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1、APPENDICESAppendix 1. Description of four factorsDescriptive StatisticsNMinimumMaximumMeanStd. DeviationDiversification of game content181354.38.571Entertainment of game content181354.34.598The performance of game content181254.23.595The acculturation of game content181254.14.721Gameplay of game con
2、tent181254.12.638The creative ability of game content181254.18.616GC1812.334.834.2299.43708Valid N (listwise)181Descriptive StatisticsNMinimumMaximumMeanStd. DeviationThe goal of MOBA game set181354.32.689The challenging of MOBA game181154.12.709The operation of MOBA game181254.03.636The feedback of
3、 MOBA game181354.13.597The teamwork of MOBA game181254.10.719The communicating function of MOBA game181254.13.700The trading function of MOBA game181254.04.682GI1812.574.864.1240.46373Valid N (listwise)181Descriptive StatisticsNMinimumMaximumMeanStd. DeviationThe safety of personal information and c
4、haracter in MOBA game181354.40.613The trading safety of MOBA game181254.20.662The punishment rules of MOBA game181254.00.683The FAQ of MOBA game181253.73.735GS1812.404.804.0619.57863Valid N (listwise)181Descriptive StatisticsNMinimumMaximumMeanStd. DeviationThe ability of learning knowledge181253.75
5、.724The ability of problem-solving181253.83.690The ability of communication181254.04.733The profit of the MOBA game181254.32.794The reputation of MOBA game181254.38.783GA1812.255.004.0843.53178Valid N (listwise)181Appendix 2. Description of Demographic and behavior characteristicsgenderFrequencyPerc
6、entValid PercentCumulative PercentValidmale14982.382.382.3female3217.717.7100.0Total181100.0100.0agecatFrequencyPercentValid PercentCumulative PercentValid13-183016.616.616.619-258345.945.962.426-306535.935.998.330 and above31.71.7100.0Total181100.0100.0marital stateFrequencyPercentValid PercentCumu
7、lative PercentValidmarried3720.420.420.4single14479.679.6100.0Total181100.0100.0education levelFrequencyPercentValid PercentCumulative PercentValidsecondary or lower2714.914.914.9diploma6636.536.551.4degree7742.542.593.9postgraduate education105.55.599.4PHD1.6.6100.0Total181100.0100.0occupationFrequ
8、encyPercentValid PercentCumulative PercentValidstudent10960.260.260.2office worker5228.728.789.0freelance105.55.594.5other105.55.5100.0Total181100.0100.0race of respondentsFrequencyPercentValid PercentCumulative PercentValidMalay7642.042.042.0Malay Chinese9954.754.796.7Malay Indian42.22.298.9other21
9、.11.1100.0Total181100.0100.0disposablepocketmoenyFrequencyPercentValid PercentCumulative PercentValidincome group7239.839.839.8lower than 200 rm10155.855.895.6200-500 rm84.44.4100.0Total181100.0100.0disposableincomeFrequencyPercentValid PercentCumulative PercentValidno income group10960.260.260.2low
10、er than 3000 rm2312.712.772.93000-5000 rm4625.425.498.35000-8000 rm31.71.7100.0Total181100.0100.0leveldisposableFrequencyPercentValid PercentCumulative PercentValidno income group10960.260.260.2income group7239.839.8100.0Total181100.0100.0motivation for playingFrequencyPercentValid PercentCumulative
11、 PercentValidenjoy free time12971.371.371.3relieve stress179.49.480.7make new friend3318.218.298.9get a sense of achievement1.6.699.4other1.6.6100.0Total181100.0100.0the time spending of respondents in each weekFrequencyPercentValid PercentCumulative PercentValid15-20 hours31.71.71.720-25 hours4726.
