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1、7,Valueproposition,1929,DIXI 3/15PS,MD,Swatch,130,30,000,19,1,Profiler,/,/,/,1,StimulationSolidarity,Price,Solutions,QualityProvenServiceProtechPersonal Efficiency,CustomizedClanningCarefreeVitalityClassic,New&CoolThrill&FunPassionAspirationTranquil,PurismNatureFairSmart ShoppingTotal Cost,113+-,ER,
2、emotionalrational,Value Statements,35,needs,Anti-needs,Pro-,AVP,Actual Value Proposition,2,18,25,23,14,19,/2030,2939,/,4,440/35/5,5MeliMarket DriverMeli,2001,29,Meli,50%,10,19,30%,Meli,6LianMeli,Lian,/,Meli6MeliMeliMeli,7,Meli,Meli,Meli,MeliMeli,7,8 MeliMeli/Meli,9,Meli,MeliValue Proposition,Meli,TVP8,TargetMeli,Meli,Meli,Meli,2,PVPProjected Value PropositionMeilMeli,2 MeliMeliMeliMeliMeliMeliMeliMeli80,9,Meli,021-,021-,
