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1、论文题目 A Study of English Majors Business Etiquette Competence in Dalian Neusoft Institute of InformationA Study of English Majors Business Etiquette Competence in Dalian Neusoft Institute of InformationBy Supervisor: Northeastern University Neusoft Institute of InformationMay 2011毕业设计（论文）任务书毕业设计（论文）题
2、目：东软英语专业学生商务礼仪能力的调查研究设计（论文）的基本内容：本文通过问卷调查方法，探讨我校英语专业学生的商务礼仪知识现状，通过分析和总结，使大学生们能更好地理解商务礼仪学习的重要性，同时，为我校开展商务礼仪教学和加强学生的商务礼仪能力与培养提供一定的依据。毕业设计（论文）专题部分：题目：_设计或论文专题的基本内容：学生接受毕业设计（论文）题目日期 第 1 周指导教师签字：2010年12月3日I东北大学东软信息学院毕业设计（论文） AbstractA Study of English Majors Business Etiquette Competence in Dalian Neusof
3、t Institute of InformationAbstractChinese people have always been well-known as the nation of ceremonies. During the historical evolution of Chinese culture, etiquette plays a positive driving role. With the growth of Chinas international status and exchanges, Chinese students are likely to face the
4、 opportunity of communicating with people from different cultural backgrounds. While during the process of social contact at home and abroad, for those students who majored in business English should not only have the necessary professional knowledge and language skills, but have to understand the i
5、nternational practice and learn the rules and norms of how to socialize with others in harmony, which is , often called, business etiquette. The good business etiquette can help to establish a good personal image, specify our daily social behaviors, and also enable enterprises obtain more business o
6、pportunities. Therefore, the study of business etiquette and its cultivation cannot be ignored.My study, through a questionnaire, explores the Neusoft English majors current understanding of business etiquette. Through the analysis, we can understand the importance of business etiquette, the role of
7、 business etiquette study and the positive effect of social adaptability brought from business etiquette. Thus, it provides the certain basis for developing our schools business etiquette teaching and strengthening our students business etiquette ability and cultivation. It also has the real value f
8、or the school to cultivate and achieve high-quality and application-oriented talents in the future.This paper is divided into five parts, introduction, literature review, methodology, results and discussion, and the conclusion. The first part is the introduction of this research. The second part mai
9、nly introduces the theory and previous studies related to this field. The third part is to introduce the methodology used in this investigation.The forth part, through data analysis, discusses the Neusoft English majors understanding of business etiquette. The last part summarizes the main findings
10、and points out the implications and limitations of this study.Key words: business etiquette, Neusoft English majors, investigation, ability and cultivationIII东北大学东软信息学院毕业设计（论文） 摘要东软英语专业学生商务礼仪能力的调查研究摘 要 我国民族素有礼仪之邦的美誉。在中华文化的历史演进过程中，礼仪有着积极的推动作用。随着我国日益提高的国际地位和日趋频繁的国际交往，大学生将有可能面临与来自不同文化背景的人进行交际的需要。在这种国内外
11、社会交往的过程中，对于那些英语专业商务方向的大学生来说，他们除了应具备必要的专业知识和语言技能外，还必须了解国际惯例和掌握如何与他人和谐交往的法则和规范，那就是：商务礼仪。学习好商务礼仪会帮助我们树立良好的个人形象，规范我们日常社交的行为，也能为企业带来更多的商业机会。因此，大学生商务礼仪的学习及其培养不容忽视。我的研究是通过问卷调查的方法，集中探讨东软英语专业学生的商务礼仪知识现状。通过分析，我们能够了解商务礼仪的重要性，商务礼仪学习的意义、以及商务礼仪对大学生社会适应能力起到的积极作用。进而为我校开展商务礼仪教学，和加强学生的商务礼仪能力与培养提供一定的依据。同样，为我校在今后培养和实现高
12、素质，应用型人才起到真正价值意义。论文分为五部分，简介，文献综述，方法论，结果和讨论，以及结论。第一部分是简介，第二部分介绍相关理论知识和在此领域的以往研究，第三部分介绍了这个研究所带来的方法，第四部分是通过数据分析东软英语专业学生的商务礼仪知识现状，最后一部分是做出总结并提出了该文章的启示和局限性。关键词：商务礼仪，东软英语专业学生，调查研究，能力与培养IV东北大学东软信息学院毕业设计（论文） AcknowledgementsAcknowledgementsFrom thesis choosing to material collecting, from paper writing to r
13、epeated modification, during these several months, I have been through joy, confusion, distress and sadness, my feeling is so complicated in the process of this paper writing. Now, with the completion of this graduation paper, it means that my college life is coming to an end. Besides my own efforts
14、, the teachers earnest instruction, classmates and friends suggestions, and my parents support are all my energy source of finishing my paper.First of all, I would like to thank my supervisor Yang Yang sincerely. She is an easy-going, enthusiastic, and careful person. From thesis choosing to thesis
15、setting, from content to format, from the design of framework, layout of structure to the repeated modification and polishing on my paper, Ms.Yang has always been guiding me so carefully and professionally. She helped me to develop my thought and encouraged me continuously. She gave me rational reco
16、mmendations and considerate advice. Due to her selfless help, I finished my paper so fast with fruitful results. Here I show my sincere gratitude to her.At the same time, I want to say thank-you to my dear classmates and friends! The smooth completion of my paper cannot leave their concern and help.
