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1、To be most valued by those who most value brands.,How To Use TheExternal SourcesIn Knowledge CenterPrepared by Knowledge Center28/07/2003,How External Sources Value Us,For Engagements:Save timeMore information&ideasUpdate our knowledgeCommunity can helpChallenge:Are you ready for deeper thinking?Bec
2、ause your value will never be“I can find the information but I can understand and process the information”case:chinainfobank,How External Sources Value Us,For Personal TrainingSubscribe for everyday learningCommunity for discussionKeyword search for subject focused studyChallengeDo you think it wort
3、hwhile to use your spare time to be an category expert?No one can be expert without spending more time on itcase:,To Use External Sources To Build Competitive Advantages,Its Not Easy!,To Use External Sources To Build Competitive Advantages,You have to be INSIGHTFULYou process information more effect
4、ively and efficientlyYou do not only rely on the information but also your sensecase:McKinsey Quarterly,To Use External Sources To Build Competitive Advantages,You have to be FOCUSEDChoose the subject you have interestUpdate yourself everyday by the best information and experienceStructure and revie
5、w your information oftenSummarize your knowledge and write it downcase:The Standard,To Use External Sources To Build Competitive Advantages,You have to be ACTIVEUse the best community to share experienceUse all the opportunities to share with each otherPut your opinions under pressurePromote yoursel
6、f with the HR section and have more related engagements as exercisecase:i-Advertising,How to Use Effectively,MediaNewsProfilesStatisticsTemplateTrainingOthers,Business consultingCategory knowledgeCreativeGeneralHuman resourceMacro EnvironmentMarket research,Attributes/Indices of External SourcesCate
7、goryType,case:China Demographics,How to Use Effectively,Attributes/Indices of External SourcesRefresh RateFrequently RefreshedEveryday LearningCoverageWide CoverageFocused studyEngagement searchInsightReliabilityHigh Reliability(only class 1)Can quote in your reports directlycase:Chinaeb,How to Use
8、Effectively,Attributes/Indices of External SourcesSupport Keyword Search?Never forget to use keyword search when possibleKeyword search is most useful in engagement search and focused studyEveryday training not suggest to use keyword searchCommunityCommunity can make you new friendsSometimes you rea
9、lly find knowledge but not information thereTry to ask a question if you have no other resolutionSubscribeUseful for your everyday learning and build knowledge barrier,How to Use Effectively,Attributes/Indices of External SourcesContact PersonNever forget to turn to them for help when urgent and mus
10、tYou are not using their labor(or not only),but you are using their information expertise and business understandingOften they know better what information you actually needLocationcase:ISI,Why We Do Not Suggest You To Leak The Sources To Clients,Do you have enough insight to give the information mo
11、re value?Case:Wharton&Harvard,Why We Do Not Suggest You To Leak The Sources To Clients,Can you face the clients when they have enough information as you?(for business both clients and you are not familiar with)case:creative picture gallaries,Why We Do Not Suggest You To Leak The Sources To Clients,C
12、an you face the clients when they know you can get the information and opinions within 3 days?(for the clients know the industry better than you but they are often surprised for that you have same experience.,But We Should Share Some Sources With Clients In The Future,Big clients will find the sourc
13、es sooner or laterIf we only rely on the information advantage,we can not make stable advantagesStrategic service is not You Teach The Client but is You Are Partner With The Client,Not Only External Sources Help,All databases in ogilvyAll people around youAll sections in Knowledge CenterAll books in
14、 our libraryAnd all your experience to search correctlyWhich you have to do to learn it!,Conclusion,External Sources are helpful for engagements and personal developmentBut they are not allYou,yourself,are still the power that drives!As one body,we must share the sourcesand our experienceAnd,Conclusion,MOST IMPORTANTISGOOD LUCK!,Conclusion,THANKS!,
