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1、苹果APP STORE 产品上架以及审批流程该文档供参考，实际页面随时会有改动，以实际官网页面为准，但是流程基本是一样的。一、 整个流程涉及的时间点：IDP注册审批（1-2周）(公司已有账号，忽略) 产品提交后审批（1-2周）如果审批不通过，会有邮件通知并告知哪里审批不通过，改好后重新提交审批（又是1-2周）。二、 需要特别注意的点：1、 产品稳定性，不要动不动就崩溃，这样会审批不通过2、 按钮等一看就懂，且可用3、 Appstore上较多的小应用就不要放了，审批比较难通过4、 比较有创意的应用审批比较容易通过5、 产品版本号不要包含如下：build，version，beta三、 详细的产品上
2、架以及审批流程：1、 先在iPhone DevCenter上注册成为iphone develope （公司已经有账号）2、 现在我们在浏览器中输入3、 登录，进入Manage Your Applications ，如下图4、 点击Add New Application ，如下图，添加一个新的App 5、6、重要提醒：此页的配置將会应用到此iTunes Connect账号下的所有应用程序，其中包括两个主要配置项：主语言和公司名称。切记：一旦这两项配置提交后，以后就不能修改了！图中的A是主语言配置项：即用戶稍后输入程序详细数据所会使用的主要语言。图中的B是公司的名称：对于个人开发者，建议尽量起一个
3、有趣的，容易记的名称吧，不要省事的就用自己的账号名，除非你的账号名也很有特色：）7、 上步的两项配置完成后，选择 Continue继续下面的配置，即出口产品承诺的页相关的配置。這是由于美国法律对加密算法等的要求，如果你的应用程序沒有涉及到加密啥的，可以选择No，就可以跳過了。（一般开发者而言，做点小工具、小游戏啥的，应该不会涉及到加密，因此可以直接skip跳过，继续下面的內容）。如果的确有涉及到加密，那么请选择Yes，而后回答两到三个关于用的加密算法的具体问题，而后根据需要还要提供相关的文档，当Apple认为都OK了，那么才能继续下面的配置，这就比较麻烦了，所以如果是个人开发者，沒有特殊的要求
4、的话，就別搞啥子加密了，那样会自找麻烦哦。8、 我们继续，下面就是提交程序时的核心数据了，即概要数据配置页面，如下图所示（图是网上找的，主要看格式吧）：对设备的要求（Device Requirements）：这就要根据你的应用程序的类型來做出选择了，比如如果你的应用程序跟电话功能结合的很紧密，那么就请不要选择iPod，否则用戶下载了，卻不能用，那就不好了。还有，请切记要给出明确的说明，此应用所支持的iPhone的版本信息，目前iPhone已经到4.x了。Apple要求，新提交的应用必须支持4.0以上的系统，否则审查是通不过的了。其中的必填项包括：程序名(App Name），唯一标示（SKU N
5、umber）A. 程序名(Application Name）： 這一项中所填的內容，必须和你的程序安裝在iPhone或者iPod中后显示的程序名是一致的，否则无法通过Apple的审查。B. 唯一标示（SKU Number）： 这个字符串可以是任意格式的，但是建议使用Apple ID中的定义，试用URL格式的标示串，如：com.xxx.getst。影响到产品在APPSTORE的url链接。其中的必填项包括：产品的发布日期以及价格以及销售区域9、定价想要收钱吗？想的話，就给自己的程序定个价，不想的话也很好啊，那就选择Free，供人免费下载，呵呵。估计大多数人还是想着挣些小钱吧，那就选一个合适的价位
6、吧。注意：Apple提供的这个App Store可不是免费的啊，所以它要从你的收入中提成的！Apple采用7:3分成，即开发者得到总收入的7成，Apple得到剩余的3成。Apple就是这样的强势！10、地域选择这个地方，可以选择另外一个输入用戶应用程序数据的語言，如果你的应用程序支持多语言，那么强力建议此处增加相应的语言的描述，否则，English這個主语言就够了版本信息：版本信息（Version Number），程序描述(Description），主要分类（Primary）， 子分类（subcatepory），关键字（Keywords），版权（Copyright），技术支持网址（Suppor
7、t URL），技術支持Email（Support Email Address）。这个此页需要填写的内容，有如下需要注意的地方：A. 版本信息（Version Number）： 这个就无需多说了，一般都从1.0开始。B. 程序描述(Description）：虽然我们之前选择了主语言，一般为English，但是此处，我们同样可以用两种或多种语言输入对自己程序的描述。对于此项具体的內容，这是消费者了解这个应用的很重要的描述，同时对其做出购买決定的影响也是很大的，所以尽量言简意核、引人入胜吧。注意：此处不要给一些关键字的列表！为了提高搜索的可見性，开发者输入尽量多的关键字是无可厚非的，但这里绝不是输入
8、关键字的理想的场所，毕竟这个简单描述是用来给消费者看的，本页的下面专门提供了供用戶输入关键字的地方！C. 主要分类（Primary category）： 这个很简单，根据所开发的程序类型选择合适的分类，比如：电纸书（Book）、小工具（Utilities）、音乐（Music），旅游（Travel），游戏（Games）等等。此页还提供了子分类（subcategory）的选择，这可以更加准确的描述程序类型，比如游戏的子类包括：纸牌（Card），运动（Sports）等等。D. 关键字（Keywords）：开发者可以输入尽量多、准确的关键字以便提高程序被搜索的概率！但最多不能超过100个字符。所以要选
9、择合适的，站在消费者的角度，注意消费者很可能不是技术人员！所以这里的关键字一定不要太多技术术语了！E. 版权信息： 这就是刚才起到那个公司名称的官方名称了F. 技术支持URL和Email（Support URL和Support Email Address）： 这两项內容是必须提供的，Email相信都回有的，Support URL，就是产品的网站，或者介绍的网页，如果沒有的话，最简单的辦法就是到某個有名的博客站上申请一個账号，然後把博客的地址写进去就好了！11、对程序的评级Apple提供了好几个评级的标准，开发者需要根据所开发程序的实际情況进行相应的选择，比如是否包含成人內容等，而后该页会根据用
10、戶的选择给出相应的程序评级，这个大家根据实际情況填写就好了，沒有什么好坏之分，开发者自己体会吧，呵呵。12、上传数据完成了上面的数据收集后，Apple就要求用戶上传相应的程序文件以及截屏图了。关于这部分，用戶只需要根据提示，上传相应的文件即可，包括：程序文件：是个zip包，该包中只包含编译成功的app文件。512的图标：这是个jpg格式的大图标，用于在Apple Store中的显示。程序截图：主截图以及最多4個其他截图。再次强调一下，截图是重中之重！尽量給用戶展示出最好的界面！13、检查页面当所有的上述页面都完成后，我们可以在这个最后的页面再次检查一下我们所填入的內容是否完整、正确，毕竟这可是
11、商品的包装啊！只有好的包装才能吸引消费者的目光，从而才会产生潜在的收入。点击提交后，我们退出编辑界面，回到了此篇第二幅图所示的界面，程序处于In Review的状态！一般而言，Apple会在1-2周内通过Email通知你审查的结果，如果通过了，那么此处就变为了Ready for Sale状态，那么你就可以在iTunes中搜索到自己的应用程序了。如果沒有通过，此处会是Rejected状态，Apple会通过邮件给出原因，开发者需要根据邮件中的描述做出修改后，再次提交申请。整个上架发布流程到此结束。苹果上架的官方审批规则请看下面的网站（需要有IDP登陆）：没有账号的看后面吧，我也贴出来。Apple
