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1、Higher Vocational English,Unit 6:Shopping,Background References,Shopping Mall,1.Shopping Mall A shopping mall,or shopping plaza is one or more buildings forming a complex of shops representing merchandisers,with interconnecting walkways enabling visitors to easily walk from unit to unit,along with a
2、 parking area a modern,indoor version of the traditional marketplace.The mall is a collection of independent retail stores,services,and a parking area,which is conceived,constructed,and maintained by a separate management firm as a unit.They may also contain restaurants,banks,theaters,professional o
3、ffices,service stations,etc.,Background References,Shopping Mall,The first shopping mall was the Country Club Plaza,founded by the J.C.Nichols Company and opened near Kansas City,Mo.,in 1922.The first enclosed mall called Southdale opened in Edina,Minnesota(near Minneapolis)in 1956.In the 1980s,gian
4、t megamalls were developed.The West Edmonton Mall in Alberta,Canada,opened in 1981 with more than 800 stores and a hotel,amusement park,miniature-golf course,church,“water park”for sunbathing and surfing,a zoo and a 438-foot-long lake.,Background References,Credit Card,Credit is a method of selling
5、goods or services without the buyer having cash in hand.A credit card is only an automatic way of offering credit to a consumer.Today,every credit card carries an identifying number that speeds shopping transactions.Imagine what a credit purchase would be like without it,the sales person would have
6、to record your identity,billing address,and terms of repayment.,Background References,Credit Card,According to Encyclopedia Britannica,“the use of credit cards originated in the United States during the 1920s,when individual firms,such as oil companies and hotel chains,began issuing them to customer
7、s.”However,references to credit cards have been made as far back as 1890 in Europe.Early credit cards involved sales directly between the merchant offering the credit and credit card,and that merchants customer.Around 1938,companies started to accept each others cards.Today,credit cards allow you to
8、 make purchases with countless third parties.Credit cards were not always been made of plastic.There have been credit tokens made from metal coins,metal plates,and celluloid,metal,fiber,paper,and now mostly plastic cards.The inventor of the first bank issued credit card was John Biggins of the Flatb
9、ush National Bank of Brooklyn in New York.In 1946,Biggins invented the“Charge-It”program between bank customers and local merchants.Merchants could deposit sales slips into the bank and the bank billed the customer who used the card.,Practice Book(answer key),Part 1Activity 1Activity 2Activity 3,Par
10、t 2True ColorsExercise 1Exercise 2Exercise 3,Part 3Pre-ReadingText AText B,Part 4BrainstormingTipsTask,Part 5GrammarActivityAnswers,我按照本模板幻灯片页码已经编辑好链接，如果每个部分有增加的幻灯片内容，请在各部分目录下添加每一个项目要编辑超链接对应后面的指定幻灯片，右键单击选项，选择编辑超链接，选中指向的幻灯片，点确定即可,Main Contents,Part I:Speaking Activity,Activity 1:,Part I:Speaking Acti
11、vity,Activity1:Direction:Where can you buy those products in the pictures?Select the appropriate store of each product from the box below.,Part I:Speaking Activity,Activity 2:Direction:Take turns interviewing each other about your own shopping habit based on the following questions,and then report t
12、o the class:,Part I:Speaking Activity,Activity 3:Group ActivityDirection:New Year is coming.The students are planning to buy something for the class party.The following is the suggested shopping list:balloons,lanterns,fruit,drinks,candles,cake,sunflower seed,CDPlay the role as customers and shop ass
