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1、BEC高级口试真题 为了让大家更好的准备商务英语BEC考试，给大家整理一下剑桥BEC商务英语考试高级真题,下面就和大家分享，来欣赏一下吧。BEC高级口试真题1Part 1:Where are you from?Tell me more about your study and which part you find is most interesting?What effect does internet have on Chinese work life?Part2:Sale: The important of knowing customer need and preference(不好意
2、思，只关注了这个)Research and development: The important of ensuring staff meet deadline.Part 3:Outsourcing:Discuss:Advantages of outsourcing.How can outsourcing be monitored09年5月BEC高级口试真题：口语考试试题卡，每2个小时换一次，一本试题卡大约有200张左右，是考官随机从中间抽的。我听说的试题。食品安全(三鹿事件)-问的是企业名牌的重要性怎样通过媒体传播自己企业的名牌形象(注意已经是名牌)还有你的名字的汉语读法。你来自哪里。互联网
3、对中国居民消费习惯的影响BEC高级口试真题21.Tell me something about yours study?2.Tell me about your ambitions。3.To what extent do you think IT has influenced China?第二部分Mini presentation (about 1 minute each)Candidate sun4102s choice of topic (out of 3 options)The advantage of flexible price pollicy第三部分Collaborative ta
4、skin-house training programmeYou are the personal manager of a company.You have been asked to decide whether it is neccesry to bring in in-house training programme.Discuss the situation together, and decide:1.The advantage of in-house training programmeBEC高级口试真题3I1. Customer Relations: the importanc
5、e of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development
6、: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to en
7、sure that price levels for new products are set appropriately10. Communication Skills: the importance of foreign language training for selected employees11. Advertising: how to select a suitable agency to handle a companys advertising12. Finance: how to decide whether to float a company on the stock
8、-market13. Marketing: the importance to a company of offering its products on the world-wide web14. Staff Training: how to evaluate the effectiveness of company training programmes15. Company Growth: how to decide when it is the right time for a business to expand16. Public Relations: the importance
9、 to a company of sponsoring well-known personalities from the arts and popular culture17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information19. Sales: the importance of brand image in ensuring that
10、 products or services sell well20. Technology: the importance to a company of keeping up-to-date with internet developments21. Quality Control: how to ensure that a company consistently maintains quality control standards22. Product Promotion: how to make effective use of the media when promoting a
11、new product or service23. Product Management: the importance of teamwork for the effective management of projects24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany25. Technology: the importance of computer skills for the workpl
12、ace of the future26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications27. Staff Development: how to administer a staff budget effectively28. Market Research: the importance of finding out about customers habits and attitudes29. Financia
13、l Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company31. Communication skills: the importance of understanding cultural differences when working in an international environme
14、nt32. Personnel Management: the importance of providing employees with clear job descriptions33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively35. Health and Safety: the importance to a company of having a
15、 Health and Safety policy36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceSamples(部分口语试题参考答案)1、Customer Relations: how to maintain customer interest in a companys productsAs is know to all, it is very important for a company to maintai
16、n customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current c
17、ustomers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to
18、 attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same tim
19、e it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do
20、. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement
21、or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the companys recruit
22、ment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company
23、 and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the d
24、esired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable.
25、If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achiev
26、ed.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who dont and therefore has more chances of
27、 promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new membe
28、rs of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is align
29、ed with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfact
30、ion can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal
31、 studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they k
32、now, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant t
33、o a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribu
34、tion, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company
35、with no research department has to buy the services of research firms.6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now mu
36、st perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the t
37、ypical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the sellers last chance to influence buyers. It becomes a five-second commercial. The Campbell Soup Company estimates that the average s
38、hopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before launching a new productSales: How to sell a product effectively in international marketsProduct Promotion: the imp
39、ortance of selecting appropriate members of staff to attend exhibitionsCommunication: the importance in business of maintaining contact with clientsPublic Relations: the importance of adequate supervision and training of staff who deal with the public8、Management: How to run a meeting successfullyTr
40、ansport Management: the importance to a business of an efficient public transport systemAny distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficient form
41、 of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribu
42、te products are truck, rail, air, water, pipeline.Transport Management: the importance of using environmentally friendly means of transport whenever possible9、Health SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obviou
43、s safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and impr
44、ove the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factories where some of its clothes are made. Starbucks Coffee Company has
45、 developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplace.BEC高级口试真题4
46、Part 11.Talk something about your job or study and your future plan.2.Talk something about your work or study place.3.What brand name means to Chinese?4.Do you think the working life has changed in China?5.What do you like most about your major and whats your ideal employer?6.what qualification do y
47、ou think is the most important when work in China?7.服务业为什么重要8.为什么要从国外进口产品9.理想的employer是啥样10.中国的tourist industry以后发展如何Part21.The importance of having an internal magazine in the communication of different departments2.Project management: factors involved in running a project effectively3.The importan
48、ce of having both permanent employees and temporary employees in a company4.The factors involved in a training program5.How to leave a good impression when interview?6.How to ensure that a new product can meet the customers need?7.How to make sure the potential customer is indentified accurately?8.The importance to diversify strategies t
