时尚英语第1-10讲PPT.ppt

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1、Lesson One,The Pivot Point Connection,Thoughts,Thoughts-ideas visionsIts aim for the creation of Pivot PointPivot Point adapts the Bauhaus philosophy to provide the educational structure to develop true hair designersThe importance of teaching a hair designer why as well as how something works in Pi

2、vot Point,The Minds Eye,1.Initial communication with the client determines his or her needs and desires.Then,the designer analyzes the reality presented by the clients hair and head shape;2.The designer then envisions the design elements and principles that need to be applied to make the various ele

3、ments work together in a complementary way;3.Finally,a game plan is developed to provide a procedure and framework for completing the design.The goal is a functional and aesthetically pleasing design that will express the desired emotion.,Process of Analysis,In-depth client communicationThe methods

4、of teaching,both fundamental and advanced,provide the hair designer with tools to sharpen client communication skillsThe medium with which designer will work,Develop the Game Plan,1.The designer must take the vision from his minds eye and translate what he sees and knows into a visual form.2.A proce

5、dure or framework must be planned,much like an architects blueprint.3.Creating this game plan is what separates the Pivot Point designer from every other hair designer,The Power to Create,1.Creativity really takes place.It is the procedure that actually gives the hair designer The Power to Create.2.

6、Creative power elevates the Pivot Point hair designer to a higher level of professionalism,providing the inspiration to break out of the ordinary.3.Client satisfaction expands as the designers ability to personalize designs exceeds expectations,Passion and the Pivot Point Connection,1.Passion for de

7、sign,for success and for lifelong learning-that is the passion of the Pivot Point hair designer.2.Goal:to develop a passion for the artistry of hair design in every student and designer who chooses to study with Pivot Point3.Pivot Point provides the guidance of a worldwide team of experienced teache

8、rs,educators and artistic directors who share in our passion.4.The teachers and students reach for the highest levels of creativity,independence and recognition in the world of beauty,Lifelong Learning,1.The spirit of Pivot Point follows hair designers throughout their career2.The language of hair d

9、esign-that enables them to productively perform in any situation.3.The hair designers continue the Pivot Point Connection with a process of Lifelong Learning,Fundamentals,1.Pivot Point has 1,000 affiliated hair design schools and Advance Centers in 48 countries,the Pivot Point LEVEL I system is reco

10、gnized as the worldwide leader in hair and beauty education.2.Pivot Point schools utilize a methodology that allows learning at the emotional,visual,analytical and manual level3.Each year,more than 75,000 hair designers graduate from Pivot Point fundamental schools around the world and begin their p

11、rofessional careers.,Productivity,1.Pivot Point Level II is a designer framework for productivity2.The goal is to efficiently improve productivity in the salon through advanced standardization and communication skills.,Personalization,1.At Pivot Point Level III,the designer sharpens his or her profe

12、ssional skills by learning how to break the rules and think out of the box.2.Artistic specialties such as hair coloring or perming are explored to create new ways to customize client consultation and services,Inspiration,1.The exclusive Pivot Point Design Forum.2.Design Forum is all about ideas.3.De

13、sign Forum is inspirational yet realistic for every salon.,Lifelong Learning for the Art of Hair Design,1.The integral components of Pivot Point Lifelong Learning in the art of hair design:fundamentals,productivity,personalization,inspiration,and motivation 2.Lifelong Learning is the essence of Pivo

14、t Point International,Inc.,Lesson Two,IMAGE MAKERS(I),1.Introduction,Background of fashion image-making industry1.Features of fashion image-making industry:Rapid and disposable.2.The image-making industry is about teamwork and the dymamics of a good creative team are essential.3.Image-makers examine

15、s the team responsible for the creation of fashion images.,2.The Image Makers,Backgroud information:Over the past 15 years,styling has become recognized as a respected profession.The influence of the stylist is not limited to fashion:celebrities,the music industry and even political parties turn to

16、successful stylists for a new look.,Paragraph 1,Brief introduction of the catalogue of image-makers:self-employed and full-time.,Paragraph 2,The importance of styling in fashion industry.In fashion,styling is crucial for editorial pages,runway shows,catalogues and advertising.,Paragraph 3,Basic requ

