商务报告写作特点ppt课件.ppt

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1、商务报告写作特点,如果说商务便函与便条是企业内部员工之间的书面联系手段, 商务信函是企业对外进行书面联络的手段,那么,商务报告的功能则是兼而有之。换言之,商务报告既适用于企业面向外界机构与人员进行业务往来,例如向公司股东们呈交的年度报告、分红配股报告等,亦适用于企业内部上下级之间、员工之间的信息沟通,例如市场调查报告等。,商务报告的内容与特点,I. 商务报告的标题 1. 标题应写为 Report on , 不能写为Report : 2. 应遵循以下原则: 标题应涵盖面小 (narrow) 标题应具体适中 (specific) 标题应突显报告的重要性 (significant),商务报告的结构,

2、商务报告的结构及常用句型,。,1. Introduction 介绍写作背景,阐明报告要讨论的问题。常用句型 The aim/purpose/objective of this report is to This report sets out to /aims to Mr. X has asked me to report to investigate / evaluate / study / recommend / analyze / give feedback / estimate / assess As requested by/ Upon request of某人/某部门, I am

3、submitting the following report about As某人/某部门 requested on November 12, I am submitting the following report on Here is the report concerning We have done a survey showing that ,2. Findings(调查结果)常用句型 According to the recent market research / investigation / survey / the chart above / the table abov

4、e / undertaken, , The recent visit/investigation/survey showed that The table/chart above tells us that From the chart shown, we find/learn/notice that The table/chart above is showing that,3. Conclusion(结论)常用句型 It was decided/agreed/felt that No conclusions were reached regarding 也可直接陈述结论,例如: Accor

5、ding to the findings above, it can be concluded that From the table shown, it can be concluded that Therefore, it can be concluded that,4. Recommendations(建议)1) 写作中注意事项 建议必须是建立在结论的逻辑基础上,是结论的合理引申。注意建议的合理性与层次性 言之有据,前后呼应。 言之有理,言之可行。 数码标段,层次分明。,2) 常用句型 注意: recommendation以及recommend后面要用动词原形(虚拟语气)。 We wou

6、ld recommend that It is suggested/ recommended that The following are the recommendations Based on the conclusion / analysis above, we recommend that / it can be concluded that With reference to the facts /advantages stated above, the following recommendations can be made Something is recommended. e

7、g, A change of attitude is recommended. A more professional attitude will need to be encouraged through training. On the basis of the results, I have the following recommendations: On the basis of the analysis, it is reasonable to have the following recommendations: 如果需要进一步拓展,可以描述一下建议实施后可预期的进展或者景象。具

8、体说法是,建议结束之后,so that 或者 thus ,商务报告常用句型,1描述现象 In the past few decades, there is a marked increase/decrease in In recent years there has been a dramatic change in In the past few months, there has been a boom in In the past few years, has been on the rise/decline. With the rapid development of With the

9、 remarkable improvement of With the amazing advance of Recently, the issue of has been in the limelight. Recently, the problem of has become the focus of the public concern. Recently, the question of has crept into the public attraction.,2陈述观点 It is commonly thought that It is a common sense that It

10、 is generally accepted that It is a popular belief that It is universally believed that It is a common misconception that It is widely conceived that It is a widely acknowledged point that It is prevalently assumed that It is an extensively held opinion that Nowadays, a great many of people believe

11、In the popular view, Nowadays, an overwhelming majority of people think that To the general public, Nowadays, an increasing percentage of people hold that In most peoples mind,3 分析原因 Many factors have converged to create the crisis/disaster. The change/phenomenon is attributable/ascribable/due to Th

12、ere are a number of reasons responsible for the phenomenon in question. Reelecting on the problem/ under discussion, we can say for certain that it results from/cab be attributed to We can regard/perceive the change as a mark/consequence/reelection of ,4举例说明 This assertion can be tellingly有效地 docume

13、nted用文件证明 by The opinion/claim is persuasively supported by many instances in our daily lives. A case in point is Take the case of ,5得出结论 Considering the phenomenon and the different attitudes, its rational/natural for us to conclude In conclusion/In summary/To sum up/In a word/In short, we should/m

14、ust do Taking all these factors into consideration, we may sensibly arrive at the conclusion that,6提出建议 Considering the problem, it is apparent that measures should be taken. It disturbs me to learn that It pains me to think that It tortures me to find that,I. 商务报告的结构呈现如下特点:introductiondescription &

15、 analysis of people, places, institutions of events, series of events, human activities of figures, statistics of tables, charts, graphsevaluation commendation & praise criticism &blame offering assessment of worth or valuerecommendations, suggestions & advice Id recommend/suggest thatId recommend/suggest people to My suggestion / advice would be.warnings,报告注意四个方面:,1. 内容上,要选取重要信息,要导入数据2. 结构上,要按照上面的套路,不要写流水账3. 语言上,要多变,句式和选词都要多变4. 语法上,要注意时态,一般现在时、一般过去时和现在完成,谢谢观赏,

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