12、026.027.625-30 hours7642.042.069.630 hours or above5530.430.4100.0Total181100.0100.0the frequency of respondents play MOBA gamesFrequencyPercentValid PercentCumulative PercentValideach day7340.340.340.3every tow days6133.733.774.0every three days4424.324.398.3every four days31.71.7100.0Total181100.0
13、100.0the consumption level of respondentsFrequencyPercentValid PercentCumulative PercentValidunder 200rm13876.276.276.2200-500rm3619.919.996.1500-1000rm73.93.9100.0Total181100.0100.0where the respondents often playFrequencyPercentValid PercentCumulative PercentValidhome12468.568.568.5internet cafe53
14、29.329.397.8office42.22.2100.0Total181100.0100.0the reason for respondents continue play MOBA gameFrequencyPercentValid PercentCumulative PercentValidthe balance of game10457.557.557.5the operation in playing63.33.360.8update speed of game31.71.762.4achievement in game42.22.264.6friend in game2916.0
15、16.080.7performance of game158.38.389.0free to play31.71.790.6high quality services168.88.899.4other1.6.6100.0Total181100.0100.0Appendix 3. Factor analysisKMO and Bartletts TestKaiser-Meyer-Olkin Measure of Sampling Adequacy.908Bartletts Test of SphericityApprox. Chi-Square1779.385df231Sig.000Commun
16、alitiesInitialExtractionDiversification of game content1.000.494Entertainment of game content1.000.423The performance of game content1.000.480The acculturation of game content1.000.553Gameplay of game content1.000.490The creative ability of game content1.000.574The goal of MOBA game set1.000.530The
17、challenging of MOBA game1.000.459The operation of MOBA game1.000.434The feedback of MOBA game1.000.418The teamwork of MOBA game1.000.532The communicating function of MOBA game1.000.536The trading function of MOBA game1.000.515The safety of personal information and character in MOBA game1.000.628The
18、trading safety of MOBA game1.000.655The punishment rules of MOBA game1.000.576The FAQ of MOBA game1.000.454The ability of learning knowledge1.000.639The ability of problem-solving1.000.634The ability of communication1.000.647The profit of the MOBA game1.000.822The reputation of MOBA game1.000.764Ext
19、raction Method: Principal Component Analysis.Total Variance ExplainedComponentInitial EigenvaluesExtraction Sums of Squared LoadingsRotation Sums of Squared LoadingsTotal% of VarianceCumulative %Total% of VarianceCumulative %Total% of VarianceCumulative %18.65239.32939.3298.65239.32939.3293.52516.02
20、216.02221.3706.22645.5561.3706.22645.5563.34715.21431.23731.2285.58351.1391.2285.58351.1393.25714.80546.04241.0064.57455.7131.0064.57455.7132.1289.67155.7135.9754.43260.1456.9454.29564.4407.8553.88868.3288.7473.39571.7239.6813.09474.81710.6723.05677.87311.6092.76980.64212.5762.61883.26113.5542.51685
21、.77714.4902.22588.00215.4552.07090.07216.4341.97392.04517.4161.89193.93618.3741.69895.63419.3051.38897.02120.2861.30298.32421.2341.06399.38622.135.614100.000Extraction Method: Principal Component Analysis.Component MatrixaComponent1234The reputation of MOBA game.731 The punishment rules of MOBA game
22、.712 The safety of personal information and character in MOBA game.708 The profit of the MOBA game.697 -.445 The ability of communication.674 The goal of MOBA game set.659 The trading safety of MOBA game.643 The ability of problem-solving.639 The acculturation of game content.638 Gameplay of game co
23、ntent.631 The communicating function of MOBA game.628 The teamwork of MOBA game.625 The FAQ of MOBA game.625 The challenging of MOBA game.608 The trading function of MOBA game.592 Entertainment of game content.591 Diversification of game content.589 The creative ability of game content.577 The abili
24、ty of learning knowledge.574 The operation of MOBA game.567 The performance of game content.542 The feedback of MOBA game.485 Extraction Method: Principal Component Analysis.a. 4 components extracted.Rotated Component MatrixaComponent1234The communicating function of MOBA game.665 The trading functi
25、on of MOBA game.652 The goal of MOBA game set.609 The challenging of MOBA game.566 The operation of MOBA game.538 The teamwork of MOBA game.510 .459The FAQ of MOBA game.449 The creative ability of game content .707 The performance of game content .637 Diversification of game content .602 The accultu
