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1、Pressure release box,Online marketing strategy,Marketing 081 members,Lisa 200896334508,Ada 200898324103,Reba 200896324107,Betty 200896324116,Jordan 200896324132,Zoro 200896314133,1,The significance of Online marketing,4,Online marketing strategy of theory,3,Prospects analysis,6,Information collectio
2、n,2,products introduction,5,online marketing strategies,Contents,1,The significance of Online marketing,Today Online became more and more popular in young people,The Internet has brought media to a global audience.The interactive nature of Internet marketing in terms of providing instant responses a
3、nd eliciting responses are the unique qualities of the medium Internet marketing is associated with several business models,2,products introduction,The emotional vent box,if these problems are boring you,you can ask us,and we will be your most loyal listeners,if necessary,we will give you some advic
4、e to help you solve your troubles.We also have some special method to let you become relaxed and happy,3,Prospects analysis,(1)Industry analysis,(2)Competition condition analysis,(3)Target market,(1)Industry analysis,With the development of our society,people carrying various pressures.Different peo
5、ple have different works,families and pressures.They are busy doing their works,so do not have any time to communicate with their parents,wife,sons,and friends,so they become more and more lonely,because they can not to compliant,people also need a person to share their happiness and sadness.,(2)Com
6、petition condition analysis,Peiliao this industry is a rising,but still not formed a systematic scale.There are few professional servicers who can meet the need of high-quality people.And most services companies have no unified management and systematic modes of operation.There almost have no any in
7、dustry like this on the internet formally.,(3)Target market,Data show that the Internet age groups are mostly young people under 30The white-collarThe students of high school and college,4,Online marketing strategy of theory,(1)Have a Blog/Website.,(2)Online Advertising,(3)Directory Listings,(4)Part
8、icipating in Social Media,(5)Online Networking,(6)Email,.Give you a Web address where people can find you and a convenient way of referring to you,.Have an official website or a blog or a combination of both.,(1)Have a Blog/Website.,(2)Online Advertising,.Traditional online advertising,.Takes relati
9、vely little time and can be a very effective marketing online strategy.CPC stands for Cost-Per-Click advertising.CPM stands for Cost Per Thousand Impressions.,Content 03,Adding your business to appropriate directory listings is another way of marketing online that takes little time and is relatively
10、 inexpensive.,(3)Directory Listings,Joining the conversation on Twitter,Facebook,and forums,posting on Flicker and YouTube,commenting on other peoples blogs,are all opportunities for marketing online.,(4)Participating in Social Media,(5)Online Networking,.Linkedln deserves special mention in any dis
11、cussion of online networking.Its a powerful tool for marketing online,giving you the opportunity to connect with potential customers,partners and colleagues.Like social media,online networking requires taking a subtle approach to marketing online,Content 03,.For one thing,once youve developed an ema
12、il list,.You are,in effect,preaching to the converted,sending your marketing message directly to people who have already indicated some interest in your products or services.,(6)Email,(3)Communicate,(4)Cumulate for promotion,(5)Build public relationship,5,online marketing strategies,(1)advertise,(2)
13、Register in the Search engine,Holding excellent website address and propagating it is very important,it can attracting more visitors to propagating our company and enterprising our service products.,According to a survey netizens looking for a new site is primarily through search engines to realize,
14、therefore registered in a famous search engine is necessary,1,2,advertise,Register in the Search engine,In the company and school prescribe some lectures,let people know the importance of comunication and expressing emotions.,Cumulate applicants on the web is much easier and much simple than traditi
15、onal marketing.,One-to-one communication is using the Internet technology analysis each consumers behavior,features and require what kind of services.,5,4,3,Communicate,Cumulate for promotion,Build public relationship,6,Information collection,Let the customer fill in this companys opinion,mail to the company mailbox.Through the customers opinion,we can to improve the companys services,and can be very good mastery of customers demand and psychological dynamic.,Thank You!,
