《奥美北京奥美058.ppt》由会员分享，可在线阅读，更多相关《奥美北京奥美058.ppt（59页珍藏版）》请在三一办公上搜索。
1、&,奥 美,奥美传播集团总部设于美国纽约市，由世界广告业先驱大卫奥格威(David Ogilvy)创立于1948年,目前是全球五大传播集团之一。奥美集团的全球年营业额达88亿美元，目前在世界上 97个国家设立333个分公司，有10,000名员工以50种语言作业。,奥美是目前亚太区规模最大的行销传播服务集团。于区内16个国家设有64家公司，6家联营机构。属下的3,000名员工，组成一支以18 种语言运作的强大队伍。,奥美亚太区,奥美在中国,1986 年就已在北京成立奥美北京办事处1991年在上海,我们与上海广告公司成立上海奥美广告有限公司北京奥美于1993年开始正式提供客户全面的传播及行销服务,
2、奥美目前在中国发展的现状,奥美整合传播集团的各分公司广告：4公共关系：3促销：2直效行销：1医药保健顾问：2企业管理行销顾问：1传立由奥美与智威汤逊投资成立独立的媒介服务公司,我们的目标,对最珍惜品牌的人而言，奥美是最被重视的代理商,我们的优势,整合行销传播的能力丰富的产业知识企管行销的策略规划能力市场调研的经验深且广客户的型态多元化消费品零售业医药保健品服务业家电业高科技相关产业国际化,本地化并重.为国内最大的外商传播集团,客户服务 24创意 27调研 6财务10行政 6其它 6合计79,北京奥美各部门员工,品牌管家,建立品牌的独有工具,品牌管家是一个完整的作业过程,以确保所有活动能反映、建
3、立、并忠于品牌的核心价值与精神,建立今日的品牌(短期销售)忠于品牌核心价值与精神使品牌持入不坠(长期销售),行销策略规划广告统筹 直效行销公共关系Internet活动与网站的规划 促销活动 公司识别及包装设计,服务范围,我们严谨的作业流程,广告的诞生,客户提出广告任务书(简报)广告公司收集相关市场资料及进行必要调研(产品概念测试)广告策略发展媒介策略计划（提交客户确认）创意策略(提交客户通过)创意发展(提案、客户通过）广告制作 托 播,广告效果追踪测试,策略检讨,北京奥美的主要IT客户,IBM,Lotus,Tivoli1995年，IBM与全球50多家广告代理商解除广告合约，将全球广告交于奥美国
4、际集团，成为广告业内的一段佳话。今天北京奥美IT组服务中国IBM已有三年，涉及IBM软、硬件所有产品的广告,公关宣传,直效行销,网站规划与设计,及IBM子公司Lotus与Tivoli的全部广告。用友集团从1998年3月开始，北京奥美IT组开始服务于中国最大的软件企业之一 用友软件集团，为企划部及G、M、S三部门提供广告及直效行销等相关传播活动的服务。,北京奥美的主要客户,肯德基家乡鸡金佰利（舒而美、高洁丝、好奇）中美史克(泰胃美、必理通、百多邦)天美（果珍)世界黄金协会大韩航空,青岛海尔西安太阳食品（阿香婆辣椒酱，太阳锅巴）统一食品企业（多个品牌方便面产品）美福乐减肥茶巨能钙内蒙日升公司（伊利
5、）,1998 IBM作品欣赏,E-business Introduction AdE-business,The New century,The New Momentum,E-business Shanghai Outdoor BillboardE-business,New century,new momentum,Brand Wuhan Outdoor BillboardIBMSolution for a small planet,E-business Guangzhou Outdoor Billboard:E-business,New century,new momentum,E-busin
6、ess Chengdu Outdoor Billboard:E-business,New century,new momentum,E-business Launch PieceYou need e-business,E-business era is comingHow much do you know of it?,The keys to successfully develop e-businessIBM is here ready to help you,To start e-business,IBM is only one click,one call or one fax away
7、,E-business Collaboration AdIn e-business era,How do you do to work together in harmony?,E-business Security AdTo develop e-business,who is the safe gatekeeper?,E-business EasyMerchat AdWho can help your enterprise buildan e-shop,to fully utilize the unlimited opportunities and gain tens of thousand
8、s of customers?,E-business Starter Kit AdIf you are a beginner in building web site,who can help you to succeed within one step and bring you the unexpected reward?,E-business Electronic Ordering System AdWho can help your enterprise build an efficient and accurate electronic ordering system,to make
9、 every business come to you instead of your chasing it?,RS/6000 E-business SolutionThe day will comewhen your company cannot afford not to win customers on the net RS/6000 e-business solution helps you take that leap forward,RS/6000 Business Intelligence SolutionThe day will comewhen every decision
10、of your company must be risk freeRS/6000 BI solution helps you take that leap forward,RS/6000 High Availability SolutionThe day will comewhen your companys mission-critical applications cannot afford to make any mistakeRS/6000 HA solution helps you take that leap forward,RS/6000 System Management So
11、lutionThe day will comewhen your companys system management becomes a major headache RS/6000 System Management solution helps you take that leap forward,Did I hear you wrong?One man to support 40 servers?Nothing happened is really somethingAS/400e=Ease of Management,I just dont believe that I cant p
12、ut a single virus in it!Save your energy for something more productiveAS/400e=Data Security,I will not stay at this size foreverJust go ahead with guts.Upgrading our system is as simple as changing your shoesAS/400e=East To Upgrade,Even being a natural born artist,I needs a good stage to perform onT
13、he more advanced the applications,the more demanding they areAS/400e=Support Hot Applications in Every Way Possible,PSG e-Tools CampaignToolsThe starting point of human civilizationThe gauge of productivity levelWhat do you use to create in the e-business age?,Take a look at IBMs e-business tools.Im
14、itation and piecemeal are not in IBMs vocabulary;Design is the reflection of originality and intelligence,We bring strength and inspiration to an ordinary office room,From now on,work is no longer a means of survival,its one of lifes greatest pleasures,Find E-business tools that matterat,ThinkPad I-
15、series CampaignI am used to thinking independentlyI believe the wiser man surviveI love challengesI have ThinkPad,I pursue speedI prefer blueI act fast whenever I feel likeI have ThinkPad.,I love the sudden quietnessI am ready to go anytimeI trust my own decisions I have ThinkPad,PC Show Ad in Cheng
16、duThousand years have passed since the Grand Buddha stayed in ChengduNow the Technology Giant is coming as well to explore the future with you,PC Show Ad in ChangshaHunan has always been the renowned home of intellectualsIBM is now bringing the latest technologies to discuss with you,PC Show in Xian
17、The Terra Cotta warriors have given the world a glimpse of the old-time gloryNow IBM is going to show you the infinite possibilities of the future,PC Show in ShenyangPeople along the Liao River are devoting their hearts and souls to build Industrial Great Wall in ChinaNow,IBM is joining you with new
18、 technologies to create the promising future,PC Show in JinanConfucius once said,“What a pleasure to have a friend come from afar!”Now IBM is coming all the way from afar to bring the latest R&D achievements to share with you,问题与讨论,青苹果出品 必属精品http:/,囊括2007-2010几十G地产策划资料/企业管理人力资源全套/品牌策划资料/行业分析报告/PPT模板等。,