26、ration of game content .591 Gameplay of game content .548 Entertainment of game content .516 The safety of personal information and character in MOBA game.444.485.435 The profit of the MOBA game .845 The reputation of MOBA game .768 The ability of communication .717 The trading safety of MOBA game.4
27、72 .505 The punishment rules of MOBA game.440.413.460 The ability of learning knowledge .698The ability of problem-solving .669The feedback of MOBA game .400Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.a. Rotation converged in 9 iterations.Compo
28、nent Transformation MatrixComponent12341.567.536.515.3542.399-.221-.637.6223.001.757-.571-.3174-.720.301.052.623Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Score Coefficient MatrixComponent1234Diversification of game content.053.267-
29、.126-.113Entertainment of game content-.039.208-.093.076The performance of game content-.045.315-.063-.136The acculturation of game content-.225.256.054.104Gameplay of game content-.161.221.029.087The creative ability of game content-.192.374-.096.071The goal of MOBA game set.266-.125.026-.060The ch
30、allenging of MOBA game.235-.026-.104.014The operation of MOBA game.220-.029-.134.072The feedback of MOBA game.027.156-.223.204The teamwork of MOBA game.155-.043-.123.199The communicating function of MOBA game.332-.090-.050-.118The trading function of MOBA game.323-.138-.076-.004The safety of persona
31、l information and character in MOBA game.116.114.084-.249The trading safety of MOBA game.185.027.158-.357The punishment rules of MOBA game.104.057.106-.175The FAQ of MOBA game.122-.127.071.099The ability of learning knowledge-.049-.144.032.437The ability of problem-solving-.122-.004.000.410The abili
32、ty of communication-.118-.029.323-.017The profit of the MOBA game-.137-.141.419.051The reputation of MOBA game-.112-.115.349.085Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization. Component Scores.Appendix 4. ReliabilityGame content Reliability Statis
33、ticsCronbachs AlphaCronbachs Alpha Based on Standardized ItemsN of Items.790.7916Item-Total StatisticsScale Mean if Item DeletedScale Variance if Item DeletedCorrected Item-Total CorrelationSquared Multiple CorrelationCronbachs Alpha if Item DeletedDiversification of game content21.005.189.521.312.7
34、64Entertainment of game content21.045.154.500.265.768The performance of game content21.155.176.495.281.769Gameplay of game content21.264.849.574.351.751The acculturation of game content21.244.541.589.374.748The creative ability of game content21.204.919.575.337.751Scale StatisticsMeanVarianceStd. De
35、viationN of Items25.386.8712.6216Game interactive Reliability StatisticsCronbachs AlphaCronbachs Alpha Based on Standardized ItemsN of Items.811.8107Item-Total StatisticsScale Mean if Item DeletedScale Variance if Item DeletedCorrected Item-Total CorrelationSquared Multiple CorrelationCronbachs Alph
36、a if Item DeletedThe goal of MOBA game set24.557.838.574.388.781The challenging of MOBA game24.757.877.539.302.788The operation of MOBA game24.848.146.544.305.787The feedback of MOBA game24.748.593.451.280.802The teamwork of MOBA game24.767.715.575.353.781The communicating function of MOBA game24.74
37、7.782.578.412.781The trading function of MOBA game24.827.891.567.333.783Scale StatisticsMeanVarianceStd. DeviationN of Items28.8710.5273.2447Game safety Reliability StatisticsCronbachs AlphaCronbachs Alpha Based on Standardized ItemsN of Items.797.8024Item-Total StatisticsScale Mean if Item DeletedS
38、cale Variance if Item DeletedCorrected Item-Total CorrelationSquared Multiple CorrelationCronbachs Alpha if Item DeletedThe safety of personal information and character in MOBA game11.932.840.634.449.737The trading safety of MOBA game12.142.686.645.475.728The punishment rules of MOBA game12.342.558.686.473.706The FAQ of MOBA game12.602.785.489.264.811Scale StatisticsMeanVarianceStd. DeviationN of Items16.344.5252.1274Game achievement Reliability StatisticsCronbachs AlphaCronbachs Alpha Based on Standardized Items
