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1、10大最佳毕业典礼演讲成就一场演讲的是什么？说服力。分析沟通技能公司Quantified Impressions的专家认为，这是与听众建立联系的关键点至少当听众是大学毕业生时是这样的。这家公司选出了31场被媒体称为精彩难忘的毕业嘉宾演讲，对照一般演讲和日常对话数据库进行了评估。分析涵盖了80项不同的指标，结果发现，这31场演讲最普遍的共性就是说服力指标或变量。根据这项分析评估，Quantified Impressions评选出了十佳毕业典礼演讲。“这些演讲非常出色，演讲者从情感上说服了听众，让他们真心被打动，”Quantified Impressions的总裁诺阿赞登说。分析显示，这些顶级的演
2、讲人做了三件关键的事情。与听众建立联系（“当时我就像你们一样”）。提供真知灼见（“我们来谈谈，未来生活将是什么样子？”）。使用包容性的词汇：你们、我们、和、与。排在第一名的人不出意料是奥普拉温弗里。她五年前在斯坦福大学（Stanford）做的那次演讲事实上超出了她上周对哈佛（Harvard）毕业生做的演讲。排名第三的演讲本周特别值得怀念：五十年前的6月，正值冷战时期，古巴导弹危机（Cuban Missile Crisis）刚刚发生，约翰F.肯尼迪提出的单边核克制震动了苏联人。具体名单如下：1.奥普拉温弗里2008年, 斯坦福大学2.大卫福斯特华莱士2005年, 肯尼恩学院（Kenyon）3.约
3、翰F.肯尼迪1963年，美国大学（American University）4.玛雅安吉罗1977年，加利福尼亚大学大学河滨分校（University of California, Riverside）5.温斯顿丘吉尔1941年, 哈罗公学（Harrow School）6.阿瑞安娜赫芬顿2013年，史密斯学院（Smith）7.奥普拉温弗里2013年，哈佛大学（Harvard）8.阿伦索尔金2012年，雪城大学（Syracuse）9.前雅虎（Yahoo）CEO卡罗尔巴茨2012年，威斯康辛大学麦迪逊分校(University of Wisconsin - Madison)10.亚马逊（A）CEO杰
4、夫贝佐斯2010年，普林斯顿大学（Princeton）2005年在斯坦福大学做了那场著名演讲的史蒂夫乔布斯在Quantified Impressions的排名中位列第几？答案是，第20名。What makes a great speech? Persuasion.This is what the experts at Quantified Impressions, a firm that analyzes communications skills, report is most critical to connect with a crowd-when the crowd is colleg
5、e grads, at least.Examining 31 college commencement speeches cited in the press as compelling and memorable, the firm evaluated these talks against a database of ordinary speeches and everyday conversation. The analysis included 80 different metrics. Persuasion turned out to be the metric, or variab
6、le, that the 31 speeches had most in common.And based on that, Quantified Impressions came up with a list of 10 best speeches.These speeches are the best because the speakers persuade the audience to be emotionally moved, says Noah Zandan, Quantified Impressions president.Turns out, the best speaker
7、s persuade by doing three key things. They explain their relevance (I was just like you). They give insight (Heres what life will be like). And they use inclusive words:you, we, us, with, along.Its no surprise who comes out on top. Oprah Winfreys speech at Stanford five years ago actually beats her
8、talk to Harvard grads last week.The speech ranked No. 3 below is particularly historic this week: Its 50 years ago this month that John F. Kennedy, in the midst of the Cold War and on the heels of the Cuban Missile Crisis, startled the Soviets by offering unilateral nuclear restraint.待添加的隐藏文字内容31. O
9、prah Winfrey - 2008, Stanford2. David Foster Wallace - 2005, Kenyon3. John F. Kennedy - 1963, American University4. Maya Angelou - 1977, University of California, Riverside5. Winston Churchill - 1941, Harrow School6. Arianna Huffington - 2013, Smith7. Oprah Winfrey - 2013, Harvard8. Aaron Sorkin - 2
10、012, Syracuse9. Former Yahoo (YHOO) CEO Carol Bartz - 2012, University of Wisconsin - Madison10. A (AMZN) CEO Jeff Bezos - 2010, PrincetonWhere is Steve Jobs-his famous 2005 speech at Stanford-in the Quantified Impressions rankings? No. 20.29C91AFE4CED1B6C8795AD9C91AFE4CED1B6C8795AD91AFE4CED1B6C8795
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