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1、,Unit9 AdvertisementWarming Up,Some famous advertising slogans,Unit9 AdvertisementSome famous,Just do it. 只管去做。（耐克运动鞋）,Just do it.,Obey your thirst 服从你的渴望。（雪碧）,Obey your thirst,It is coming true.,一切皆有可能,It is coming true.一切皆有可能,Lets make things better.,让我们做得更好！,Lets make things better.让我们做得,Ask for
2、more.,渴望无限,Ask for more.渴望无限,Good to the last drop.,Good to the last drop.,Feel the new space .,体会新领域,Feel the new space .体会新领域,The easier to remember ,the better.,越简短易记越好。,广告用语特点：,The easier to remember ,the be,advertisement,entertaining给人娱乐的,informative提供有益信息的,ersuasive有说服力的,costly昂贵的,deceitful欺诈的
3、,instructive有教育意义的,interesting有趣的,Attractive有吸引的,tiresome使人厌烦的,Unbelievable难以置信的,advertisemententertaininginfor,Reading,Advertising 广告,ReadingAdvertising,Task 1: Reading paragraph 1.,What are advertisements?,Advertisements are used to send commercial information about some commodities or services to
4、 the public.,an important way of promotion 一种重要的促销方式 commercial business 商品交易/商业贸易are used to send 被用于发送the public 公众,Task 1: Reading paragraph 1.Wh,be used to do. 被用于，表示被动。,Computer can be used to do many things.,知识拓展,used to do sth 过去常常做be used to doing 习惯于做某事,He used to play football with his fri
5、ends.,My mother is used to living in the country .,be used to do. 被用于，表示被动。Comput,Task2 Reading paragraph 2,You paint a sign saying “Fashion Show coming to the Exhibition Center on Saturaday”. 为什么是ing?,fashion show 时装表演on the back of 在背上walk + animal 遛 /牵着、赶着 advertising promotion 广告促销,saying做宾补，表示宾
6、语进行的动作，具有主动、进行的含义。coming to做定语， ing短语做名词及其短语的后置定语。,Task2 Reading paragraph 2You,Task 3 Reading paragraph 3讨论（Discussion）：第三段是一个长句，如何断句分析？,Learn some useful expressionsbringto 引起， 使成为bring to the attention of. 使引起的注意potential 潜在的/ current 当前的by means of 通过，借助于brochure 小册子 flyer 传单 mail 邮件 poster海报Int
7、ernet commercials 互联网商业广告and so on 等等,Task 3 Reading paragraph 3,Task4： Reading paragraph 4.,Complete the following statements after reading,1.Brochures can contain_ information if _.,2.Most adults read newspapers , so putting ads in newspapers is _.,a great deal of,designed well,a common way of adv
8、ertising,Task4：Complete the following s,contain 包含 ， 容纳,The pill contains vitamins.,The jar contains ten glasses of water .,a great deal of 许多， 大量 。 后接不可数名词。,He has given me a great deal of help .,They spent _ money on the new hospital . A.a great deal B. a great deal of C. a great many D. a large n
9、umber of,B,contain 包含 ， 容纳The pill contai,Task5：Reading paragraph 5.,What are the advantages of posters and radio ads?,be powerful in 在方面有力度appear new to sb. 使人耳目一新passers- by 路人,A major advantage of radio announcement is that they are usually 这里的that可以省略吗？,Task5：Reading paragraph 5.,Task6：Reading p
10、aragraph 6.,Find the useful expressions and get the meaning,TV commercialsIt is said thatmore or lesschange attitudes toward.play an important role in ,电视商业广告,据说,或多多少,改变对态度,在中起重要作用,Task6：Reading paragraph 6. Fin,Task7：Reading paragraph 7.,What is the main idea of the 7th paragraph?,It is known that众
11、所周知false information 虚假的信息mislead sb to do sth.误导某人做某事What they want is just to do他们想让我们去做的就是pay more money 付更多的钱It is necessary that很有必要make sure 确信,Some ads give false information to mislead consumers. It is necessary that we make sure what is real and what is false in the ads.,Task7：Reading parag
12、raph 7. Wha,Homework,Finish reading comprehension and language Study I 1.22. Finish the related exercises on your workbook.,HomeworkFinish reading compreh,The end !,Thank you !,The end !Thank you !,Language Study(P81 1.)This museum will be open to the _next week.2) Reading practice has a very good_o
13、n our English study.3) The doors in this building will_white.4) This pop star _ on television every Sunday.,public,effect,be painted,appears,Language Study(P81 1.)publicef,5) _ you are, you must do your best.6) She_ a white silk skirt for the party.7) We should pay more _to the new words in the text
14、book.8) The new classroom building which _ by a young engineer is the highest building on the campus.,Wherever,selected,attention,was designed,5) _ you are, you mu,2.(P 81)）或多或少）起重要作用）借助于）大量的）实际上）确认，保证,more or less,play an important role,by means of,a great deal of,in fact,make sure,2.(P 81)more or lessplay an im,