17、irements of being a professional stylist:have an art and design background.passion for design,a good visual eye and a strong sense of color and texture.Physical and emotional strengthstamina.Conculsion:The path to being a professional stylist is full of difficulties.,Paragraph 4,Go on to give an acc

18、ount of the hard journey a stylist will travle.,Paragraph 5,The respoinsibility and stress of being a stylist.1.The stylist on a shoot has a great deal of responsibility.2.Quite aside from the pressure to be creative,a tight budget,restricting brief and a fast-approaching deadline can add up to enor

19、mous stress for the stylist.,Paragraph 6,Two key points of being a successful stylist:Teamwork and DiplomacyThe stylist without team spirit will find work tough going because of the need to discuss and accommodate other peoples ideas and to get a result with which everyone is satisfied.Diplomacy is

20、especially important when styling for a company whose philosophy is inflexible:the stylist needs the ability to second guess the client and know when to be forthcoming with ideas and when to take a step back.,Paragraph 7,Following key points of being a successful stylist:punctuality and personal fin

21、ancing.1.Personal financing,like invoicing promptly,needs attention,and a cash flow facility may be necessary for buying props and accessories 2.In fashion and its related areas time is money;therefore punctuality is vital.,Paragraph 8,Following key point of being a successful stylist:to be aware of

22、 changing trends and attitudes.The successful stylist absorbs everything,from contemporary fashion,interior design,textiles and historical costume to changes in design,architecture,politics and youth culture,and used it all as inspiration for great fashion stories.,Paragraph 9,How does a would-be st

23、ylist develop himself into a professional one.,Paragraph 10,Detailed information on how does a would-be stylist develop himself into a professional one.keep a book(portfolio)of tear sheets to show to prospective clients as examples of their creativity and ability.being represented by a good agent.,P

24、aragraph 11,The proper relationship between a stylist and a photographer.The relationship between the stylist and photographer is of paramount importance.,Paragraph 12,The relationship between a stylist and new computer technique.it is the stylists task to see that the clothes,hair and make-up withi

25、n every picture are as near to perfect as possible,thereby keeping post production cost to a minimum.,Paragraph 13,The difference and similarity between hair stylists and make-up stylists.,Paragraph 14,Other arena for fashion stylist.,Paragraph 15,Key points for would-be make-up srtist.The would-be

26、make-up artist needs to have a passionate interest in cosmetics and a sound knowledge of available products.,Paragraph 16,Key points for both make-up aritist and hair stylist.Both hair stylists and make-up artists must have an awareness of the changes in fashion and an understanding of the way in wh

27、ich make-up and hair play an integral part in the look of the season.,Paragraph 17 18 19Conculusion Paragraphes,The summary of the whole text.Artistic vision,imagination,team spirit,the ability to take direction and determine often quite abstract briefs,along with tons of confidence and experience,a

28、re just a few of the qualities required.A relaxed personality and strict personal hygiene are as important as talent.Being able to read a Polaroid in order to make the necessary changes is a vital skill for stills shoots,and speed and accuracy are essential for runway shows.,Class challenge,What are

29、 image-makers?What are five means being used to demonstrate works of image makers?What are difficulties of being a stylist?What are the important traits of the stylist?What should the prospective stylist do before they become experienced?What two portfolios should the stylist keep?In what job potent

30、ials might a would-be stylist be trained for?In addition to the stylists professional qualifications,what are essential for their successful career?,3Runway,Background of runwayDefination of runwayThe role which the stylists play in the runway,Paragraph 1,The defination of runway stylistRunway styli

31、sts may specialize in this area or take time out from jobs at leading fashion magazines to work with designers during the collections,Paragraph 2,The responsibility of a stylist in a runway.1.he designers work2.omprehend how the show operates.3.the stylist is usually responsible for sourcing all acc

32、essories.,Paragraph 3,How does the runway stylist work with models.1.The stylist can advise as to which garments are worn together to form outfits and can suggest the addition of key garments they feel the collection lacks.2.A runway show stylist will be expected to input suggestions for models.It i

33、s important to be up-to-date with the important faces in modeling and to know whose look will complement the collection and which models will generate publicity pictures.,Paragraph 4,Different stylings in differents kinds of runways and further discuss the work in a runway.1.The collection may be di