12、App Review GuidelineIntroduction 介绍Were pleased that you want to invest your talents and time to develop applications for iOS. It has been a rewarding experience - both professionally and financially for tens of thousands of developers and we want to help you join this successful group. We have publ
13、ished our App Store Review Guidelines in the hope that they will help you steer clear of issues as you develop your app and speed you through the approval process when you submit it.我们很高兴，你要投资你的才能和时间来开发应用程序的操作系统。它一直是一个有益的经验-专业和财政数以万计的开发者，我们想帮助你加入该集团成功的。我们已经出版了我们的应用程序商店审查准则的希望，他们会帮助你避开问题你发展你的应用程序和速度通
14、过审批程序当您提交。We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app. It can get complicated, but we have decided to not allow certain kinds of content in the App
15、Store. It may help to keep some of our broader themes in mind:我们认为，应用不同的书籍或歌曲，我们没有牧师。如果你要批评宗教，写一本书。如果你想描述，写一本书或一首歌，或创建一个医疗程序。它可以变得很复杂，但我们决定不允许某些类型的内容的应用程序商店。它可以帮助保持我们的一些更广泛的主题思想： We have lots of kids downloading lots of apps, and parental controls dont work unless the parents set them up (many dont)
16、. So know that were keeping an eye out for the kids. We have over 350,000 apps in the App Store. We dont need any more Fart apps. If your app doesnt do something useful or provide some form of lasting entertainment, it may not be accepted. If your App looks like it was cobbled together in a few days
17、, or youre trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who dont want their quality Apps to be surrounded by amateur hour. We will reject Apps for any content or behavior that we believe is over
18、the line. What line, you ask? Well, as a Supreme Court Justice once said, Ill know it when I see it. And we think that you will also know it when you cross it. If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps. If you attempt
19、 to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developers work, or manipulate the ratings) your apps will be removed from the store and you will be expelled from the developer program. This is a living document, and new apps presenting n
20、ew questions may result in new rules at any time. Perhaps your app will trigger this.Lastly, we love this stuff too, and honor what you do. Were really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like were control freak
21、s, well, maybe its because were so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are too.Table of Contents1. Terms and conditions2. Functionality3. Metadata, ratings and rankings4. Location5. Push notifications6. Game Center7. iA
22、ds8. Trademarks and trade dress9. Media content10. User interface11. Purchasing and currencies12. Scraping and aggregation13. Damage to device14. Personal attacks15. Violence16. Objectionable content17. Privacy18. Pornography19. Religion, culture, and ethnicity20. Contests, sweepstakes, lotteries, a
23、nd raffles21. Charities and contributions22. Legal requirements1. Terms and conditions 1.1As a developer of applications for the App Store you are bound by the terms of theProgram License Agreement(PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The
