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1、伊莎瓷砖品牌故事”影片规划,创作说明,对伊莎瓷砖品牌背景进行生动的阐述：时尚、艺术、优雅影片采用英文配音+中文字幕的形式制作,她，来自意大利She,comes from Italy,她，是世界顶级品牌的代表She,represents what a world-class brand should be,她，是时尚艺术的典范She,is a paragon in the hall of art and fashion,她，是非凡品位的象征She,is a symbol of extraordinary taste for life,她，就是E.S.H 伊莎瓷砖She is E.S.H,第一部分
2、：伊莎在意大利.E.S.H in Italy,伊莎瓷砖于上个世纪六十年代创建于意大利北部的小镇伊夫雷亚。在其几十年的发展历史中，经过两代人的传承与创新，伊莎已成为国际建陶界最知名的瓷砖品牌之一，当时对“完美空间元素”的初始创意突想，现在已成为伊莎每一款产品严格遵守的美学坐标。在伊莎，好的产品源于一种坚持不懈的理念：“最佳的材料、完美的设计、不断的创新”。In the 1960s,E.S.H was founded in Ivrea,a small town in north of Italy.With efforts and innovations of two generations in
3、the past decades,E.S.H has become one of the best-known brands in ceramic industry.Its original idea initiating with a philosophy to Create Perfect Space Elements has come into being an aesthetic standard when designing its every product.E.S.H has an insistent perception,that is,with the best materi
4、als,perfect designs and unceasing innovations,there comes a good product.,长期以来，伊莎瓷砖一直是尊贵、艺术和高品质的代名词，许许多多身份显赫的世界名人都对伊莎瓷砖青睐有加。至今，伊莎更是受世界各地尊尚人士追捧的高贵品牌。Over the years,E.S.H has been the equivalent to luxury,art and classic quality.Many celebrities around the world coincide in finding favors in it.And no
5、w,E.S.H doubtlessly is a noble brand pursued by the known and the rich.,时尚教父、CHANEL的创作总监KARL LAGERFELD（卡尔拉格菲尔德）也毫不吝啬对伊莎品牌的赞誉之辞，“伊莎，是意大利现代美学的重要标志”，单凭简单的一句，就已说出伊莎在意大利瓷砖界中，不容置疑的伟大地位。Karl Lagerfeld,Godfather in the peak fashion,also the head designer of Chanel seems not to save any praises for E.S.H,and
6、 said:“E.S.H is one of the symbols of Italian modern art.”E.S.H has an icon position beyond doubt in the ceramic industry of Italy.,“E.S.H is one of the symbols of Italian modern art.”伊莎瓷砖是意大利艺术的重要标志。,而著名导演费里尼，也曾评价伊莎瓷砖，是意大利绚烂绘画、电影、时尚艺术的华美布景Federico Fellini,the famed director also praised E.S.H as th
7、e splendid setting for the gorgeous painting,movie,fashion and art in modern Italy.,“E.S.H is one of the symbols of Italian modern art.”伊莎瓷砖是意大利艺术的重要标志。,在每年意大利、西班牙等地国际陶瓷博览会上，伊莎瓷砖推出的产品都被来自世界的同行所瞩目，为商家所追捧，成为世界陶瓷行业创新的风向标。Every year in the international ceramic exhibitions in Italy,Spain and other place
8、s,samples from E.S.H always are the focus to the peers around the world，thus become the vane for innovations in the ceramic industry.,“E.S.H is one of the symbols of Italian modern art.”伊莎瓷砖是意大利艺术的重要标志。,第二部分：执着艺术 精于细节.Dedicating to art,and proficient in details,在全球商业拓展的过程中，伊莎陶瓷始终坚持着自成立之日起不变的理念艺术家的工作
9、室。伊莎拒绝成为不断复制的工厂，而是坚持艺术设计的理念。E.S.H perseveres with its unchanged ideal since the first day of its birth,that is,to become a studio for artists.For many times it has refused to be a factory to duplicate products,and never gives up its belief in artistic designs.,伊莎每一款产品的定稿、投产，都要经过千里挑一的筛选、设计委员会的审定以及技术委
10、员会的评估等流程。从产品的图纹设计，到整体的应用搭配，到空间的效果营造，到家居的时尚表达，艺术的思考伴随着伊莎产品诞生的每一环节。Every final product has to endure a complicated procedure including filtering,confirmed by a design committee,and evaluated by a technology committee.From the texture designing,to matching an overall background,to creating a certain sp
11、ace atmosphere,and to expressing a view of fashion in home decorations,every link has a reflection of their ideas for art.,艺术家们把流行时尚、美学元素以及生活态度注入每一片瓷砖的设计中，因此，伊莎瓷砖不仅是美学符号的载体，更是生活理念的张扬。The artists in E.S.H embody fashion trends,aesthetic elements and attitudes for life in every tile.Then E.S.H is not
12、only the carrier of aesthetic symbols,but also expressions of ways of life.,在伊莎质检体系的严格监督下，每一块进入市场的伊莎瓷砖都是无可挑剔的艺术品。伊莎精心对待每一细节，从内在品质，到外在表现，将生命活力注入产品中。Under the severe quality inspecting system,every tile in E.S.H going to the market is a spotless artwork.From the internal quality to the external perfor
13、mance,E.S.H takes good care of every detail so as to bring the dynamics of life into the product.,伊莎所塑造的“欧式公馆”已扩展至世界各大城市，包括罗马、慕尼黑、马德里、纽约、新加坡等。每座“欧式公馆”不仅仅是镶嵌在世界各地的艺术展厅，展示着来自意大利的奢华时尚艺术；它们更成为风靡于世界的空间样本，启发着时尚主流的生活方式。The European Style Mansion created by E.S.H has expanded into the main cities around the
14、 world such as Rome,Munich,Madrid,New York,Singapore,etc.Every mansion in these exhibition halls is not only a demonstration of the luxurious art of fashion from Italy,but also a space sample swept over the world,enlightening the mainstream fashionable ways of life.,第三部分：伊莎来到中国.E.S.H in China,随着中国经济
15、的崛起，品质与品位意识在东方的土地上复苏，中国向世界顶级品牌敞开了大门。2008年，伊莎瓷砖现任CEO卡萨帕先生与设计总监多伊奇先生胸怀着“把意大利经典时尚引进中国”的理念，携世界顶级瓷砖品牌伊莎，以及最前沿的人居理念，登录中国。The consciousness to quality and taste wakens along with the emergence of China.This oriental land also opens arms to those world-class brands.To import the classic fashion in Italy to
16、China,Mr.Gasparre,current president of E.S.H,and the design director,Mr.Deutsch,came to China with E.S.H and its avant-courier idea.,以生产实力、技术水平、品牌意识、美学素养及对瓷砖产业的理想热忱等为考核指标，伊莎瓷砖经过认真考察，终于寻找到了志同道合的合作伙伴中国陶瓷创新品牌代表陶一郎。自此，强强联合，伊莎与陶一郎将致力于把设计时尚、款式独特、质量上乘、品位经典的意大利瓷砖奉献给中国的消费者，他们将为推动中国陶业的进步，与提升消费者的生活品质写下新的篇章。Aft
17、er thoroughly evaluating aspects such as producing ability,technology level,brand perception,aesthetic literary and enthusiasm for ceramic industry,E.S.H finally has found its partner in China,Topbro,an outstanding and innovative brand in China ceramic field.With a win-win cooperation,E.S.H and Topbro will dedicate themselves into bringing the fashionable,unique,qualified,and classic Italy ceramics to the customers in China.Together they will impulse the ceramic industry,and turn a new page to improving the life quality of the customers.,
