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1、1,4.0 Retail Centres,Enclosed Destination,2,Capital Shopping CentreIstanbul,Beijing,4.1 Case Profiling&Benchmarking,Enclosed Destination Retail Centres,Mall of the EmiratesDubai,Dubai Festival CityDubai,Yorkdale CentreToronto,BluewaterLondon,Sunway CityKuala Lumpur,Mall at MillenniaToronto,XanaduMad
2、rid,Diamond City TerraceOsaka,ArkadiaWarsaw,3,4.1 Case Profiling&Benchmarking,Enclosed Destination Retail Centres,4,Project Format:Shopping,Leisure and Entertainment ResortFloor Area:223,048 m2 Year Opened:2005Anchor Functions:Harvey Nichols(12,723 m2 retail),Ski Dubai,Magic Planet(Amusement Park)Ci
3、nestar,Kempinski Hotel,1,Mall of the Emirates Dubai,UAE,5,Mall of the Emirates Dubai,UAE,ContextIn the heart of Southern Dubais residential expansion and population growth,shuttle service from most hotels,major tourist attraction.Performance Attributes Cinestar a 14 cinema complex and Kempinski Mall
4、 of the Emirates,the 400-room 5-star hotel attached to the mall.Over70 restaurants and coffee shops with everything from fast food to themed restaurants and exclusive dining alternatives.From the young to the young-at-heart,Mall of the Emirates will bring the entire family together in play and enjoy
5、ment.Architectural styles include classical Greek revival,international modern,Italian Mediterranean,and Moorish and Arabic influences.Implications for BCCThe malls unique portfolio of leisure attractions has reshaped the retail experience in the Middle East.It exemplifies the potential of how creat
6、ive and unique leisure attractions influence the success of a mall.,6,Project Format:Lifestyle ResortFloor Area:195,200 m2Year Opened:2007Anchor Functions:Marks and Spencer,Skywalk Entertainment,Bowling City,Cinema,Dubai Festival City Dubai,UAE,2,7,Dubai Festival City Dubai,UAE,ContextThis is a 1,60
7、0 acre city-within-a-city being built on the banks of Dubai Creek,south of Deira in the north east sector of the city.Performance Attributes&Elements of SuccessFestival Citys hospitality offering includes some of the worlds leading hotels.Anchors include Marks&Spencer,Toys R Us,Paris Gallery,Nike,Sk
8、ywalk Entertainment level,Water side dining,Canal Walk,Festival Marina.Festival Power Centre is introducing“big box”retailers to UAE including Ikea,Ace Hardware and Hyperpanda Hypermarket.In light of Dubais rapid growth,Dubai Festival City is bringing focus back to the heart of the city in a celebra
9、tion of life for people of all ages to enjoy.Purpose-built areas ranging from the waterfront promenades to the spectacular Festival Square will play host to international entertainers as well as local talent.The Festival of Art is a one month event featuring art,theatre,dance and music.Annual Dubai
10、International Boat Show.Implications for BCCBy designing a spaces to fulfill a multiplicity of purposes,it ensures the potential for round the clock activity.By hosting live performances in versatile common spaces visitors are entertained and enticed to stay.,8,Project Format:Enclosed Shopping Centr
11、eFloor Area:150,000 m2 Retail 12,500 m2 Leisure Year Opened:1999Anchor Functions:House of Fraser,John Lewis,Marks&Spencer,Ice Arena,Showcase Cinemas.,Bluewater London,England,3,9,Bluewater London,England,Performance Attributes27 Million Annual Attendance.99%leased on opening day.Project Attributes&E
12、lements of Success2000 ICSC European Shopping Centre Award.9 million residents within 1 hour drive.International and Domestic Passenger Station(Channel Tunnel Trains).Emphasis on both national and international independent niche retailers creates a unique identity for Bluewater.Three retail precinct
13、s with individual target markets were created.It is easier for a shopper to identify with a single precinct rather than an entire mall.Dedicated leisure zone reflected the aspirations of the target market of surrounding stores.A triangular design was used in order to be original,and also to minimize
14、 the perceived length of walk a shopper would have to make to visit the entire centre.Implications for BCCRetail precincts organize the centre into districts,therefore psychologically shrinking the expanse of a mega mall.Leisure zones enhance retail performance during non-peak times.,10,Project Form
15、at:Enclosed Shopping CentreFloor Area:130,000 m2 Retail Year Opened:2002Anchor Functions:Bloomingdales,Macys,Neiman Marcus.,Mall at Millenia Orlando,Florida,4,11,Performance Attributes94%occupancy.Project Attributes&Elements of Success2004 ICSC Design Award.The centre attracts a large tourist compon
16、ent due to proximity to Universal Studios and Disney World.The project was a joint partnership between the Forbes Company and Taubman Centres,the companies abandoned plans to build competing centres and planned this together.Tenant mix contains a range of first-time retailers and restaurants.Include
17、s many stores that are new to the Orlando market.Design features include 12 curved LED screens in the central plaza for multi-media events and advertising.The central public space does not have adjacent anchor stores,the focus is to be on gathering rather than the anchor use.Implications for BCCDesi
