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1、2012年度 招生目标及工作计划,logo,4,2012年招生目标,1,2,3,5,营销计划,成本投入,一.2012年度招生计划, Image information in product Image : Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use.,(一)招生目标 1.各分校招生目标 2.目标汇总(公司全年) 3.目标制定的合理性分析 4.重点发展
2、项目,A.华南新城分校招生目标,B.骏景花园分校招生目标,C.逸景翠园分校招生目标,D.珠江帝景分校招生目标,E .御景湾分校招生目标,2.培训中心年度总目标,3.目标制定的合理性分析,1)春季目前为止招生人数基本上确定了。2)除御景湾分校之外,其他校区各目标制定 都是以一年同期的招生人数作为参考的。同期对比:,3)合并之后,有的校区下半年的规划是增加新课程。所以在制定招生计划的时候,也把预算做进去了。 比如御景湾、珠江帝景、逸景翠园 基于不断向前发展原则、和敢于挑战的精神,我们认为这个招生目标的制定是合理的,,让我们同心协力, 一起为实现目标共同努力!,2,营销计划,工作重点和方向,员工培训
3、 分工合作 责任到岗,团队建设,宣传策划,引进新课程,逸景翠园的文化课珠江帝景的精品班御景湾的艺术课程,海报包装 活动策划 课程优惠,尤其是暑假及下半年,可分为三大部分,一.引进新课程,1.逸景翠园: 文化课的打造将是接下来的重点工作内容,尤其是引进了陆老师教师团队之后的小升初冲刺班、作文入门班、作文提高班、奥数班、幼小衔接班等课程;2.珠江帝景: 精品小班是珠江帝景的办学特色。根据市场需求反映,接下来开设书法班、围棋班、小主持人班、美狮英语、乐高科技体验班是攻坚方向。,3.御景湾分校: 1)陆老师团队文化课 2)根据教室结构,我认为接下来可以引进书法班、珠心算 围棋班、跆拳道班 就霭德教育目
4、前的课程资源、以及课程的市场需求,我们可以做调查分析,一起探讨。,二.宣传策划,1.海报包装(招生方面)(1)社区明显位置的海报张贴(2)大堂(电梯)课程广告(3)对外的折页制作(4)每个课程的单张,2.活动策划 活动形式的招生推广对于业主来说冲击力是最强、时效性也是最好的。(1)社区的游园活动(联合各合作单位)(2)较大的节假日庆祝活动(3)优势课程的家长会(4)试听课(公开课),3.课程优惠 (1)培训中心的社区性质决定了对业主、尤其是老学员情 感的维系的重要性。 (2)品牌和师资实力决定了我们的价格取向,即不要去跟 一般的机构做价格上恶性竞争。 (3)所以,我们需要稳定的、良好的优惠制度
5、体系。在每 期的招生之前落实对我们招生的效率有很大的关系。,往年优惠制度:一期报读3科以上可以获得9.5折优惠(1对1除外)一次性报满4个月可以减免200元(托管)老学员优惠(不详细、不稳地)XX号前报名获得XX优惠(偶然性大),三.团队建设,1.员工培训 1)业务能力培训; 新的师资介绍、课程熟悉、销售技巧、 礼仪、服务意识、危机处理等; 2)调动积极性; 招生目标(含提成)、优秀员工的奖评 公司内部的考核晋升,2.分工合作1)根据每个员工的能力特点更好的分工分岗,提高 工作效率;3.责任到岗、到人 目标管理的重点内容就是责任制 责任到分校 到负责人 到团队 到员工,3,成本投入,成本的分布
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