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1、The Supply Chain Management Analysis,2003 Andersen Consulting,1,The Strategic Alignment Model,InformationEnablers&Drivers,The Market,Strategic Response,Cultural Capability,Leadership,LeadershipStyle,Vision,OrganizationOptions,ChangeManagement,ChannelStrategy,Supply ChainConfiguration,Operations&Dist
2、ribution,Creating CustomerValue,IntegratingSupply with Demand,Executionof Strategy,Formulationof Strategy,Rules of the Game,Playingthe Game,InternalCapabilities,Shaping&Creating,“Strategic Supply Chain Alignment”,edited by John Gattorna,2003 Andersen Consulting,2,The most successful supply chains wi
3、ll be those that follow the path to synchronization.,From.,To,Do it yourselfHoard informationFocus on what needs to get done,CollaborateShare informationFocus on where to create value,There are four steps on the path to synchronization.,Evolution of Successful Supply Chains,2003 Andersen Consulting,
4、3,SupplyChainStrategy,BusinessStrategy,Alignment,Integrate,Collaborate,Synchronize,Align,First,align your companys supply chain and business strategies.,Alignment is achieved when there is consistency between a companys business strategy and supply chain strategy.,Enables(new view),Drives(old view),
5、2003 Andersen Consulting,4,Integration is the coordination of supply chain activities within the business.,Then,coordinate supply chain activities within your enterprise.,Integrate,Collaborate,Synchronize,Align,Customers,Supplier,Manufacturer,ContractManufacturer,Wholesaler or Distributor,Retaileror
6、Dealer,Consumer,Channel,2003 Andersen Consulting,5,Collaboration is the coordination of supply chain activities between businesses.,Next,collaborate with supply chain partners to gain efficiencies between businesses.,Integrate,Collaborate,Synchronize,Align,Customers,Supplier,Manufacturer,Contract Ma
7、nufacturer,Wholesaler or Distributor,RetailerorDealer,Consumer,Channel,2003 Andersen Consulting,6,Synchronization is the planning and execution of supply chain activities across the supply chain.,Finally,synchronize activities across your entire supply chain in order to compete against other supply
8、chains.,Integrate,Collaborate,Synchronize,Align,Customers,Supplier,Manufacturer,Contract Manufacturer,Wholesaler or Distributor,RetailerorDealer,Consumer,Channel,2003 Andersen Consulting,7,Real-time demand forecasts and responsive fulfillment create value in synchronized supply chains.,Manufacturer,
9、Wholesaler or Distributor,RetailerorDealer,Consumer,Supplier,Contract Manufacturer,2003 Andersen Consulting,8,Supply Chain Synchronization Activities,2003 Andersen Consulting,9,Winning with Supply Chain Synchronization,Leading companies recognize the value of synchronization,“Most important,the dire
10、ct model has allowed us to leverage our relationships with both suppliers and customers to such an extent that I believe its fair to think of our companies as being virtually integrated.”Michael Dell,Harvard Business Review Interview,April 1998,“Customers are seeking what they consider a strategic p
11、artner to deliver end-to-end networking solutions to reduce costs,integration efforts,and business risk.Cisco and its partners are successfully capitalizing on this trend.”Technology Business Review,Third Quarter 1998,“We have demonstrated with our partners that we can knock down the traditional walls between the retailer and manufacturer,the walls between companies,walls between functions,departments and even international borders.Joe Masse,Vice-President,Warner Lambert,CDDN Interview,October 1998,“By optimizing the supply chain,we all win.”Intel Customer,CIO Magazine,August 1998,
