you do whats expected of you, youll never accomplish more than others expect.”- Howard Schultz - Starbucks,BandLEADER,BandTREPRENEUR,distinctive differentiation,Think Different- Apple,BandLEADER,?,BandTREPRENEUR,distinctive differentiation,Are you able to describe how your bus
8、iness is different in one succinct sentence? Do your employees and customers know how/why you are different?Do you have a plan for being even more different in one year and three years time?,BandLEADER,BandTREPRENEUR,customer customer customer,Speaking to his staff: if its not your style to stretch
9、and go the extra mile to make sure our customer experience is great, youre going to have an allergic reaction to this company.” - Jeff Bezos A,BandLEADER,BandTREPRENEUR,customer customer customer,“The do-it-the-customers way mantra has created for Dell the tightest and most envied relationship with
10、buyers in the pc business.” - Business Week,BandLEADER,?,BandTREPRENEUR,customer customer customer,Do you ever become a customer of your own business? Do you know what your customers think of your business their complaints and their compliments?Do you define how your employees should interact with y
11、our customers?,BandLEADER,BandTREPRENEUR,stimulating stories,“A great brand is a story thats never completely told. A brand is a story thats evolving all the time . stories create the emotional context people need to locate themselves in a larger experience.” - Scott Bedbury Branded NIKE and STARBUC
12、KS,BandLEADER,BandTREPRENEUR,stimulating stories,BandLEADER,?,BandTREPRENEUR,stimulating stories,Do you tell your story at every opportunity?Have you shared your story with a journalist or writer in the past year?Do you read the stories of other entrep-reneurs to learn & get motivation?Do your emplo
13、yees share anecdotes about their work experiences with others?,BandLEADER,BandTREPRENEUR,focused fun,“Were crazy, and crazys good because we all need a bit of fun in our lives and we all need to laugh.”- Gideon Novick K,BandLEADER,BandTREPRENEUR,focused fun,“I think were having fun. I think our cust
14、omers really like our products. And were always trying to do better.”- Steve Jobs Apple Computers,BandLEADER,BandTREPRENEUR,focused fun,“Weve had sh.t loads of fun putting our adverts together sure we push the boundaries but that makes it all the more adventurous.”- Robbie Brozen Nandos,BandLEADER,?
15、,BandTREPRENEUR,focused fun,Do you laugh at work?Do you engage in activities with employees, customers and suppliers that stretch past the boundaries of business?Do you have rituals and activities that are distinct and unique to your business?,BandLEADER,BandTREPRENEUR,resolute resolve,“There is a v
16、ery, very, very fine line between success and failure . it is about being constantly hammered and coming back from the hard times and low moments.”- Robbie Brozen Nandos,BandLEADER,BandTREPRENEUR,resolute resolve,3,000,000,Branson,down,BandLEADER,?,BandTREPRENEUR,resolute resolve,Have you decided ho
17、w you will react when things dont work out?Do you set an examples for others in terms how you deal with failure?,BandLEADER,BandTREPRENEUR,energy & enthusiasm,distinctive differentiation,customer customer customer,stimulating stories,resolute resolve,focused fun,BandLEADER,BandLEADER,“You know, Im a
18、ctually not a great long-term planner, Im a long-term dreamer.” Adrian Gore Discovery,DREAM!,DREAM!,“I never, ever thought of myself as a businessman. I was interested in creating things I would be proud of.”Richard Branson Virgin,make yourself proud,“Treat people like family, and they will be loyal
19、 and give their all. Stand by people, and they will stand by you.”Howard Schultz Starbucks,LOVE your employees,“Lets make a dent in the universe”Steve Jobs Apple Computers,Be BOLD!,Make an IMPACT,Ill go where ever YOU will goThe Calling,“Its alright to be Goliath, but always act like David.” - Phil
20、Knight Nike,Be QUICK,Be AGILE,Be FLEXIBLE,Be QUICK,Be AGILE,Be FLEXIBLE,Be QUICK,Be AGILE,Be FLEXIBLE,“You are free to choose, and you are free to succeed. It just takes hard work and a dream.” Michael Dell,Make yourCHOICE,“Innovation distinguishes between a leader and a follower.” - Steve Jobs Appl
21、e,INNOVATE,“Care more than others think wise.Risk more than others think safe.Dream more than others think practical.Expect more than others think possible.”- Howard Schultz - Starbucks,care,risk,dream,expect,care,risk,dream,expect,Ill go where ever YOU will goThe Calling,“A business has to be invol
22、ving, it has to be fun, and it has to exercise your creative instincts.”- Richard Branson - Virgin,fun,involving,creative,run away with YOUR heart.,the,“Prepare for the unexpected. and youll know youre successful when the platform youve built serves you in unexpected ways.” - Pierre Omidyar - e-Bay,
23、Expect,UNEXPECTED,“Attract good people and you keep the process going, the success continues to roll. Its been a magical ride, something Ive thoroughly enjoyed.” - Adrian Gore - Discovery,PEOPLE = success,“No man can do this on their own, not Richard Branson, not Bill Gates, not anybody.” Robbie Bro
24、zen Nandos,Find good company,Ill go where ever YOU will goThe Calling,LEARN FROM.,BandTREPRENEUR,BandLEADER,BandTREPRENEUR,extreme energy & enthusiasm,distinctive differentiation,customer customer customer,stimulating stories,resolute resolve,focused fun,BandLEADER,BandLEADER,Presented by: greg fisher,
