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1、Analysis of the Chinese beer market,1.General overview of the Chinese beer market,2.City Beer Market,3.Beer market in rural areas,4Middle and High-grade beer market,Beer ingredients.1，Rice 2，wheat malt 3，corn 4，sugar and so on,1.General overview of the Chinese beer market,Enterprise market layout of
2、 China beer,Tingdao YanjingSnow,2.Urban beer market,large capacity high density high returns,Characteristics of beer market,1 Population density,consumption of concentrate2 More Market opportunities3 Many competitors,development strategy,1 Community2 Supermarket3Dining and entertainment market,3.Rur
3、al beer market,China has a large population,the rural is a huge consumer market.every enterprise is interests in it.,Characteristics of rural beer market,1 obvious season sales2 Low-standard expense primarily3 Transport costs is high,4.high-grade beer market,1 high-grade beer become beer market profit engine,Yanjing beer,Qingdao beer huarun snow,2 high-grade beer market competition becomes increasingly fierce PriceNew productsBrand competition,
