商业案例分析.ppt

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1、,Consulting Association of PKU,杨全 蔡俊 陈明,Consulting Association of PKU,Leaderless Group Discussion,Consulting Association of PKU,Case Interview Skills,Third,General introduction of leaderless group discussion,Process of leaderless group discussion,Roles in a leaderless group discussions,Consulting As

2、sociation of PKU,Case Interview Skills,Third,General introduction of leaderless group discussion,There are usually 5 to 7 people in a leaderless group discussion.The discussion usually lasts for 20 to 40 minutes.2 to 4 people will survive this round of interview in most cases.,Consulting Association

3、 of PKU,Case Interview Skills,Third,Process of leaderless group discussion,Brief self-introduction of each participantProblem presentedBrain stormingForming a general structureDiscuss in the structure formedConclusionPresentation,Consulting Association of PKU,Case Interview Skills,Third,Roles in a l

4、eaderless group discussions,Invisible leaderCoordinatorTimerBook keeperPresenter,Consulting Association of PKU,Case Interview,Third,Please read the case and make your choice.Time:5 minutes,Consulting Association of PKU,Case Interview,Third,Please discuss in groups.Time:25 minutes,Consulting Associat

5、ion of PKU,Case Interview,Third,Please make a conclusion and present your groups viewTime:3 minutes each group,Consulting Association of PKU,Case Interview,Third,Comments,Consulting Association of PKU,How to succeed in case interview,Third,Using frameworks,Step-by-step illustration,Types of cases,Co

6、mmon case situations,Consulting Association of PKU,Using Frameworks,Third,Structured analysis,Porters 5 forcesBenefit drivers and cost drivers4CsProfitability(revenue-cost)Value chain analysis4 PsThe big pictureMarket segmentation and SPSGNPV.,Consulting Association of PKU,Step-by-step illustration,

7、Third,A successful case interview consists of five basic steps:1)Case presentation and clarifying questions;2)Framework development,issue prioritization,and hypothesis formation;3)Articulation;4)Analysis:ask questions,gather information,and test hypotheses;and,5)Summary and recommendation.,Consultin

8、g Association of PKU,Types of cases,Third,1)Industry analysis2)Profit improvement3)Capacity expansion4)Market entry5)Acquisition6)Investment7)Market sizing,Consulting Association of PKU,Common case situations,Third,Getting stuckPublic mathEstimate questions,The End,The End,Consulting Association of PKU,

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