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1、Disneyland in China,Company Introduction,Disneyland Park is a theme park located in Anaheim,California,owned and operated by the Walt Disney Parks and Resorts division of The Walt Disney Company.Known as Disneyland when it opened on July 18,1955,and still colloquially known by that name,it is the on
2、ly theme park to be designed and built under the direct supervision of Walt Disney.In 1998,the theme park was re-branded Disneyland Park to distinguish it from the larger Disneyland Resort complex.,Group 6,Group Member:,Disneyland in Different Places,Disney California Adventure ParkTokyo Disneyland,
3、Disneyland in Different Places,Hong Kong DisneylandOrlando Disneyland,Disneyland in Shanghai,Disneyland in Shanghai,Strengths:The advantages of residents and geographyThe advantages in brand Advanced manage concept Make the Wonder Land locationlization Advantage in location,Disneyland in Shanghai,We
4、akness:Culture differences Threats on facilities The degree of culture mixture Brand awareness in China,Disneyland in Shanghai,Opportunities:Attract more tourists Mixture of other countries Multiple operation pattern,Threats:With the entry of the anime,Disney faces more competitors in this big marke
5、t.Lack of the culture background,Chinese citizens couldnt have a better understanding of the Disney culture.They just focus on the superficial beauty and designs.Thus many parents argue that Disney fails to convey the education significance to children compared to Chinese local theme parks.Failing to attract customers,all money and other investment will be in vain.,THANK YOU,
