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1、,艺术设计英语,ENGLISH FOR CAREERS,Unit 3Design Definition,新职业英语,Unit 3 Design Definition,Warming-up,Reading A,Listening,Speaking,4,1,2,3,Reading B,5,Writing,6,Project,7,Vocabulary and Structure,8,9,10,Grammar,Self-evaluation,9,Warming-up,Unit 3 Design Definition,Task 1 Complete the sentences with the word
2、s or phrases given below.,As a _ the most important thing is to get your ideas onto paper as quickly as possible.2. _is an excellent way to explore concepts quickly. It will save you time to work through concepts on paper before going to the computer.3. When showing your design to non-designers such
3、 as managers and marketing personnel, a _ is more likely to produce a realistic representation of the product.,product designer,Sketching,3-dimensional drawing,Unit 3 Design Definition,4. The early phase of product development, _ , plays a significant role in the success of a product.5. Only after _
4、can the designer proceed with further design work.6. We offer two alternative _ for your review and would value your comments on them.,Warming-up,Task 1 Complete the sentences with the words or phrases given below.,conceptual design,design approval,design concepts,Task 2 Match each of the following
5、pictures with its corresponding situation that might occur in the conceptual design process.,Unit 3 Design Definition,Warming-up,( ) 1. The design team is discussing the conceptual design made by Peterson.( ) 2. The client, Mr. Jefferson, is filling in the form to approve the conceptual design.( ) 3
6、. Peterson is making a sketch for his conceptual design. ( ) 4. Peterson is giving a presentation of his conceptual design.,B,C,D,A,Reading A,Text,Task 1,Task 2,Background Information,Unit 3 Design Definition,Task 3,Reading A,Conceptual Design,翻译,P. 1-A Conceptual design, along with need identificat
7、ion and analysis, makes up the initial stage of the design process. This early phase of product development plays a significant role in the success of a product, by minimizing the need for expensive design changes in later phases. Conceptual design, or what some call “ideation”, defines a general de
8、scription of the product.,Reading A,Unit 3 Design Definition,P.1- B During this phase of a design project, many different ideas are explored and evaluated before a final conceptual design is chosen. There are many methods to conceptual design which are commonly used by designers.,Unit 3 Design Defin
9、ition,Reading A,翻译,P. 2- A The traditional approach begins with sketching. One of the most stereotypical is napkin sketching. Youre in a restaurant with a client or a colleague talking about the products requirements. Someone comes up with an interesting approach and you grab a writing utensil and a
10、 fresh napkin and within minutes you have a concept. It wont be perfect but it will be the seed of the product.,翻译,Unit 3 Design Definition,Reading A,P. 2-B After you get back to the office you take your napkin and give it to a designer to clean up. He will make pencil drawings to further clarify th
11、e design. Once the image depicts what you intended, it will be refined further. You will need to make multiple sketches exploring different ideas. Each idea will follow a new path. Its called “ideation” and its how we examine ways of doing things. It sounds like it might be a big time waster, but it
12、s usually well worth the effort.,Unit 3 Design Definition,Reading A,翻译,P.3 - A The modern approach is very similar but uses different tools. You might still start with napkin sketches, but instead of going to an artist, you will scan your sketch and import it into design software. In addition to a n
13、atural talent for drawing and painting, many of todays concept designers use 3D computer graphics software to achieve extreme photorealism.,Reading A,Unit 3 Design Definition,翻译,P. 3-B Making ideations with a modern 3D computer model gives you the freedom to explore different directions with your de
14、signs while keeping to a common initial model. Another really nice advantage of doing things in the modern, computerized way is that you can use your 3D model to generate rapid prototyping models. As informative as sketches can be, there is little that can compare to turning something over in your h
15、ands.,Unit 3 Design Definition,Reading A,翻译,1. Conceptual design Conceptual design is the explicit construction of the ideas or concepts that a user needs to learn about what a product is, what it can do, and how it is intended to be used. It may also address what a product is not, what it cant do,
16、and how it is not intended to be used. Conceptual design is done from the users point of view. Conceptual design is very different from the engineering design of a product, which specifies architectural and programming details of how a product is implemented in code. That is, engineering design is d
17、one from a software engineering point of view.,Unit 3 Design Definition,Background,2. Need identification In the art of selling, need identification is one stage in a seven-stage personal selling process, namely, preapproach, approach, need identification, presentation, handling objections, closing
