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1、2/1/2023,Claudio Perrone,Outstanding Presentations,Storytelling techniques for crafting,2/1/2023,How relevant are presentations to your career?,2/1/2023,In late 2007,I was leading a happy life,2/1/2023,One day,my phone rang,2/1/2023,I was offered to speak at a BIG conference,2/1/2023,On the one hand
2、,it was a fantastic opportunity,2/1/2023,On the other hand,public speakingscared me to death,2/1/2023,Year:1997Location:C.E.R.N.,2/1/2023,I trained 15 scientists for a week,2/1/2023,They skinned me alive,2/1/2023,Ill never forget that experience,2/1/2023,There was no way I was going face another pos
3、sible humiliation,2/1/2023,Besides,I could brain-damage people with PowerPoint,2/1/2023,What would you do?,2/1/2023,1,Move BeyondBullet Points,2/1/2023,In Feb 2008,I joined the revolution,2/1/2023,-Leonardo Da Vinci,Simplicity is the ultimatesophistication,“,2/1/2023,Despite my efforts,my firstdry-r
4、un was a disaster,2/1/2023,I had strong images,but lack of structure confused the audience,2/1/2023,At first,I created a“logical”outline,Main Point:Agility+Communication+Creativity lead to success 1.Supporting detail:Agility 2.Supporting detail:Communication 3.Supporting detail:Creativity Summary:Ag
5、ility+Communication+Creativity lead to success,2/1/2023,Then,I discovered BBP!,2/1/2023,Lets“script”the first 5 slides,2/1/2023,Lets see how they“play”,Action!,2/1/2023,The downturn threatens the future of many individuals and organizations,2/1/2023,You are an entrepreneur,meeting an investor for th
6、e first time,2/1/2023,Investors can be so HARD to persuade,2/1/2023,Youd love them to invest in your great idea,2/1/2023,Move beyond bullet pointsUnleash the Power of StoryTame your story to persuade,I suggest.,2/1/2023,And Cut.Well done!(youll add the cool pictures another time),2/1/2023,What if Sp
7、ielberg showed up?,But wait,2/1/2023,Dude,you are telegraphing.Your“story”has no drama.,2/1/2023,How about this?,telegraphingvs.dramatic ironyvs.dramatic tension,2/1/2023,Unleash the Power of Story,2,2/1/2023,Enter a new world,2/1/2023,People make choices based on emotions(and use data to justify th
8、em),Why Story?,2/1/2023,Whats a good story idea?,Someonewants something badlyand goes after it against great odds,character,desire,obstacles,2/1/2023,Story revolves around conflict,AntagonistNatureSocietySelf,Protagonist,vs.,2/1/2023,Story has good structure,Outer journey,2/1/2023,Often,there is a c
9、haracter inner journey,WA=CW:Weakness(psychological and moral)A:Action(and struggle to accomplish it)C:Changed Person,2/1/2023,Lets see the“highlights”of a past presentation,Action!,2/1/2023,Most IT projects fail,Will yours?,2/1/2023,Once upon a time I was a successful software developer,2/1/2023,My
10、 technical skills made me feel invincible,2/1/2023,Until one day,2/1/2023,I entered a world of deception,2/1/2023,It was Hell from day 1,2/1/2023,What would you do?,2/1/2023,I choked,2/1/2023,but then,I decided to fight back,2/1/2023,This is what I tried:,Agility,Effective Communication,DeliberateCr
11、eativity,1,2,3,2/1/2023,Agility,1,2/1/2023,but the project was still at risk,2/1/2023,Effective Communication,2,2/1/2023,Deliberate Creativity,3,2/1/2023,So,what happened to the project?,2/1/2023,Amazingly,it succeeded,2/1/2023,Lessons learned.,“,We moved from the Flintstones era to the future.,-an
12、end user,“,I was part of something.I belonged.,-a developer,2/1/2023,And Cut!,2/1/2023,Agile Tales Walk-through(1/3)Setup,Setting(+Hook),Setup(ordinary world),Character flaw(“naivety”),Inciting incident,2/1/2023,Enter special world,Complication,Dilemma,Refusal of the call,Action/Resolution,Turning p
13、oint(will he succeed?),Action/Resolution,New complication,Agile Tales Walk-through(2/3)Development,2/1/2023,Agile Tales Walk-through(3/3)Resolution,Dramatic question(restated),Climax,Aftermath,Theme,2/1/2023,How do you craft your own story?,2/1/2023,Tame Your Story,3,2/1/2023,I used to rewrite a sto
14、ry 30 times,2/1/2023,Not anymore,2/1/2023,I use a 7-steps process,2/1/2023,Step 1:Research(Create a Data Dump),2/1/2023,POV,Subject,Listeners,Action,Benefit,Step 2:Prepare,2/1/2023,Step 3:Fill and cluster content,2/1/2023,Step 4:Identify Story Ideas,2/1/2023,Features Steel NibBodyCapBlue ink.,Benefi
15、tsDoes not leakProvides physical pleasureThoughts flow on paperCan write beautiful poetry,Reversed BenefitsLeaksInflicts physical tortureThoughts dont flow on paperWrites terrible poetry,E.g.:Candidate Scenario 1A poet struggles to leave her mark on this earth.She writes terrible poetry,her thoughts
16、 dont flow on paper,all the pens she tries are physical torture for her hand.Until one day,Reverse Benefits,(what,how),(why,WIIFY),(lead-to why),2/1/2023,Step 5:Create a dramatic outline,Complication:Claudio fears public speakingDevelopment:1.Claudio moves beyond bullet points2.Claudio unleashes sto
17、ries3.Claudio tames storiesResolution:Claudio conquers fear,2/1/2023,Step 5.Dramatic outline II(saga),Major Complication:Claudio fears public speakingSemi-Major Complication:Claudio kills with PowerPointDevelopment 1,2,3Interlinked Complication:Spielberg challenges ClaudioSemi-Major Resolution:Claud
18、io moves Beyond Bullet PointsSemi-Major Complication:Spielberg challenges ClaudioDevelopment 1,2,3Interlinked Complication:Stories consume ClaudioSemi-Major Resolution:Claudio embraces storiesSemi-Major Complication:Stories consume ClaudioDevelopment 1,2,3Semi-Major Resolution:Claudio tames storiesI
19、nterlinked Complication:Claudio fears public speakingSemi-Major Complication:Claudio fears public speaking(restated)Development 1.Claudio pursues emotionDevelopment 2.Claudio welcomes obstacles(carpe diem)Development 3.Claudio finds own voiceMajor Resolution:Claudio conquers fear,2/1/2023,Final Thoughts,2/1/2023,“,-Oscar Wilde,Everyone else is already taken.,Be yourself.,2/1/2023,Thank you!,Claudio Perrone,
