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1、CONTENTMARKETING,101,How To M e Your Content MarketingStrategy Better.,CONTENT101How To M e Your Con,1 What Is Content Marketing?2 Why Is It important?3 Most Shared Content Types4 How To M e Your Content Strategy Better!5 Conclusion,1 What Is Content Marketi,What Is Content Marketing?,It involves cr
2、eation(and distribution)of informative and engaging content that aims at increasing customer loyalty as well as business prospects.A few of the tactics of content marketing include:Blogging E-Books Webinar Press Release,What Is Content Marketing?It i,卡通动漫版式通用总结汇报模板课件,And It Is Important.,.because in
3、 a world where we have access to unlimited information in a matter of seconds,information based marketing has become vital.,And It Is Important.because,With The Most Shared Content Being.,With The Most Shared Content B,Heres Something Good To Know!,60%of consumers enjoy reading relevant content from
4、 brands.,82%of consumers feel more positive about a company after reading custom content.,70%of consumers feel closer to a company as a result of content marketing.,Heres Something Good To Know!,卡通动漫版式通用总结汇报模板课件,Sign Up With A Web Host!,The first and the foremost thing to do is to sign up for servic
5、es.When your content gets shared,people click through and get redirected to your website,and your website needs to be running efficiently.Remember:First impression is the last impression.,webhosting,Sign Up With A Web Host!The f,Why Choose IX Web Hosting?,AffordabilityCutting edge technology at reas
6、onable prices.touch to your business.ScalabilityAbility to flex hosting plans in sync with the increasing needs of the website.,ReliabilityThe 24/7 technical support is prompt and never lets your website down.SecurityCertified by the likes of McAfee,IX servers provide the most secure environment for
7、 hosting your web logs.,Why Choose IX Web Hosting?Affo,Gather Topics!,Before you start creating your content plan and strategy,its always better to research and shortlist a handful of topics that are not just relevant to your business,but also trending in your circles.Talking about“whats in”helps yo
8、u keep your audience hooked.,Gather Topics!Before you start,Why Choose IX Web Hosting?,Dont always go for an all season look,get a m eover based on climate,festivities,etc;it gives a human touch to your business.A human business is more relatable than one that sounds also robotic and only sales orie
9、nted.,If overhauling the website every time isnt a feasible option;opt for changing the looks of your social profiles.For example,bring some variation in your cover pictures on Facebook if you feel like keeping the profile picture constant to your business logo.,Why Choose IX Web Hosting?Don,Indulge
10、 In Chit Chat Sessions!,Conversations are the best way to keep someone engaged.Try and frame content that not just m es the reader feel you want to talk,but also nudges them to m e an interaction.,Indulge In Chit Chat Sessions!,Become Click Happy!,No one has the time to go through text heavy posts;b
11、ut who doesnt like bright images?Stock up on a lot of images that are unique to your business and fit them in your content strategy.They are the most shared post type across online platforms.,Become Click Happy!No one has,Share Values!,Do you have a customer or employee friendly policy in place?If y
12、es,share it with your followers and let them know you care!Sharing values helps in bonding with your customers.,Share Values!Do you have a cus,Work Together!,If not literally,at least to some extent!Try and get real time reviews on your products/services.Ask questions about what your customers expec
13、t next and try to fit some of those suggestions into your work.This helps establish a rapport and shows you off as being customer driven.After all,this is exactly what people look for-to be heard!,Work Together!If not literally,Tell Your Story!,People want to know the thought process behind your bus
14、iness and how it came about to be.Share your story and your unique experiences along the way.It m es your business more relatable.,Tell Your Story!People want to,But Heres The Challenge.,Producing Engaging Content.36%Producing Enough Content.21%Budget to Produce Content.20%Lack of C-Level Buy-In.11%
15、Producing a Variety of Content.9%No Answer.3%,But Heres The Challenge.Prod,More than 50%of your traffic comes from social media platforms.So how do you go about executing a content strategy AND keep track of whats trending?Here are a few tools to m e the going easy,More than 50%of your traffic,Sprou
16、t Social,Its a social media tool that not just focuses on presenting you with whats trending in your circles,but also helps you with CRM.It offers you insights on the popularity of your business as well as the amount of interaction your business has indulged in.is by far the most popular tool in the
17、 market.,Sprout Social,Sprout SocialIts a social medi,Swayy,Its a tool that analyzes your social community,matches the most relevant content from around the web and offers it on your dashboard,helps you build a relationship between your content and your followers.,Swayy,SwayyIts a tool that analyzes
18、,RebelMouse,Claimed as the front page of social media,helps you curate content for all your online profiles on a single dashboard based on what your business is known for and what conversations your audience has been engaging in.,RebelMouse,RebelMouseClaimed as the front,Social Mention,is a tool cap
19、able of scanning the web and producing statistics based on real time buzz around a business.It provides insights on who is talking about your keyword and how often people are engaging in conversations related to you.,Social Mention,Social Mention,Conclusion,Content marketing is the new black and if
20、you can carry it off well,it is bound to up your sales graph drastically!So equip yourself with the right tools and start framing your content strategy.Final Tip:Dont sound too pushy,but m e sure you sound engaging enough.,ConclusionContent marketing is,感谢您的下载，本PPT内容均可自由替换和编辑。ganxieninde xiazai,ben pptjunkeziyoutihuanhe bianji,FDBGHXGFHXFGHXCFGHXGBXVBNXHDFGJX dfgkihgfdijhxjihgjdg hjixdgfhjsk十多个法尔分公司风他如果幸福感第三个号现代城发个 东风个是的发个双方对个是的发个的需提供的股份新东方过生日分割线公司gfj,感谢您的下载，本PPT内容均可自由替换和编辑。ganxi,
