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1、深圳华业玫瑰郡媒体投放方案目标受众是一个特定的人群，有着固定的阅读习惯和生活习惯，他们的媒体接触点有迹可寻.玫瑰郡目标受众的媒体接触点深圳平面报纸：优点: 1. 权威性较高；2. 具有保存价值；3. 版面大、篇幅广、可供广告主充分地进行选择和利用；4. 受众广泛；缺点:1. 版面限制导致读者对于广告的注意力分散；2. 报纸在内容上众口难调，较难抓住目标受众；动态:1. 受互联网冲击和读者阅读习惯改变的影响，读者流失严重；2. 深圳报业集团最新政策，投放南都的客户不享受任何优惠折扣；建议:华业玫瑰郡持平或略微减少报纸投放。华业玫瑰郡是龙岗区域的一级豪宅，需要主流媒体来证言，同时，实行与竞争对手差
2、异化投放策略，能够确保华业玫瑰郡在龙岗区域的主流豪宅的地位. 媒体投放选择：方案一：深圳特区报+南方都市报方案二: 深圳特区报+晶报备注：方案的选择取决于能否与报业集团谈判成功与否，规避成本增加的风险。与报业集团展开解除封锁南都 的沟通特区报、南都投放组合特区报、晶报投放组合沟通成功沟通失败晶报的订阅量位居深圳第二，仅次于特区报，如果统计上零售量，晶报已经是深圳发行量最大的报纸。是深圳报业集团惟一可以与南都抗衡的报纸；并且晶报定位新锐，年轻、时尚，与中信红树湾定位吻合。用晶报替代南都是一个最优选择。媒体折扣：深圳特区报：85折深圳晶报：85折南方都市报：78折深圳晚报：85折深圳商报：85折媒
3、体投放版面尺寸：媒体排期表：09年4月29日深圳特区报A1报眼（10X17CM）彩色 折后价格：26528元09年4月30日深圳晶报A叠普通版小全版（23X17CM）彩色 折后价格：128，452元09年4月30日南方都市报A1叠普通版整版（35X24CM）彩色 折后价格：155，298元深圳特区报2009年刊例 晶报工商广告价目表（周一至周三）版面内容版位尺寸黑白套红彩色A叠A1（A叠封面）报眼4.511.535,66046,370A叠A1（A叠封面）611.536,58043,890A叠A1（A叠封面）62373,16087,800A叠A1（A叠封面）617*64,89077,870A叠A
4、1（A叠封面）817*86,520103,820A叠A1（A叠封面）811.5/42348,77058,540A叠A1（A叠封面）1711.5/82397,550117,050A叠A1（A叠封面）1/3版1123134,120160,940A叠A1（A叠封面）半版1723195,090234,110A叠A1（A叠封面）全版2823561,860A叠A2611.515,25019,800A叠A262330,48039,640A叠A2617*27,04035,150A叠A2817*36,05046,860A叠A2811.5/42320,33026,420A叠A21711.5/82340,65052
5、,840A叠A21/3版112355,89072,650A叠A2半版172381,280105,670A叠A2小全版2317105,670137,380A叠A2全版3423162,580211,340A叠A2跨页全版3450325,150422,710A叠A3611.516,77021,790A叠A362333,53043,610A叠A3617*29,75038,670A叠A3817*39,66051,540A叠A3811.5/42322,35029,060A叠A31711.5/82344,71058,120A叠A31/3版112361,49079,920A叠A3半版172389,410116
6、,250A叠A3小全版2317116,250151,120A叠A3全版3423178,840232,470A叠A3跨页全版3450357,670464,970A叠A4611.511,55013,86018,020A叠A462323,10027,71036,030A叠A4617*20,49024,58031,950A叠A4817*27,32032,77042,600A叠A4811.5/42315,39018,48024,010A叠A41711.5/82330,79036,94048,030A叠A41/3版112342,34050,80066,050A叠A4半版172361,59073,89096
7、,060A叠A4小全版231780,05096,060124,890A叠A4全版3423123,150147,800192,140A叠A4跨页全版3450246,330295,600A叠A5611.512,48015,000A叠A562325,00029,970A叠A5617*22,16026,600A叠A5817*29,55035,450A叠A5811.5/42316,65019,980A叠A51711.5/82333,31039,96051,950A叠A51/3版112345,79054,94071,430A叠A5半版172366,60079,920103,900A叠A5小全版231786
8、,570103,900135,070A叠A5全版3423133,190159,850207,800A叠A5跨页全版3450266,420319,680A叠A6/A8611.510,50012,600A叠A6/A862321,00025,190A叠A6/A8617*18,63022,340A叠A6/A8817*24,82029,790A叠A6/A8811.5/42314,00016,800A叠A6/A81711.5/82327,98033,59042,810A叠A6/A81/3版112338,48046,19058,870A叠A6/A8半版172355,99067,18085,660A叠A6/A
9、8小全版231772,78087,330111,350A叠A6/A8全版3423111,970134,360171,310A叠A6/A8跨页全版3450223,920268,720342,600A叠A7611.511,58013,890A叠A762323,14027,760A叠A7617*20,52024,630A叠A7817*27,35032,830A叠A7811.5/42315,44018,520A叠A71711.5/82330,85037,01047,200A叠A71/3版112342,41050,90064,890A叠A7半版172361,70074,06094,400A叠A7小全版2
