《体验商务英语(第二版)课件第2册课件Unit3Companies.ppt》由会员分享，可在线阅读，更多相关《体验商务英语(第二版)课件第2册课件Unit3Companies.ppt（33页珍藏版）》请在三一办公上搜索。
1、Unit 3 Companies,Be not afraid of growing slowly;be afraid only of standing still.-Chinese proverb,Be everywhere,do everything,and never fail to astonish the customer.-Anonymous,Starting up,-Family-owned-Public limited-Joint venture-Multinational-Parent-Subsidiary-Branch-Holding,Company,Company Ltd.
2、/Inc./SA/AG,Can you explain the these?,Starting up,A,Which of these companies would you like to work for?Why?,Family business,Multinational,Self-employed/freelance,lawyer,consultant,writer,doctor,Starting up,B,What business sectors would you like to work in?Do you know these companies and their line
3、s of business?,Vocabulary,Describing companies,1 The amount of money a company receives from sales in a particular period is called its _.2 The money a company makes after taking away its costs is its _.3 A company which is more than 50%owned by a parent company is called a _.4 The employees in a pa
4、rticular country or business are called the _.5 The percentage of sales a company has in a particular market is its _.6 The main building or location of a large organization is its _.7 The cost of a companys shares is its _.,share price,workforce,profit,subsidiary,market share,head office,A,turnover
5、,Vocabulary,Describing companies,B,I am pleased to say the company has continued its excellent performance.We are changing,growing and doing well at a difficult time for the industry._ was 57.2 million,an increase of 15%on last year,and _ rose by 5%,to 6.4 million.We are a highly competitive busines
6、s.We have increased our _ to 20%.Consequently our _ has risen and is now at an all-time high of 9.6.Increased production and strong demand have had a positive effect on our cash flow,so we are able to finance a number of new projects.We have successfully moved to our new _ in central London.We are n
7、ow planning to start full production at the recently opened Spanish _ in October.Finally,thanks once again to our loyal and dedicated _.Our employees will always be our most valuable asset.,FINANCIAL PERFORMANCE,Complete the following extract.,Turnover,profit,market share,share price,head office,sub
8、sidiary,workforce,Discussion,Describing companies,What information is important when describing companies?,Business performance:,Turnover/sales;profit,Competitiveness:,Market share;share price,Finance:,Cash flow;investment in R businessexpansion(new head office,subsidiary),Valuable asset:,Loyal&dedi
9、cated workforce,Describing companies,Cisco Systems,Inc.,founded in 1984 by a small group of computer scientists from Stanford University,is a multinational corporation with more than 66,000 employees and annual revenue of US$39 billion as of 2008.Headquartered in San Jose,California,it designs and s
10、ells networking and communications technology and services,Peugeot is a major French car brand,part of PSA Peugeot Citron.It is the second largest automaker in Europe,behind Volkswagen.Peugeots roots go back to pepper,salt and coffee mill manufacturing in 1842 and later bicycle manufacturing at the
11、end of the 19th century.Its world headquarters are in Paris.,Background information,Benetton Group S.p.A.is a global clothing brand,based in Treviso,Italy.The name comes from four members of the Benetton family who founded the company in 1965.Its core business is clothing.Their products include wome
12、ns wear,mens wear,childrens wear and underwear and they have recently expanded into toiletries,perfumes,exclusive watches and items for the home such as kitchen accessories and baby products.,Bacardi Limited is one of the largest spirits companies in the world with an enviable portfolio of premium b
13、rands.Founded in 1862 in Santiago de Cuba,Bacardi Limited has a presence in more than 100 markets worldwide including the United States,Spain,France,the United Kingdom,Mexico,Germany,Italy and Russia.Expansion has been prioritized in the emerging markets of India,China and Brazil.,Describing compani
14、es,Background information,American Express,sometimes known as AmEx or Amex,is a diversified global financial services company,headquartered in New York City.The company is best known for its credit card,charge card and travelers check businesses.,Bayer AG is a German chemical and pharmaceutical comp
15、any founded in Barmen,Germany in 1863.Today it is headquartered in Leverkusen,Germany.It is well-known for its original brand of aspirin.,Maersk Line is one of the leading liner shipping companies in the world,serving customers all over the globe.Maersk Line is a division of the A.P.Moller-Maersk Gr
16、oup,headquartered in Copenhagen,Denmark.,Describing companies,Background information,Peugeot,French,Drinks supplier,American express,Drug&chemical maker,Benetton,Italian,Japanese,Containership operator,Vocabulary,Describing companies,C,Complete the chart below,Speaking practice,Describing companies,
17、Choose a company you know well and introduce it.,D,Listening,Background information about IKEA,IKEA is a privately held,international home products company that designs and sells ready-to-assemble furniture such as beds,chairs,desks,appliances and home accessories.The company is the worlds largest f
18、urniture retailer.Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad,who later became one of the richest people in the world,the companys name is an acronym comprising the initials of the founders name(Ingvar Kamprad),the farm where he grew up(Elmtaryd),and his hometown(Agunnaryd,in South Swede
19、n).The company is known for its modern architectural designs on various types of appliance and furniture,often associated with a simplified eco-friendly interior design.,A successfulcompany,Listening,A successfulcompany,A,Work in small groups.Agree on the three most important factors form those list
20、ed below that can make a company successful.,Focusing on how to increase market shareHaving a strong company cultureHaving user-friendly packagingHaving good designers who also understand productionResponding to the needs of the workforceStarting with a simple business idea that is easy to understan