13、istant with your group members and choose one or two of the items on the shopping list to make a conversation.,Part I:Speaking Activity,experience n.经历daily adj.日常的expensive adj.贵的,online adv.在线amazing adj.令人惊异的browse v.浏览,website n.网站credit n.信用establish v.建立account n.账户,New Words&Expressions,A:Loo
14、k at my new dress,do you like it?B:Wow,its so beautiful!How much is it?A:Its 90 Yuan.B:So expensive.Where did you buy it?A:In the shopping center.Do you want to go there with me next time?I want to show you other beautiful clothes.B:Good idea!,Part I:Speaking Activity,Conversation 1,A:Shopping onlin
15、e is a new experience to me.B:Have you bought anything online?A:Yes,look at my bag and shoes,they were all bought online.B:They are amazing.What do I need for online shopping?A:First,you need to browse the website for shopping.Then,you need a credit card number to establish an account.B:I see.Thank
16、you.,Part I:Speaking Activity,Conversation 2,mall n.购物中心apartment n.一套房间range n.一系列on sale 廉价出售discount n.折扣cart n.手推车observe v.观察average adj.平均的,Listen to the song“歌名”,Answers,New words&expressions,01,02,03,Part II:Listening Practice:warm-up,sadpeopleafraid beautifulcrazy,True Colors,Part II:Listen
17、ing Practice:warm-up,True Colors,You with the sad eyes Dont be discouraged Oh I realize Its hard to take courage In a world full of peopleYou can lose sight of it allAnd the darkness,inside you Can make you feel so small But I see your true colors Shining through I see your true colors And thats why
18、 I love you So dont be afraid to let them showYour true colors,True colors are beautifulLike a rainbow Show me a smile then,Dont be unhappy,cant remember When I last saw you laughing If this world makes you crazyAnd youve taken all you can bearYou call me up Because you know Ill be there,Direction:L
19、isten to the following five short dialogues.After each dialogue,there is a question.Both the dialogues and questions will be spoken only once.,Ex1：Dialogue,Answers,Part II:Listening Practice,Click the link,A.She doesnt live far away.B.She wont buy a car this year.C.She hasnt made up her mind.D.She d
20、oesnt like to drive.2.A.He didnt like that computer.B.He didnt find what he liked.C.The price of the computer was too high.D.That type of computer was sold out.,Direction:Listen to the following five short dialogues.After each dialogue,there is a question.Both the dialogues and questions will be spo
21、ken only once.,Ex1：Dialogue,Answers,Part II:Listening Practice,Click the link,3.A.Flowers.B.Glasses.C.A blouse.D.A dress.4.A.$25.B.$13.C.$30 D.$26.5.A.$14.5.B.$40.50.C.$4.D.$4.5.,Direction:Listen to the 2 conversations twice.After each conversation,there are questions.Both the conversations and ques
22、tions will be spoken two times.,Ex2：Conversation,Answers,Part II:Listening Practice,Click the link,Conversation 1 A.Sofas.B.Tables.C.Beds.D.Bookshelves.2.A.10.B.20.C.30.D.40.Conversation 23.A.He works there.B.He wants to buy a gift for his daughters birthday.C.He wants to meet his friends there.D.He
23、 likes the goods in the store.,Direction:Listen to the 2 conversations twice.After each conversation,there are questions.Both the conversations and questions will be spoken two times.,Ex2：Conversation,Answers,Part II:Listening Practice,Click the link,4.A.A blue hat.B.A blue scarf.C.A black scarf.D.A
24、 black hat.5.A.She thinks the black hat is good.B.She advises the man to buy a schoolbag for his daughter.C.She advises the man to buy something much more expensive.D.She advises the man to buy the blue scarf for his daughter.,Part II:Listening Practice,Directions:You will hear a recorded passage.Af
25、ter that you will hear five questions.Both the passage and questions will be read two times.,1.In almost all supermarkets there are shopping _ with a special space to put the baby.2.When a woman shopper had her arms full of goods,she _.3.With the baby sitting comfortably in the cart,the mother would