18、gn of a large programmable public space with multi-media capabilities public gathering space increases dwell times.,Mall at Millenia Orlando,Florida,12,Project Format:Themed CentreFloor Area:232,300 m2 RetailYear Opened:Opened 1997(2007 completion of latest expansion)Anchor Functions:Parkson Grand(D
19、ept.Store),Pyramid Ice(Skating Rink),Pyramid Mega Lanes Bowling,Cinema.,Sunway City Kuala Lumpur,Malaysia,5,13,Performance Attributes18 Million Annual Attendance(expected to grow to 30 million after expansion).Project Attributes&Elements of SuccessSunway Pyramid is part of the award winning Sunway L
20、agoon Resort complex.2000 Best Shopping Centre Award FIABCI.Tenants include major retailers from all over the world.The 48 lane Pyramid Mega Lanes bowling alley was a host venue during the 1998 Commonwealth Games.The Pyramid Ice skating rink has been host to Skate Asia(2000,2004,2005).There is curre
21、ntly an expansion underway to include 140,000 m2 of retail space.Four precincts known as Fashion Central,Oasis Boulevard,Asian Avenue and Marrakesh would be introduced once the construction is completed at the end of 2007.Implications for BCCZones or precincts can be an effective way to layout the r
22、etail offering.This creates a unique experience and by breaking up a very large retail space shoppers can develop a personal connection to a certain zone.Precincts can shrink the size of the mall in the minds of the shopper.,Sunway City Kuala Lumpur,Malaysia,14,Project Format:Enclosed Shopping Centr
23、eFloor Area:150,000 m2 RetailYear Opened:1964;Latest expansion 2005.Anchor Functions:The Bay,Sears,Famous Players Cinema,Holt Renfrew,H&M.,Yorkdale Toronto,Canada,6,15,Performance AttributesSales performance:$9,700 per m2.Rents:$1,000 to$1,600 per m2.Project Attributes&Elements of SuccessShop facade
24、s designed to look like flagship stores on a downtown fashion main street.Glass roof allows natural light into the centre and reinforces the feel of the high-street shopping experience.Generates the highest sales performance of any mall in Canada.2006 ICSC design awards entry.Since 2001 Yorkdale has
25、 been committed to greening of the centre.Numerous efforts have been made to reduce waste,emissions and energy cost.Implications for BCCIf an outdoor option cannot be achieved,designing interior features to resemble a high-end shopping street could create destination appeal.Building energy saving an
26、d green design features save operating costs and present the project as an international example to follow.,Yorkdale Toronto,Canada,16,Project Format:Super Regional Enclosed MallFloor Area:130,000 m2 RetailYear Opened:2003Anchor Functions:El Corte Ingles(Dept.Store)HiperCor(Hypermarket),Parque Nieve
27、s(Snowdome),Xanadu Madrid,Spain,7,17,Xanadu Madrid,Spain,Performance Attributes18.5 Million Annual AttendanceProject Attributes&Elements of Success2004 ICSC Design&Development Awards Certificate of Merit.Joint development between The Mills Corporation,in partnership with Parcelatoria Gonzalo Chacn S
28、.A.The SnowDome complex is an indoor,winters sports palace offering year round snow capabilities for the entire family.Other entertainment elements include a bowling alley,mini theme park,indoor go-kart track,a childrens park,and cinema complex.The Mills introduced many US tenants to the Spanish mar
29、ket.Implications for BCCLarge scale entertainment anchors like SnowDome attract crowds who then stay for the food&beverage and retail options.,18,Project Format:Enclosed Shopping CentreFloor Area:24,800 m2 Retail GLA;65,000 m2 Total Floor Area.Year Opened:1993;Latest expansion 2004Anchor Functions:B
30、oyner(dept.store),Spectrum 14 Theatres,Migros(supermarket),Marks&Spencer(dept.store),Capital Shopping Centre Istanbul,Turkey,8,19,Performance AttributesSales performance:$6,500 to 7,000 per m2.Base Rents:$600 to$1,075 per m2.9.8 Million Annual Attendance.Project Attributes&Elements of Success2006 IS
31、SC Design Awards entry.Recent renovations to the centre both inside and out have made it competitive with nearby newly constructed centres.Improvements include natural lighting and large open spaces.New logos and aggressive marketing schemes have changed the perception of the centre since the renova
32、tions have taken place.Renovations also included LEED certification.Implications for BCCAn enclosed mall does not need to give patrons a feeling of enclosure.Natural lighting and open space within the centre are important features to focus on.Comfortable gathering places within the centre increase d
33、well times.,Capital Shopping Centre Istanbul,Turkey,20,Project Format:Enclosed Retail and Entertainment Centre.Floor Area:39,000 m2 Year Opened:2004Anchor Functions:Cinema City 15 screens,Carrefour Hypermarket,Leroy Merlin,Arkadia Warsaw,Poland,9,21,Arkadia Warsaw,Poland,ContextLocated in the capita