24、 following rules and examples are intended to assist you in gaining acceptance for your app in the App Store, not to amend or remove provisions from any other agreement.2. Functionality 2.1Apps that crash will be rejected应用程序崩溃将被拒绝 2.2Apps that exhibit bugs will be rejected表现出的错误，将被拒绝的应用程序 2.3Apps t
25、hat do not perform as advertised by the developer will be rejected不执行由开发商发布的应用程序将被拒绝 2.4Apps that include undocumented or hidden features inconsistent with the description of the app will be rejected无证或隐蔽的特点与应用程序的描述不一致的应用程序，包括将被拒绝 2.5Apps that use non-public APIs will be rejected使用非公开的API的应用将被拒绝 2.6
26、Apps that read or write data outside its designated container area will be rejected读取或写入其指定的容器区域外的数据将被拒绝 2.7Apps that download code in any way or form will be rejected以任何方式或形式的下载代码将被拒绝 2.8Apps that install or launch other executable code will be rejected安装或启动其他可执行代码将被拒绝 2.9Apps that are beta, demo,
27、trial, or test versions will be rejected“试用”，“演示”，“审判”，或“测试”版本将被拒绝 2.10iPhone apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution 2.11Apps that duplicate apps already in the App Store may be rejected, particularly if there are many of them, such as
28、fart, burp, flashlight, and Kama Sutra apps. 2.12Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected 2.13Apps that are primarily marketing materials or advertisements will be rejected 2.14Apps that are intended to pro
29、vide trick or fake functionality that are not clearly marked as such will be rejected 2.15Apps larger than 20MB in size will not download over cellular networks (this is automatically prohibited by the App Store) 2.16Multitasking apps may only use background services for their intended purposes: VoI
30、P, audio playback, location, task completion, local notifications, etc. 2.17Apps that browse the web must use the iOS WebKit framework and WebKit Javascript 2.18Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, wil
31、l be rejected 2.19Apps that provide incorrect diagnostic or other inaccurate device data will be rejected 2.20Developers spamming the App Store with many versions of similar apps will be removed from the iOS Developer Program 2.21Apps that are simply a song or movie should be submitted to the iTunes
32、 store. Apps that are simply a book should be submitted to the iBookstore. 2.22Apps that arbitrarily restrict which users may use the app, such as by location or carrier, may be rejected3. Metadata (name, descriptions, ratings, rankings, etc) 3.1Apps or metadata that mentions the name of any other m
33、obile platform will be rejected 3.2Apps with placeholder text will be rejected 3.3Apps with descriptions not relevant to the application content and functionality will be rejected 3.4App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion 3.5Small and
34、 large app icons should be similar, so as to not to cause confusion 3.6Apps with app icons and screenshots that do not adhere to the 4+ age rating will be rejected 3.7Apps with Category and Genre selections that are not appropriate for the app content will be rejected 3.8Developers are responsible f
35、or assigning appropriate ratings to their apps. Inappropriate ratings may be changed/deleted by Apple 3.9Developers are responsible for assigning appropriate keywords for their apps. Inappropriate keywords may be changed/deleted by Apple 3.10Developers who attempt to manipulate or cheat the user rev
