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1、,http:/,Agenda,LinkedIn 101How LinkedIn Helps YouHow LinkedIn Helps Your StudentsQuestions,How to Ask a Question,Type your question into the “Q&A” box Presenter will answer selected questions at the end of the webinar. If your question is not answered, ask it on LinkedIn!,Meet Lindsey,How LinkedIn W
2、orks,Your Friends Friends,Your Friends,Your Friends Friends Friends,Who Uses LinkedIn?,150 million+ professionals Over 150 industries 2 million+ companies Executives from every Fortune 500 firm 60,000+ college and university alumni groups 56% outside the U.S.,II. How LinkedIn Helps You,LinkedIn Bene
3、fits for Career Services Professionals,Build and enhance your own professional brandEnhance the brand and services of your career centerAttract more organizations to recruit your students and alumniFind answers to questions and share resources with colleagues,1. 1. Build and Enhance Your Own Profess
4、ional Brand,Live Demo of LinkedIn Profile,Add LinkedIn to Your Email Signature,-Jane DoeDirector, National University Career CenterPh: (800) 555-1234Fax: (800) 555-5678,2. Enhance the Brand and Services of Your Career Center,Benefits of LinkedIn Groups,Enhance brand Increase communication Connect al
5、umni & students List management,Live Demo of LinkedIn Group,Best Practice #1: Market Your LinkedIn Group,Best Practice #2: Market Your LinkedIn Group,Best Practice #3: Set Up a “Welcome” Template,Best Practice #4: Connect Students and Alumni,3. Attract More Organizations to Recruit Your Students and
6、 Alumni,“I have used LinkedIn extensively to research where our alumni are working and to solicit their assistance. Additionally, I have shared lists of alumni generated through LinkedIn with employers we want to visit campus. Ive found employers to be impressed by the breadth and depth of informati
7、on that I have gained from using LinkedIn.”Mark Presnell, PhD, Director, Johns Hopkins Career Center,Live Demo of LinkedIn Introduction,4. Find Answers to Questions and Share Resources with Colleagues,Some Recommended Groups,SHRM (Society for Human Resource Management)ERE.net Liberal Arts Career Net
8、workAlumni Career Services NetworkEntry-Level Jobs and InternshipsCollege Recruiting CentralCollege Career Expert,Invitation to Join “Career Services Professionals” Group,III. How LinkedIn Helps Your Students Help Themselves,LinkedIn Benefits for Students and Alumni,Build a professional online prese
9、nceConnect in a meaningful way with alumni and other “warm” contactsResearch companies and industriesExplore opportunities with organizations that dont recruit on campusLearn professional networking etiquette,1. Build a Professional Online Presence,“Its no longer enough to simply have a solid resume
10、. Students now need a professional online presence.” Holly Paul, US Recruiting LeaderPricewaterhouseCoopers,Add Sections to Enhance Student Profiles,Add Sections to Enhance Student Profiles,Add Sections to Enhance Student Profiles,Add Sections to Enhance Student Profiles,Great App for Creative Stude
11、nts,The 5 Golden Rules of Student LinkedIn Profiles,Professional photo of student aloneHeadline with area of study and/or career ambitionsKeyword-rich summary that includes type of positions student is seekingInclusion of volunteer activities, internships and extra curricularsRecommendations from pr
12、ofessors, advisors, internships,2. Connect in a Meaningful Way with Alumni and Other “Warm” Contacts,Live Demo of LinkedIn Company Page,4. Explore Opportunities with Organizations that Dont Recruit on Campus,5. Learn Professional Networking Etiquette,BEFORE,AFTER,“Where do I start?”,Calls to Action,Complete all career center staff profiles to 100%Add a link to LinkedIn and guidelines to your career centers website Join the “Career Services Professionals” LinkedIn Group and continue the conversation!,Questions,