26、 _.4.The average American housewife goes to the supermarket _.5.Visiting the supermarket is the housewifes chance to _ home for a while.,Exercise 3：Passage,Answers,Click the link,carts,stopped buying,often buy more,twice a week,get away,Part II:Listening Practice,In almost all supermarkets there are
27、 shopping carts with a special place to put the baby.In the early days,before there were carts,it was noticed that as soon as a woman shopper had her arms full of goods,she stopped buying.Thus carts were introduced.Later a space for the baby was provided in the cart because it was observed that with
28、 the baby sitting comfortably in the cart the mother felt less need to hurry through the store and consequently would often buy more.The average American housewife goes to the supermarket twice a week.On the average she spends one or two hours there each week.Women dont go to the supermarket just to
29、 buy food.Visiting the supermarket is the housewifes chance to get away from home for a while.In the supermarket she feels that she is part of the outside world.She gets to know all the new products.Frequently she meets a number of her friends in the supermarket.,Ex.3 Transcript,Part III:Reading Com
30、prehension,Pre-reading Activity:Free Discussion:1.Do you know some forms of payment?_ _ _2.Which way is your favorite in daily life when shopping?Why?,Text A:Buy Nothing Day,The singer Elton John took legal action against his managers,accusing them of not looking after his money properly.During the
31、court case,the lawyers asked for a detailed breakdown of the money he spent over the past year.It turned out that he had spent 289,000 on flowers.For many,this is just another example of rock star extravagance.Why become a world famous star if you cannot spend thousands on flowers or anything else t
32、hat appeals？But others take a more critical view of this kind of spending.Our consumer culture is out of control.Once,we shopped to buy what we needed.Now we shop for other reasons:to impress each other,to fill a void,to kill time.Thats the message from a group of activists behind“Buy Nothing Day”.F
33、irst held in Canada in 1992,“Buy Nothing Day”is celebrated on the last Friday in November and has spread to major cities across the world.On November 25,2000,campaigners in North America hit the streets,handing out leaflets suggesting alternatives to shopping,and putting up posters with the message:
34、“Warning-all they want is your money.”Behind these activities is a conviction that consumerism has commercialized society.Advertisements follow people everywhere.Sponsors bring every musical or sporting event to the fans.Public spaces and surfaces are covered by logos.Everywhere people go,a voice in
35、 their ears says:“Buy me.”,Text A:Buy Nothing Day,This is having a disturbing effect.Around 700,000 people in Britain and up to 15,000,000 people in the US are compulsive shoppers,it is claimed.These shopaholics have low self-esteem and respond to the promises of glamour,wealth and popularity made b
36、y famous brands.They need to shop to feel fulfilled.Eventually they become addicted.Critics of“Buy Nothing Day”say it is not a good cause.For millions of people across the world,every day is buy nothing day.Why not go to Africa and organize a“Buy Something Day”?Supporters argue that people in rich c
37、ountries will do more to tackle world poverty when they change their own attitude to money and consumption.On the streets,the“Buy Nothing Day”activists generally get a friendly reception.People listen as they make their point.They nod their heads in agreement.Then they go ahead and shop.It takes mor