36、iews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program 3.11Apps which recommend that users restart their iOS device prior to installation or launch may be rejected 3.12Apps should have all included URLs full
37、y functional when you submit it for review, such as support and privacy policy URLs4. Location 4.1Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected 4.2Apps that use location-based APIs for automatic or autonomous control of vehic
38、les, aircraft, or other devices will be rejected 4.3Apps that use location-based APIs for dispatch, fleet management, or emergency services will be rejected 4.4Location data can only be used when directly relevant to the features and services provided by the app to the user or to support approved ad
39、vertising uses5. Push notifications 5.1Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected 5.2Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected 5.3Apps that send Push Notifications without first obt
40、aining user consent will be rejected 5.4Apps that send sensitive personal or confidential information using Push Notifications will be rejected 5.5Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected 5.6Apps cannot use Push Notifi
41、cations to send advertising, promotions, or direct marketing of any kind 5.7Apps cannot charge users for use of Push Notifications 5.8Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected 5.9Apps that transmi
42、t viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected6. Game Center 6.1Apps that display any Player ID to end users or any third party will be rejected 6.2Apps that use Player IDs for any use other than as approved by the Game
43、Center terms will be rejected 6.3Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, alias, or other information obtained through the Game Center will be removed from the iOS Developer Program 6.4Game Center information, such as Leader
44、board scores, may only be used in apps approved for use with the Game Center 6.5Apps that use Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected 6.6Apps that excessively use the network capacity or bandwidth of the Game Center will be reject
45、ed 6.7Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected7. iAds 7.1Apps that artificially increase the number of impressions or click-throughs of ads will be rejected 7.2Apps that contain empty iAd b
46、anners will be rejected 7.3Apps that are designed predominantly for the display of ads will be rejected8. Trademarks and trade dress 8.1Apps must comply with all terms and conditions explained in theGuidelines for Using Apple Trademarks and Copyrightsand theApple Trademark List 8.2Apps that suggest
47、or infer that Apple is a source or supplier of the app, or that Apple endorses any particular representation regarding quality or functionality will be rejected 8.3Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected 8.4Apps that misspell Apple product names in their app name (i.e., GPS for Iphone, iTunz) will be rejected 8.5Use of protected 3rd party material (trademarks, copyrights, trade secrets, other