18、the sale, and post-sale follow-up. At this stage, the salesperson takes a qualified prospect through a series of questions and answer sessions in order to identify the requirements of the prospect.,Unit 3 Design Definition,Background,3. Photorealism Photorealism is the genre of painting based on mak
19、ing a painting of a photograph. The term was primarily applied to paintings from the United States photorealism art movement that began in the late 1960s and early 1970s. It is also sometimes labeled as Super-Realism, New Realism, Sharp Focus Realism, or Hyper-Realism.,Unit 3 Design Definition,Backg
20、round,4Rapid prototyping Rapid prototyping is the automatic construction of physical objects using solid freeform fabrication. The first techniques for rapid prototyping became available in the late 1980s and were used to produce models and prototype parts. Today, they are used for a much wider rang
21、e of applications and are even used to manufacture production quality parts in relatively small numbers. Rapid prototyping takes virtual designs from computer aided design (CAD) or animation modeling software, transforms them into thin, virtual, horizontal cross-sections and then creates each cross-
22、section in physical space, one after the next until the model is finished. It is a WYSIWYG (What you see is what you get) process where the virtual model and the physical model correspond almost identically.,Unit 3 Design Definition,Background,Task 1 Conceptual sketching is a relatively quick way to
23、 visualize new design ideas. Compare the following two methods of conceptual sketching by filling in the table below.,freehand sketching,digital sketching,paper pencil/marker,digital table digital pens,quickly; economically,directly into a 3D scene; easy modification and repeatability,express design
24、ers thoughts graphically,be handier than freehand sketching,Unit 3 Design Definition,Reading A,Task 2 Read the passage and answer the following questions.1. What is conceptual design?2. What is the structural function of the last sentence of Para.1?3. How many conceptual design methods are mentioned
25、 in the passage?,Conceptual design is an early stage of the design process, during which many different ideas are explored and evaluated.,Transition.,Two. Traditional freehand sketching and computerized sketching.,Unit 3 Design Definition,Reading A,4. What are the benefits of napkin sketching?5. Wha
26、t are the benefits of computer-aided design over hand sketches?,Its handy and fast.,It gives you the freedom to explore different directions and helps to generate rapid prototyping models.,Reading A,Unit 3 Design Definition,Task 3 Read the passage again and choose the correct answer.,Unit 3 Design D
27、efinition,Reading A,Task 1,Task 2,Task 3,Task 4,Task 5,Unit 3 Design Definition,Listening,Task 1 Listen to a conversation in the General Managers office and match each person with the correct title.,Unit 3 Design Definition,Listening,Script,Task 2 Robert is hosting the meeting. Listen to the opening
28、 speech and fill in the blanks with what you hear,Listening,Unit 3 Design Definition,challenge.,popularity,distribute,take part in,recognizes,highlights,sponsors,this years competition is a big attraction,Script,Task 2 Robert is hosting the meeting. Listen to the opening speech and fill in the blank
29、s with what you hear.,Task 3 The meeting continues. Listen to the conversation and choose the best answer to each of the following questions.,Listening,1. What will they design to take part in the competition? A. A gift watch. B. A dog watch. C. A Valentines watch.2. Which of the following occasions
30、 for gifts is NOT mentioned? A. Birthday. B. Valentines Day. C. New Years Day.3. How does Richard comment on Marys proposal of a gift watch? A. Its too general. B. Its too specific. C. Its too modern.4. What do they think of designing a gift watch to celebrate the birth of a dog? A. Not many familie
31、s have pet dogs. B. It will be difficult to market. C. The birth of a dog is not worth celebrating.5. What is Professor Thomsons proposal? A. A gift watch for the blind. B. A gift watch for the deaf. C. A gift watch for the dumb.,A,C,A,B,A,Unit 3 Design Definition,Script,Task 4 In the next part of t
32、he meeting they discuss how to design such a gift watch. Listen to the conversation and make notes.,Listening,fix the digital device,not agree because it will prevent the users from checking their watch unnoticed,agree with Mr. Smith,better rely on their sense of touch,print special message on the b
33、ack of the case,design special strap to make it beautiful,Unit 3 Design Definition,Script,1. What do they finally decide to design?2. What are Roberts expectations for the new design?3. What will Simon do after the meeting?4. What is Richard responsible for?5. When is the next meeting?,Listening,A g
