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1、Ice cream,Liu min Wang kaidi,Composition,Milk fat is usually between 10%and as high as 16%9 to 12%serum solids:contains the proteins and carbohydrates found in milk12 to 16%sweeteners:usually a combination of sucrose and glucose-based corn syrup sweeteners55%to 64%water which comes from the milk or
2、other ingredients,History,Europe:Alexander sent his slaves into the Apennines Mountains for snow and ice to concoct the luscious iced fruit nectars he craved.China:During Chinas Tang Dynasty ice cream was made from cow,goat and buffalo milk,flavored with camphor and thickened with flour.America:Froz
3、en confectionery desserts arrived in America during the 1700s,New York City was the site of the first ice cream parlor in 1774,opened by Phillip Lenzi.George Washington loved ice cream so much that a large part of his spending was devoted to it-$200 for just one summer,BRAND,Handels Homemande Ice Cr
4、eam Dr.Bobs Ice Cream Berthilion Ice Cream Rons Gourmet Ice CreamBim Bom Ice Cream,Coppelia Ice CreamCold Stone Ice CreamCrescent Ridge Dairy Ice CreamVivoli Gelato Ice CreamHaagen-Dazs Ice Cream,Haagen-Dazs,Part one:IntroductionPart two:AdvertisementPart three:public welfare,Haagen-dazs,Haagen-Dazs
5、 has stayed true to this timeless tradition of the frozen-dessert makers craft.,The idea for Haagen-Dazs dates back to the early 1920s.,Haagen-Dazs was named in 1961 by Rueben Mattus in New York.He was from Poland,A Love Story by Mattus and his sweetheart is the history of the Haagen-Dazs ice cream
6、company.,They struggled of many years and tears to create such special product that would go on to make them wealthy，and their ice cream has become an American legend,Reuben Mattuss idea is to create the finest ice cream in the world.,He insisted on using only the finest,purest ingredients,Today Haa
7、gen-Dazs offers a full range of products from ice cream to sorbet,frozen yogurt and frozen snacks in more than 65 different flavors.,Haagen-Dazs products are available around the globe for ice cream lovers to enjoy.,Haagen-Dazs is expensive than regular ice cream 5-10 times in the price,On prices,Ha
8、agen-Dazs,there is no advantage at all.,However,it adopted a unique marketing strategy,and quickly occupied the market,a top ice cream brand.,Compared to other ice cream food,Haagen Dazs consumer groups to be much smaller.,香草冰淇淋(VANILLA)78 巧克力冰淇淋(CHOCOLATE)98咖啡冰淇淋(COFFEE)108蓝姆葡萄冰淇淋(RUMRAISIN)88草莓冰淇淋
9、(STRAWBERRY)78橘子香草冰淇淋(ORANGEVANILLA)88意大利咖啡冰淇淋(CAPPUCCINO)228酒酿黑樱桃冰淇淋(BRANDIEDBLACKCHERRY)378,奶油胡桃冰淇淋(BUTTERPECAN)88瑞士巧克力冰淇淋(VANILLACHIP)78咖啡摩卡脆片冰淇淋(MOCHACHIP)98夏威夷果仁冰淇淋(MACADAMIANUT)78巧酥冰淇淋(COOKIES&CREAM)87芒果冰淇淋(MANGO)88抹茶冰淇淋(GREENTEA)98焦糖冰淇淋(DULCEDELECHE)89巧克力花生酱冰淇淋(DEEPCHOC.PEANUTBUTTER)108,Ice c
10、ream,It is understood that the Haagen Dazs almost do television advertising,the majority of ads are highly visual impact of the print ads,in particular some of the media release,lock those pyramid金字塔 tip consumers.,Advertisement,If you love her,take her to Haagen-Dazs.Haagen-Dazss ice cream is made with the worlds finest natural ingredients:Madagascar vanilla,Brazilian coffee,Hawaiian nuts,Oregon strawberries,Belgium chocolate,Swiss almonds.and they come out with one fine flavor after another.,The end Thanks!,