17、 Throughout the paper writing, my classmates and friends helped me to search materials and cooperate with me in doing the questionnaires. Their cooperation encouraged me so much that I have a strong desire and eagerness to work out the results of this research.Finally, I will say thank-you to my par
18、ents. I am appreciated that they also helped me a lot and supported me on my paper. They taught me everything they knew since I was born. Thank you for giving me a lot of love and making me full of energy all the way. They are my dearest persons in the world.V东北大学东软信息学院毕业设计（论文） ContentsContents毕业设计（
19、论文）任务书IAbstractII摘 要IVAcknowledgementsVI.Introduction1II.Literature Review22.1 The Definition of Etiquette22.2 The Characteristics of Business Etiquette22.3 The Importance and Necessity of Business Etiquette42.4 Related Studies on Business Etiquette5III.Methodology73.1 Research Questionnaires73.2 Pa
20、rticipants73.3 Instruments73.4 Procedures8IV.Results and Discussion104.1 Overall Analysis104.2 Basic Business Etiquette124.3 Business Etiquette in Workplace134.4 Business Etiquette in Social Occasion174.5 Solution21V.Conclusion235.1 Major Findings235.2 Implication235.3 Limitation24Bibliography26Appe
21、ndix272东北大学东软信息学院毕业设计（论文） I. IntroductionI. IntroductionSo far, with the gradual global economic integration and fierce business competition in Chinese market economy, it is strongly required for college students to understand the international practice in the external exchanges and learn the norms
22、of how to have a smooth interaction with people. The business etiquette, as an interpersonal communication lubricant, has become more and more important. Therefore, the education and research of business etiquette cannot be ignored. Although many professionals and school personnel conducted the rese
23、arch on business etiquette from different perspectives, the etiquette is still not paid enough attention in the school education, and some researchers just generally rely on their theory and experience to explore schools business etiquette education.My research is built on the theory combined with m
24、ore practical data analysis. The study purpose is to learn about Neusoft English major students overall understanding of business etiquette and explore their competence and cultivation for business etiquette further. Through questionnaires, we can have an objective analysis for their strength and ex
25、isting weakness in business etiquette study and get relevant solutions. From the analysis, we will find how to cultivate the students better and how to meet their further requirement. Meanwhile, it provides the real meaning for college students to learn about business etiquette knowledge and its imp
26、ortant status as much as they can. It also has the real value for college to develop business etiquette education widely and cultivate high-quality talents in the future. This paper will give an overall introduction of etiquette and business etiquette, the importance and necessity of business etique
27、tte and related study in business etiquette; then it will mainly analyze the Neusoft English majors understanding of business etiquette through methodology, results and discussion. At last, it will get the relevant conclusion.-31-东北大学东软信息学院毕业设计（论文） II. Literature ReviewII. Literature Review2.1 The D
28、efinition of EtiquetteEtiquette is the general name of courtesy and ceremony. It refers to the established standards of conduct and procedures that people use to beautify themselves and respect others during the various social interactions. It embodies the politeness, courtesy, appearance, rite, etc
29、. Etiquette is an important symbol of human civilization and social progress, which is not only the key part of communication, but also is the external manifestation of morality and culture.Starting from different perspectives, the definition of etiquette often can be made in a different interpretat
30、ion.From the self-cultivation perspective, that is cognition and application. Etiquette can be said to be a persons internal culture and education.From the moral perspective, etiquette can be defined as the code of conduct or the standard practice in society.From the communication perspective, it ca
31、n be said to be an art of interpersonal application, or to be a method of communication.From the folk-custom perspective, it can be said to be the respectful, friendly conventional practices established in social interaction.In short, etiquette is the practices that people how to behave themselves.