38、e than an idealistic young person to stop the commercial tide.With so much of the global economy dependent on consumers,it can be argued that shopping is even a kind of duty.But the“Buy Nothing Day”message is still worth hearing.Be an individual,it says.Be independent of commercial pressure.These ar
39、e great qualities to have.Where can I buy them?,We are at a critical time in history.,He is my legal adviser.,He celebrated his birthday with a party.,Text A：Language Points,Part III:Reading Comprehension,We returned by the alternative road.,She accused the official of corruption.,Shes looking for a
40、 job but hasnt found her ideal job yet.,You will become addicted to cigarettes.,Text A：Language Points,Part III:Reading Comprehension,Dont be so extravagant,spend your money more carefully.,Part III:Reading Comprehension,1.Elton John took legal action against his managers because they _.,TEXT A，Exer
41、cise 1Answers,2.Now we shop for what reasons:_.,3.“Buy Nothing Day”is first held in _.,4.What is the manifestation that consumerism has commercialized society?,A.didnt look after his money properly,D.All the above,B.Canada,D.All the above.,5.Who can do more to tackle world poverty?,D.People in rich
42、countries.,Part III:Reading Comprehension,TEXT A，Exercise 2Answers,1.Weve bought champagne to _ Janes promotion.2.These children become _ to computer games.3.Pat is always very _ of her sons appearance.4.I had no _ but to report him to the police.5.He _of murder.,celebrate,addicted,critical,alternat
43、ive,Was accused of,Part III:Reading Comprehension,TEXT A，Exercise 2Answers,6.Each _ leaf on the tree is different.7.Robert aimed to be _ of his parents by the time he was twenty.8.George failed to see the _ value of his discovery.9.What _ of shampoo do you use?10.Family _ can lead to behavioral prob
44、lems in children.,individual,independent,commercial,brand,breakdown,Part III:Reading Comprehension,1.()商业法规()社会使用价值,3.()商业活动()生产成本法规,2.()市场分析()实付工资率,4.()风险管理()最不发达国家,5.()申报价格()教练北美自由贸易协定,TEXT AExercise 3Answers,b,c,g,h,a,e,l,n,f,j,1.网上购物对我来说是一种新的体验。,Shopping online is a new experience to me.,2.这款品牌的
45、手机很受年轻人的欢迎。,3.我终于说服爸爸给我买了一台笔记本.,4.购买冰箱者可以享受免费送货.,5.我不知道电脑是怎样运行的。,粘贴答案要求一致,Part III:Reading Comprehension,This brand of mobile phone is quite popular among youngsters.,At last I managed to persuade my father to buy me a laptop computer.,Purchasers of refrigerators enjoy free delivery.,I have no idea
46、how the computer works.,Part III:Reading Comprehension,Many people have never tried buying groceries online and arent sure how the process works.Buying groceries online provides convenience because you can shop 24 hours a day,seven days a week.Plus,your groceries are delivered to your door.If you wo
47、uld like to purchase groceries online,here are some ideas on how to make this weekly chore easier.,TEXT A，Exercise 5,很多人从未尝试过网上购物，因此不清楚这个过程是怎样发生的。网上购物最大的方便在于你每天24小时，每周7天可以购物。另外，你采购的商品可以送货上门。如果你愿意采取这种方式购物的话，这里有一些办法可以帮你更轻松地完成这项每周都得做的琐事。,TEXT B,Text B:Go Shopping Online,即使是最狂热的购物者有时候也会不如意：你不能找到你想要的东西，拥
48、挤的人群里每一秒钟都会有人撞上你，并且你的腿部从屁股到脚趾都会痛。像这样的时候，在因特网上购物这种更便利的购物方式似乎是更好的选择。然而，跟在现实世界中的购物者一样，网上购物者也需要当心一些陷阱以便享受电子商业带来的好处。对大多数人来说，主要要注意的是在交易的另一端的那个人的不可见性。那些只带着信用卡和积极的想像力行走在网络市场的人需要遵循以下准则。在因特网上购物时的黄金规则就是要清楚你是在和谁做生意。第一步就是要确保该公司合法，并且有明确陈述的商品和安全政策，这一点应该很容易地在网页上找到。购买者也应该注意商品条款和状况，比如说是否存在一些隐藏在运费形式里的额外收费。当然，公司能够保证个人信
49、息和信用卡号码的安全也非常重要。否则，你可能以付出比你买的东西更多的代价而结束。,Part III:Reading Comprehension,TEXT B,Text B:Go Shopping Online,不是所有的网上购物都在虚拟商店中进行的。网上拍卖跟常规拍卖差不多，尽管它有着更长的时间限制。销售条款信息张贴在拍卖网页上，任何人都能够在规定的时间内竞价。卖方会通过电子邮件来通知成功的竞价者。然后就是付款和运送，这些都按事先安排好的方法进行。有两种拍卖网：公司对个人和个人对个人。在前者中，网站拥有待售的货物并且接受对它们的付款，但是个人对个人的拍卖网只提供一种方式即销售者可以直接把他们的
50、货物卖给顾客。至于其他形式的网上购物，信用卡通常是最安全和最方便的支付方式，但是在个人对个人的交易中，销售者可能不愿意接受它们，坚持在送货之前用支票或现金支付。在这种情况下，一些网站建议采取第三方代管账户服务。第三方将独立地完成交易，并收取该物品价格大约百分之五的费用。只要有恰当的谨慎，任何东西都能在网上购买。网上购物会是除了在商家间奔波之外另一项令人满意的选择。所以，坐回去，登陆，要锻炼身体，还是去健身房吧。,Part III:Reading Comprehension,TEXT B,Exercise,1.On-line shoppers neednt to be aware of the
