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1、1、The different use of color in China and Western 2、Causes of cultural differences of colors3、Conclusion,Color,The different use of color in China and Western,BlackWhiteYellowRed,Black :,In western, black symbolizes devil, evil, pain and misfortune so it is called “the dead color”（死色）Example: “a bla
2、ckvillian”（大坏蛋） “black words”（不吉利的话） “ ablack letter day” （凶日） black hearted（歹毒的）,Black :,In China, black is always connected with bad things, disaster. Black symbolizes disaster here. Example: “reactionary gang” (黑帮) “black market”(黑市) “smuggled goods”(黑货) “blacklist”(黑名单).,White:,In western, white
3、 symbolizes God, angel, happiness and goodness. Example: “white hands”（公正廉洁的） “a white day” （ 吉日） days marked with a white stone（幸福的日子）,White:,In the use of Chinese, white usually contains for nothing, look down on and useless. Example: “no use”(白搭) “go to waste”(白费) “supercilious look”(白眼),Yellow:,
4、In traditional culture of China, yellow is “the color of emperor” (帝王之色). Example: “bright yellow”(黄灿灿) “glistening yellow”(黄澄澄) “a lucky day”(黄道吉日),Yellow:,Yellow in the western has failed to enjoy such a courtesy. In English culture, yellow is often connected with dejected, sick. Example: “ yellow
5、dog ”（卑劣的人） yellowlivered （胆小的）yellow looks（阴沉多疑的神色）,Red:,In western, red is always stand for cruel, disaster, bloody. Example: “red hands ”（杀人的手） “be caught redhanded”（当场被捕） “redheaded ”（狂怒的） redlight district（红灯区）,Red:,In China, red is in the name of happy, success, lucky and loyal, which uses fre
6、quently. Example: “red flag”(红旗) “the Red Army”(红军) “red political power”(红色政权) “revolutionary basic”(红色根据地),Causes of cultural differences of colors,Chinese emphasis on the description and the modification of the surface of things Westerners focus on understanding the essence and the law of things,
7、Characteristic,Chinese: intuition and perception ; through intuition, inspiration and imagination vagueness and mystery,Westerners:abstract thinking and logical reasoning direct-viewing and clarity,Its a colorful world filled with all kinds of colors association, reflecting varied nations civilization traits in different cultures.,RESPECT,Conclusion,