10、31780,20096,250122,710A叠A7全版3423123,410148,080188,820A叠A7跨页全版3450246,800296,160377,600A叠A9611.511,37013,630A叠A962322,71027,240A叠A9617*20,14024,160A叠A9817*26,85032,210A叠A9811.5/42315,14018,170A叠A91711.5/82330,26036,33046,300A叠A91/3版112341,62049,95063,680A叠A9半版172360,55072,66092,640A叠A9小全版231778,70094
11、,460120,410A叠A9全版3423121,100145,310185,280A叠A9跨页全版3450242,180290,620370,540A叠A叠（A10-封底前页）45.53,1703,8204,960A叠A叠（A10-封底前页）65.54,7805,7207,440A叠A叠（A10-封底前页）85.5/411.56,3507,6309,930A叠A叠（A10-封底前页）611.59,56011,46014,880A叠A叠（A10-封底前页）62319,08022,91029,780A叠A叠（A10-封底前页）617*16,93020,31026,410A叠A叠（A10-封底前页
12、）817*22,56027,09035,210A叠A叠（A10-封底前页）811.5/42312,73015,27019,860A叠A叠（A10-封底前页）1711.5/82325,45030,53039,700A叠A叠（A10-封底前页）1/3版112334,99041,98054,580A叠A叠（A10-封底前页）半版172350,89061,07079,390A叠A叠（A10-封底前页）小全版231766,16079,390103,200A叠A叠（A10-封底前页）全版3423101,800122,150158,780A叠A叠（A10-封底前页）跨页全版3450203,570244,29
13、0317,570A叠A叠封底1711.5/82344,71058,110A叠A叠封底1/3版112361,48079,910A叠A叠封底半版172389,420116,250A叠A叠封底小全版2317116,250151,120A叠A叠封底全版3423178,840232,480B、C叠B、C叠封面1711.5/82342,67055,480B、C叠B、C叠封面1/3版112358,67076,280B、C叠B、C叠封面半版172385,350110,960B、C叠B、C叠封面小全版2317110,960144,250B、C叠B、C叠封面全版3423170,710221,910B、C叠B叠娱乐
14、版45.53,1703,8204,960B、C叠B叠娱乐版65.54,7805,7207,440B、C叠B叠娱乐版85.5/411.56,3507,6309,930B、C叠B叠娱乐版611.59,56011,46014,880B、C叠B叠娱乐版62319,08022,91029,780B、C叠B叠娱乐版617*16,93020,31026,410B、C叠B叠娱乐版817*22,56027,09035,210B、C叠B叠娱乐版811.5/42312,73015,27019,860B、C叠B叠娱乐版1711.5/82325,45030,53039,700B、C叠B叠娱乐版1/3版112334,99
15、041,98054,580B、C叠B叠娱乐版半版172350,89061,07079,390B、C叠B叠娱乐版小全版231766,16079,390103,200B、C叠B叠娱乐版全版3423101,800122,150158,780B、C叠B叠娱乐版跨页全版3450203,570244,290317,570B、C叠B、C叠封底1711.5/82336,94048,030B、C叠B、C叠封底1/3版112350,80066,050B、C叠B、C叠封底半版172373,89096,060B、C叠B、C叠封底小全版231796,060124,890B、C叠B、C叠封底全版3423147,80019
16、2,140D、E叠D、E叠封面1711.5/82333,31043,300D、E叠D、E叠封面1/3版112345,81059,550D、E叠D、E叠封面半版172366,63086,610D、E叠D、E叠封面小全版231786,610112,600D、E叠D、E叠封面全版3423133,260173,230D、E叠D、E叠封面跨页全版3450266,500346,450D、E叠D、E叠封底1711.5/82330,53039,700D、E叠D、E叠封底1/3版112341,98054,580D、E叠D、E叠封底半版172361,07079,390D、E叠D、E叠封底小全版231779,390
17、103,200D、E叠D、E叠封底全版3423122,150158,780普通版（含广告版）45.52,9003,4804,520普通版（含广告版）65.54,3405,2106,760普通版（含广告版）85.5/411.55,7906,9409,020普通版（含广告版）611.58,68010,42013,530普通版（含广告版）62317,35020,81027,070普通版（含广告版）617*15,38018,47024,010普通版（含广告版）817*20,53024,62032,000普通版（含广告版）811.5/42311,57013,87018,040普通版（含广告版）1711.5/82323,13027,76036,090普通版（含广告版）1/3版112331,80038,17049,620普通版（含广告版）半版172346,26055,52072,180普通版（含广告版）小全版231760,14072,18093,830普通版（含广告版）全版342392,540111,050144,350普通版（含广告版）跨页全版3450185,070222,090288,710南方都市报2009年价格政策