32、Knowing the statements about etiquette above, you will further deepen your understanding for etiquette, and master it more accurately.2.2 The Characteristics of Business EtiquetteWhen etiquette is used in business, it is formed into the business etiquette. That is to say, in the business interaction
33、, there is a certain established and accepted procedure and means abiding by people to show respect to each other. The central role of the business etiquette is to reflect the mutual respect between people. Briefly, business etiquette is a general requirement for peoples appearance and manners in th
34、e business activities.For the classification, the widely common types are such as business negotiation etiquette, business letter etiquette, greeting etiquette, gift etiquette, conference etiquette, telephone etiquette, banquet etiquette and so on. Because business etiquette is a comprehensive subje
35、ct, the so-called several branches, are relative. The different branches of business etiquette are mingling with each other.The characteristics of Business Etiquette 1. Focus on credibilityFor both sides engaged in the business activities, they have the need of interests, rather than the unilateral
36、need of interests. Therefore, in the business activities, honesty and good faith are very important. The so-called honesty is to be earnest and sincere participation in business activities, strive to reach an agreement, not rhetoric, without sincerity; the so-called good faith is that promise must b
37、e kept and action must be resentful. 2. Focus on the effectiveness for a given period of timeThe timing of business activities is very strong. If things are past for a proper time, you will lose the good opportunity. In the business activities, if your talk and action is just exactly to the right de
38、gree, the problem and trouble will be solved immediately.3. Focus on culture Although business activity is an economic activity, the requirement of culture is very high. Therefore, if business people want to reflect the good etiquette, elegant speaking style, tasteful manners, they must continue to
39、improve their quality of cultures, set up the civilized enterprise images and perform with civilized, graceful and polite manners in the business activities.2.3 The Importance and Necessity of Business EtiquetteBy learning about the general concept and content of etiquette and business etiquette wel
40、l, we can find the study of business etiquette is very significant. 1. The role of business etiquette in the international community:Under the global economic integration, in order to gain a foothold in fierce business competition, apart from the quality, interpersonal relations, what we need is to
41、know about business etiquette. Business etiquette can display the civilized levels of enterprises, its management styles, moral standards, and build the image of corporations. As is known, good business etiquette is an intangible asset, which undoubtedly can create a good business atmosphere and lay
42、 a good foundation for the cooperation of enterprises. 2. The role of business etiquette in daily business interaction and behaviors.Business etiquette can reflect a persons communication skills and ability. It also indicates a persons temperament, experience, moral standard and spiritual appearance
43、. For English majors, especially those who will meet different people in the business communication, it is an art learning for them to know how to contact with them in the workplace. The cultivation of business etiquette can help them to specify their own communicative behavior and enhance mutual un
44、derstanding and trust. It also will help to create a perfect interpersonal relationship in the daily business. Therefore, for English majors, the combination of language and business etiquette learning can bring them an enormous amount of wealth. 3. The role for realizing the final value for student
45、s cultivation in the universities.As a university institution of higher education, in order to get advantage in the high education market competition, the orientation of student cultivation for university is very crucial. In the universities, not only do the students need rich knowledge and skills,
46、but also to improve their personal quality and etiquette behaviors. What the university need is to aim at the society, making sure their study goals and cultivating the application-oriented, practical talents with high qualities. As we know, a knowledgeable student without moral standards and good e
47、tiquette behaviors, are impossible to be an excellent talents in the future. So, learning etiquette will pave the successful way for students career further and seize better opportunities for their job-hunting in the future.2.4 Related Studies on Business EtiquetteOur country has always been well kn
48、own as the nation of ceremonies. Since ancient times, many people have researched the etiquette from different perspective. For instance, starting from the origin of the etiquette, researchers systematically researched ancient etiquette culture, to explore these historical reasons and theories caused by etiquett
