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1、Magic glasses何健敏Product庄一玲Price应文婷Place杨杨.Promotion,Slogan:Choose the most fashionable glasses, looking at me,Magic glasses,With the rapid development of social technologies, as people culture, the continuous improvement of living standards, vision care, the launch of the glasses in people living in
2、 the field will play an important role. As we all know, glasses are used to protect your eyes (such as the radiation, prevent UV, antiglare, etc.),First: The glasses change traditional single lens model, can free disassembly different lens, frames by made of special materials, firm, durable, and a p
3、air of glasses can have much use, save the cost of buying multiple pair of glasses, as have the following lens can replace: ordinary different degrees of the lens, the sun glasses, 3 D lens, the telescope piece, and their own some special visual need glasses.,Explain ( 3 D glasses to the top product
4、, but more button adjust themselves the size of the images and the size of the voice),Second:The product has special structure frames, as below:This section for the latest on the Chinese face design products:,4：The structure of the different glasses diagram below:,Third:This product with the appeara
5、nce of the different characteristics, can meet different people aesthetic demand, as below:,Explain (this underwater activities appropriate to wear),Frames+lens+others,First, production costs:,The magic glasses pricing strategy,1、Reduce the weight of 30%, and increase comfort, optical frames are not
6、 only lightweight material, but also in intensity, did not need to core the gold to increase strength, so the frame than in the past, at least 30% lighter,2、Special vacuum forming manufacturing frames, and so can be made thick and three-dimensional box part. Great changes in the design of the wrist,
7、 not only to get rid of the constraints, and the formation of both free and bold design,Frames,A pair of spectacles is usually constitute the main part of the mirror rings, nose pads, pile head and temples, in addition to the above components, shackle, stipule screws, hinges screw. The advantages ab
8、out plastic and nature rubber:,3、Color,about 7000 colors. Even though the molding and coloring engineering, in color and luster have great differences. And as the complex color pigment, oil paint, inlay and silk pigment, said frames Color Revolution; like these pigments color delicate, rich colors,
9、with some of the favorite hobby decoration.,Polarized sunglasses lenses,Driver-specific lenses,Myopia lens,Resin glasses,Lens,Various lens according to different situations to use, and easy to take.,Like Headset, cleaning agents, glasses cloth etc,Others,Additional: glasses cost in 200-300yuan a pai
10、r of glasses.,In general,Our glesses is suit for students, workers, teachers, and so on.About 420-550 RMB a pair of glasses,Marketing strategy,Target market,Marketing center,Pattern,Contact wholesalers,Male,Female,Young people,Old people,Target market,Pattern,specialization ( multiple segments ),1、M
11、eet the needs of different customer2、Risk diversification3、Enable enterprises to better understand market4、Profit maximization,Reason:,19,Marketing center,special glasses stores or large glasses supermarket,Special stores,Large supermarket,Contact wholesalers,Advertise in websites or television,sb、w
12、ill cooperation with me long-term,We can discounts crazy,Wholesalers has more profit,Promotion strategy,A, sales promotion activityIn order to make the sales promotion activity has the continuity and rhythm, fully embodies promotion upsurge, activity points six plate. In addition to the traditional
13、promotion forms, such as buy present, gift bag, lottery, members of integral to be through this for six plate. And now I introduce two forms:1. dazzle monstrous waves- -preheating articleA. held roadshow activitiesB. place: empty SpacesC. activity way: carry on singing and dancing performance, etc, with the audience in the process of the interaction between the lucky draw. Through activities open promotion prelude.,Magic glasses Promotion executive program plans,Promotion,Never miss,So good !,I get it !,I win -Boss,Thank you !,