21、d,B,Peter Jelkeby,IKEAs UK Deputy Country Manager,talks about four factors that make IKEA a successful company.Listen number the 4 factors in A in the order in which he mentions them.,Listening,Reasons for success,B,Listen to Recording 2 and complete these notes.,IKEA manages to stay ahead of the co
22、mpetition by:1._ the market and the customer _2.understanding how the _ are acting3.being not only about products,but also about _ to peoples needs,C,Listen to Recording 3 and decide which of the following was the interviewers question.,A successfulcompany,What new projects are you currently involve
23、d in?How can you keep up your performance at such a difficult time for the economy?What are the things a successful international business must do?Where are you planning to expand in the next five years?,Understanding,needs,competitors,offering solutions,Reading,The worlds most respected companies,W
24、ork in pairs.Ask each other questions to complete the tables.Student A:Turn to page 137 Student B:Turn to page 143,A,B,Work in Pairs.Student A:Read article 1.Student B:Read article 2.As you read,make a note of the key information about your company.,C,After reading,ask your partner what he or she ha
25、s learn about Toyota,Microsoft and Coca-Cla.Could you add some other information?,Oral practice,Talk about Microsoft,using the information in the chart.,The worlds most respected companies,Present simple and present continuous,Language review,1 Permanent and temporary actions,The Present Simple tens
26、e describes usual,repeated and permanent things-for example,always,usually,often,sometimes,never.,I work as an accountant.John doesnt know German.How often do you play tennis?,We use the Present Continuous tense to speak about things which are happening now or things which are temporary.,I am not wo
27、rking now.I am on holiday.Sally is listening to a new CD.Who are you phoning?,Present simple and present continuous,2 The future actions,We use the Present Simple in the time and conditional clauses after if,when,as soon as,until etc,and when we talk about timetable,schedules,itineraries etc.,What w
28、ill you do if you fail your exam?We will wait here until she comes back.,My plane takes off at 9.00.The President arrives in Norway on 17 July.What time does your train leave?,We use the Present Continuous Tense for plans and arrangements.,What are you doing tonight?Im seeing an important client in
29、my office at 4.We are going to the sea for our holiday.Where are you staying in Vienna?,Language review,Present simple and present continuous,Note:,There are some verbs in English that are not normally used in the Continuous Tense.,like dislike love hate preferforget remember believe understandmean
30、seem want need knowbelong own,But some few verbs can be used in the Continuous Tense,depending on their meaning.,I think you made a mistake.(believe)Im thinking about my mum now.(mental process)I have two cars.(possess,own)Im having my lunch.(eat)Im seeing my friend tomorrow.(meet)I see what you mea
31、n.(understand),Language review,A,Complete the sentences with either PS or PC.,1 We normally _(hold)our sales conference in Spain,but this year we _(hold)it in Poland.2 Although we _(use)our own sales rep at the moment,we generally _(use)agents in Japan.3 It normally _(take)us two years to develop a
32、new product.4 We dont often _(raise)our prices more than 5%,but this time we _(raise)them 10%.5 Usually our Sales Director _(deal)with important customers.6 We usually _(recruit)from within the company,but this time we _(advertise)externally.7 We _(rent)offices until our new headquarters are ready.8
33、 The company _(want)to achieve record sales this year.,hold,are holding,are using,use,takes,raise,are raising,deals,recruit,are advertising,are renting,wants,Language review,B,Complete the following job advertisement.,We _ one of the largest mobile phone retailers in Europe.We _ independent and impa
34、rtial advice on mobile phones.We _ more than 800 stores in 10 countries,and we _ fast.We _ over 3,000 workers.Currently we _ _ the next stage in our development,and we _ for major growth outside Europe.We _ for people who are reliable,confident and enthusiastic.We _ experienced people who want to wo
35、rk for an expanding company.We _ a competitive salary and private health insurance.We are willing to reward staff with attractive performance-based bonuses.,Sales Manager,Ring 020 7946 0008 for an information pack.,are,offer,have,are growing,employ,are,considering,are preparing,are looking,need,are
36、offering,Language review,Skills,Presenting your company,Which of the following suggestions are important for making an effective presentation?,1 find out as much as possible about your audience2 introduce yourself(name,position,company)3 start with a joke4 outline the structure of your talk5 vary th
37、e tone of your voice6 refer to your notes as often as possible7 use clear visual aids8 summarize your main points,Clothes for men,woman,260 million,15,Can bring out new designs very quickly Designs sold at right price,Fashion-conscious men and women aged 20-35,14(5 new stores next year),16 million,N
38、ew store in New York next year,Skills,Presenting your company,CASE STUDY,Company profile,Turin,Italy,Luxury chocolates,biscuits&cakes,300,75,90 million,Sales growths have slowed down,costs have risen&profits have fallen,Prices:too high Machines:too oldProducts:unpopularStaff:demotivated,CASE STUDY,E
39、xpansion,Listen to this excerpt from a board meeting.Make notes under the four heading below.,CASE STUDY,A 1.5-million investment plan,Expanding business,The future,Marketing,Increasing sales,Improving facilities,Motivating staff,CASE STUDY,Task,Speaking,You are directors of Valentino.Meet to discus
40、s your investment plan.Decide on the appropriate investment options and present your ideas in groups as to how to use the 1.5 million investment-Try to reach an agreement on a final investment plan,CASE STUDY,Task,Writing,As a director of Valentino Chocolates,write an investment plan to your CEO out
41、lining your investment plan.Give reasons for your choices.You may begin like the example below.,Investment Plan,1.Objectives,To solve our current problems and enable Valentino to become a competitive international business,we propose an investment of 1.5 million.,2.Strategy and implementation,The Board of Director has agreed the following investment plan:,Thank you!,
