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1、Evergrande Group,Company profile,SWOT analysis,Evergrandes CSR,Conclusion,01,02,03,04,Company profile,It was facing the Asian financial crisis. Evergrande group after analyzing the situation adopted the strategy of attack against the market, which became a miracle of the real estate industry born in
2、 the financial storm. Enterprise since its inception to now has developed into a set of real estate, finance, health, tourism and sports as one of the world 500 strong enterprise group.,Evergrande real estate group (referred to as guangzhou Evergrande or Evergrande real estate) was established in gu
3、angzhou in 1997.,(Xu Jiayin),Quality tree brand, integrity and great achievementsscale + brand,Practice hard internal work to consolidate the foundation.,Steady operation to the peak,Hard work, rapid development,strengths,Brand advantage,Advantages of product structure,Scale advantage,Cost developme
4、nt advantage,With the strategic decision of advanced land reserve, Evergrande entered the cities and regions with low land cost and great potential of appreciation.,Evergrande product structure is in line with the property type proportion of peoples demand, meeting the market demand of different reg
5、ions and levels.,Evergrande strictly implement the whole process quality standard.Strictly control product quality internally and integrate all kinds of superior resources externally.,It has more than 400 projects, and its sales area, area under construction and land reserve have been the first in C
6、hina for many years.,weakness,Evergrande real estate is mainly competitive in third-tier and fourth-tier cities, with a low proportion in first-tier cities except guangzhou., The proportion of large cities is relatively low.,Corporate debt ratio is relatively high, capital chain operation is tight.,
7、 Capital chain pressure,A company with too many product lines may lose the competitiveness of its core products and not have enough control over individual areas., Too many product lines,opportunity,policy support,market potential,In recent years, China has focused on reducing real estate inventory
8、and promoting the sustainable development of the real estate industry.,Chinas economy has maintained sound development.Chinas urbanization process has not changed, and the housing demand of urban residents and the housing demand of new citizens is a huge potential for the development of the real est
9、ate industry in the future.,Threat,01,New competitors are coming in offering lower prices.,02,Consumer demand is shifting, with consumers demanding cheaper housing.,03,Consumers are mostly choosing to wait and see the housing market.,Evergrandes CSR,Poverty alleviation. Evergrande group actively res
10、pond to a nations call to support the development of poverty-stricken areas, help a city more than 100 by the end of 2020 all the poor stability of poverty.Charitable donations. Evergrande actively participate in guangdong poor day activities, has donated more than 3 billion for guangdong poverty ca
11、use, cantonese for various public welfare charity donation 3.8 billion.,Under the recent covid-19 epidemic（novel coronavirus）, Evergrande continued to play its mission of social responsibility and donated 200 million yuan, 5,000 tons of vegetables to wuhan and 100 million yuan to set up new drug res
12、earch fund. Help China and the world win the outbreak to make positive contribution.Evergrande group, academician zhong nanshan team and Harvard University jointly set up the novel coronavirus scientific research expert group to hold the second video conference to discuss the situation of epidemic p
13、revention and control.Evergrande group plans to provide 800 million yuan in funding to support scientific research in five years.,(The scene of the second video conference of expert group on scientific research of Chinese and American novel coronavirus), Enhance the competitiveness of core brands., Give full play to their own advantages, seize the opportunity.,THANK YOU,