34、ift watch for blind people.,He hopes the design will win the competition and make great profits for the company.,Simon will work out details with Mary and Professor Thomson and have sketch ready for the next meeting.,Richard is responsible for the promotion of the new watch.,This Friday.,Unit 3 Desi
35、gn Definition,Script,Task 5 Robert is making the closing speech for this meeting. Listen to the speech and answer the following questions.,Speaking,Task 1 Work in groups. Practice making the opening speech of a class meeting. You may use the following as a model.,Unit 3 Design Definition,Task 2 Work
36、 in groups. Practice asking for and giving opinions with reference to expressions in the table below.,Unit 3 Design Definition,Speaking,Task 3 Work in pairs. Practice approving and disapproving of a proposal with reference to expressions in the table below.,Unit 3 Design Definition,Speaking,Task 4 W
37、ork in groups. Practice making a closing speech with the help of the points given below.,Unit 3 Design Definition,Speaking,Reading B,Reading B,Text,Task 1,Task 2,Unit 3 Design Definition,Task 3,SketchingP1. As a tool or skill, sketching has a role in the design process. That role will vary depending
38、 on the endproduct being created; the size and scope of the project; the individual designers style, experience andworkflow; and the clients expectations. Computer renderings and modern CAD and modeling packages are great, but thinking on paper with a good old-fashioned pencil is usually the place t
39、o start. Product designers usually spend a lot of time sketching. The following is a pencil sketch for a watch design for the visually impaired.,Unit 3 Design Definition,Reading B,翻译,P. 2-A This sketch isfor a watch which uses a somewhat conventional face for telling time simply because the 3-6-9-12
40、 division is also a useful tactileconvention.,Reading B,Unit 3 Design Definition,翻译,P. 2- B Thus, the larger bumps on the face ofthe watch serve to orient the user, while the smaller bumps between denote further time divisions. The user is able to tell the time based on two (separately) rotating rin
41、g-like circles on the face of the watchone for the hour and one for the minute.,Reading B,Unit 3 Design Definition,翻译,P. 2-C The minute “ring” is outermost, while the hour “ring” is innermost. These “rings” have a gradual incline which results in a ledge with a raised line. This raised line aligns w
42、ith the bumps on the face of the watchmuch like the clock hands, to signal the hour and minute.,Reading B,Unit 3 Design Definition,翻译,Reading B,Task 1 Read the passage and answer the following questions briefly.1. What role does sketching play in the design process?2. How is the watch designed to in
43、dicate time to the visually impaired?3. What do you think of the watch design?,Unit 3 Design Definition,That role will vary depending on the end product being created, the size and scope of the project, the individual designers style, experience, workflow, and the clients expectations.,The user will
44、 be able to tell the time based on two (separately) rotating ring-like circles on the face of the watch.,Open,Task 2 Match the following terms with their Chinese meanings.,e,a,g,j,i,d,f,h,c,b,Unit 3 Design Definition,Reading B,Task 3 Translate the following passage into Chinese.,Reading B,Unit 3 Des
45、ign Definition,将设计草图缩略图或作品展示给客户，将有可能为您节省大量时间。因为设计项目越错综复杂，越需要客户尽早对其予以批准。如果您打算花费几个小时来构思草图，务必在设计项目推进之前与客户在所选设计上达成一致意见。客户批准设计缩略图是设计过程中较为常见的一个步骤。,Writing,Writing,Task 1,Task 2,Unit 3 Design Definition,Writing,Task 1 Suppose all the students in the class are designers working for Dragon Industrial Design
46、Company. Work in groups of 4-5 to hold a meeting to discuss the watch design in Reading B, and take minutes of the meeting with the tips given below.,Unit 3 Design Definition,Task 2 Suppose you are a client of Dragon Industrial Design Company and have asked for a mobile phone design. Fill out the fo
47、llowing Design Approval Form for the final sketch of the mobile, so that the designer can proceed. The required client information is shown in the business card.,Unit 3 Design Definition,Writing,Unit 3 Design Definition,Writing,Project,Unit 3 Design Definition,Unit 3 Design Definition,Project,Unit 3
48、 Design Definition,Language Lab,Task 1,Task 2,Task 3,Task 4,Task 5,Unit 3 Design Definition,Vocabulary and Structure,Task 1 Fill in the blanks with the words or phrases from Reading A that match the meanings in the column on the right. The first letters are already given.,Unit 3 Design Definition,la
49、rify,enerate,ultiple,valuate,onsume,xplore,efine,lean up,ompare to,ome up with,Vocabulary and Structure,Language Lab,Task 2 Fill in each blank with the appropriate form of the word given in the brackets.,This problem has to be resolved at two levelsboth at the (concept) _ level and at the practical
50、level.2. After that incident, the firm decided to (computer) _ its personnel department.3. It is very disappointing that paperwork (consumer) _ much of the committees time.4. Prof. Smith gave us several lectures on Greek philosophy, which we found very (inform) _.5. Vegetable prices (various) _with