34、l city of Poland.Performance Attributes&Elements of Success45,000 to 70,000 visitors per dayEuropean Shopping Centre Award-a prize awarded to the best European shopping centresSolal Marketing Award-a prize awarded in the“Grand Opening,Expansion&Renovation category.The awarded campaign involved adver
35、tising,marketing and public relations efforts Maxi Merit Award-a prize awarded in the“Advertising”category”“Construction&Investment Journal Awards 2004 for Poland“-for the Best Shopping Centre Design in Poland“CEE Real Estate Awards For 2004”-for the“Outstanding Project of 2004”and the“Commercial Fa
36、cility of 2004”“Warsaw without Barriers”-for the“Facility Completed after January 1,2003”Warsaw Insider Magazine-First Place in the“Best Shopping Mall”category at the“Best of Warsaw”contestEFFIE 2005-awarded in the category“Effective Use of Outdoor Advertising”and in the“Launch”category.Implications
37、 for BCCNumerous awards and accolades pay tribute to the local sensitivity with which the design was implemented as well as the malls success in a relatively young and growing modern retail market.,22,Project Format:Enclosed Retail and Entertainment Centre.Floor Area:102,000 m2(60,000 m2 GLA)Year Op
38、ened:2002Anchor Functions:Toyo Plex 10 screen cinema,Jusco,Toys R Us and Sports Authority,Diamond City Terrace Osaka,Japan,10,23,ContextOne of Fourteen Diamond City centres located throughout Japan,Diamond City Terrace is locate d in Itami-shi,Hyogo-ken(Osaka),JapanPerformance Attributes&Elements of
39、 SuccessThe site is an integral part of the neighboring dense urban fabric and is surrounded by a canal and a river.There are over 2,615 parking spaces available(4.4 spaces per 100 sq m).Directly adjacent to the center,the Japan Rail station is an integral component of the design,contributing to an
40、urban plaza and multiple entry points that enliven the environment at every level.The overall design,which incorporates a variety of architectural forms and sustainable materials,creates a“Garden Island”theme,complete with elements of sky,water and land.Implications for BCCThe use of water features
41、and green design principles make for a very pleasant and engaging mall design.,Diamond City Terrace Osaka,Japan,24,4.0 Retail Centres,Enclosed Destination,Key Findings,25,Unique Yet Locally Inspired DesignTraditional enclosed centres use unique design to attract visitors.However,many successfully de
42、signed enclosed malls play with architectural spins on local imagery and design rather than simply transport a foreign stand-alone style.For example,in creating award winning internationally flared designs,Xanadu used elements of Spanish Regionalism,Bluewater used symbols of Oast House Culture and M
43、all of the Emirates tied together a blend of international styles with an Arabian motif.Interactive Entertainment CentresEntertainment centres are key attractions at most enclosed destination retail centres.They increase dwell times,induce cross demand,and attract all ages.Increasingly,enclosed mall
44、s are including socially active entertainment elements like bumper cars,bowling or ice skating to complement more passive activities like cinema.Interactive entertainment attractions,like the skating rink at Sunway City aid to turn the shopping centre into social gathering place.,4.2 Key Findings,Ke
45、y Findings at Enclosed Destination Retail Centres,26,Green DesignGreen Design is not only attractive and increasingly popular,but it can help a shopping centres bottom line.By allowing for natural light,recycling gray water and using vegetation,visitors are made to feel welcome and mall operators ar
46、e pleased with reduced costs as in Yorkdale in Toronto and Diamond City Terrace in Osaka.High StreetThe high street or grand promenade is a prevalent design feature in many enclosed shopping centres.Mall of the Emirates and Yorkdale have used high streets to entice both visitors and noteworthy inter
47、national retailers by giving them large faades for branding options.Media CentreCreating a space for media to host events can act as both an attraction and free advertising.Many enclosed centres invite a variety of media events to brings excitement and life to the malls gathering spaces.,4.2 Key Fin
48、dings,Key Findings at Enclosed Destination Retail Centres,27,People Watching and Eyes on the StreetBy catering to“flaneur”,or the act of people watching and gazing,retail centres play to peoples desire to watch acts of life unfold in front of their eyes.Restaurants are often positioned as such that
49、patrons can view the main thorough fares and gathering places in malls.Dubai Festival City has designed its restaurants to view the promenade and canal,where visitors can rent small boats and go for a leisurely ride.Versatile and Comfortable Gathering SpacesGathering spaces that have multi-purpose f
50、unctions promote round the clock activity.Most enclosed retail destination centres have areas with ambient and comfortable environments for resting and pleasure.These environments often include water features.Big IdeasEnclosed retail destination centres are epitomized by Big Ideas like a ski hill in
