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1、Creating Effective ProposalsUtilizing Proposal Graphics,C O N S U L T I N G,What are Proposal Graphics?,Theyre worth 1,000 words when used properly and effectivelyGreat for page constraintsThey show spatial relationshipsThey break up monotonous textThey convey information quicklySome evaluators focu
2、s primarily on graphics,What Graphics Represent,Architectures(1-3)Technical diagrams,network topologies,etc.Processes and Methodologies(4-9)Management procedures,testing processes,KPMG methodologies,etc.Relationships(10-11)Organizational charts,reporting structuresStatistics and Related Information(
3、12-19)Revenue figuresStaff breakdown by skill area/degree,Graphical Elements,BackgroundAction Captions TitleFigure NumbersTextMaps/LegendsBoxesChartsArrowsBulletsShadingBalloonsClip-Art“Key Features”PhotosIllustrations,Graphics Development Process,Message/PurposeArchitecture/Processes/RelationshipsF
4、low/Starting PointPlacement/Size(Mockup)Draft Graphical ElementsAction CaptionReview-Is the original message clear?Refine(often go through several iterations)Review again,Action Captions,Effective for conveying a message and reinforcing a themeShould be informative and positiveShould tell the reader
5、 what to conclude from the graphic,and not serve solely as a titleBad Example:“Project Schedule.”Good Example:“KPMGs project schedule accelerates delivery by 3 months due to the use of COTS software.”,Symptoms of Bad Graphics,Too much text(1,4)Too much white space(14,17,19)No clear message(1,3,4)No
6、clear entry point(1,3,4,9)Excessive use of“red”-sounds an alarmPoor balance/symmetry(19)Poor shading/contrast(2,9,17)No consistency(4,10),Tips and Pointers,Clear Message(12)5-7 Second Test(15)Flow and Entry Point(5)Left-to-right,top-to-bottom,or center outOrganization(2)Balance/Symmetry(6,10)Appropr
7、iate Size(2,8,16)Use Shading to Provide Contrast(1,8),More Tips and Pointers,ConsistencyFonts,shading,shapes,pictures/images,verb tense,capitalization,arrows,titles,clip-art/diagrams,photosGraphics should be conservative and professional,not flashyGraphics can and should reinforce the textCheck references for accuracyPage should look the same upside down(12)Check spelling/grammar(4),Any Questions?,Carl RosenblattBDST Manager,Public ServicesTysons Tower703 747-6508,