34、vided into sub-sections or themes that follow the overall look of the collection,but the styling and accessories will differ slightly to be sympathetic to each theme.2.Forward planning,adaptability,superb organizational skills and a cool head are a must for the show stylist,as well as an understandi

35、ng of what each particular show is aiming to achieve.,Paragraph 5,the relationship between the PR and stylists.promoting the name of the designer.Paragraph 6Difference between runway styling and ordianry styling.Without post-production editing.,Paragraph 7 8 9,What does a runway stylist do in a runw

36、ay show.Paragraph 10The importance of styling in a runway show.,Paragraph 11,Organize a good stylists team in a runway.Paragraph 12,Paragarph 13,What do hair stylists and make-up stylists prepare before the runway?See sketches or Polaroids of the collection weeks before the showCreating ideas.,Parag

37、raph 13The styling team,Paragraph 14What does the styling team do at a runway.,Class challenge,To prepare the runway show,what accessories shall be well prepared?What of the collection can be divided into?What are the objectives of the runway show?How does the runway styling differ from other kinds

38、of styling?Who are working with the runway stylist?What do the stylist,hair and make-up teams do during the show?,Lesson Three,Image Maker II,4.Editorial,Background InformationStyling for editorial is about analyzing the collections that have been shown on the runway that season and reflecting the a

39、pparent themes and directions in fashion shoots for fashion pages during the successive months.Defination:Editorial:the fashion pages in magazines and newspapers,Whats the role of image maker in editorial?,1.set about deciding which of the new fashion directions are the most important.2.The stylist

40、thinks up the visual story that best reflects the theme and decides which photographer would best complement the story by looking at new photographers books and considering those with whom they have worked before.3.To find the right model or models it may be necessary for the photographer and stylis

41、t to hold a casting.4.stylist sets about selecting suitable clothes and accessories.,5.Advertising,Background InformationAvertising for fashion brands takes its direction from the themes and styling of the editorial pages of influential international magazines like Harpers Bazaar,Vogue and Elle.The

42、styling-the accessorizing,make-up,hair ideas and choice of model-creates directional advertising campaigns for the fashion collections that make a huge impact on their target consumers.,The importance of advertising in fishion industry:,For stylists,hair stylists and make-up artists,creative control

43、 is limited,but advertising is where the money is.the role of the stylist overlaps with that of the art director and is a new area for successful stylist to explore.,6.Catalogue,Background InformationThe purpose of catalogues is to sell products off the page,therefore only clothing and accessories t

44、hat are available for the consumer to purchase can be used in the shots.This limitation puts an emphasis on the creativity of hair styling,make-up and propping.The wide consumer target means that the shots,whilst being aspirational,must remain simple and accessible.The emphasis is on the art directi

45、on-the marriage of image and type-to make the pages succeed.,Whats the role of stylist in catalogue?,The task of the stylist is to make the clothes look perfect,to ensure that the correct garment details are highlighted,to prop the shots and to direct successful hair and make-up.,7.Music promo,Backg

46、round InformationMusic promos are very much a vehicle for the artist.The promo theme and styling may take inspiration from an idea that has nothing to do with what is deemed fashionable and is furthest removed from the seasons fashion stories.Because of the huge scale of many music promos-lavish set

47、s,lighting techniques and computer-generated images-the stylists input is,more often than not,the icing on the cake.The video stylist needs access to reliable and quick-witted assistants.Music promos can open up extraordinary styling possibilities and this can be enormously exciting and creative.Rat

48、her than a portfolio,the video stylist keeps a show reel-short edited excerpts of past promos-which is sent out by the agent to directors,production companies and record companies.,8.The Future,9.The Styling KitIron and ironing board or a steamerBull dog clipsToupee tapeNail scissorsGaffer tapeMarke

49、r pensBlu-tacSafety pinsPins,needles and threadsParcel tapeMasking tapeInner solesFirst aid kitInsect spraySpare underwearTippexScissorsShoulder pads or wadding,Lesson Four,The Art of Hair Design,Inspiration from the Arts,Notice how hair design uses techniques similar to those used in each art form.

50、Hair designers also use line,shape and color to create a design that depicts their clients image and personality.Hair designers arrange lines to create visual movement within the design.Hair design fits well within the realms of the artistic disciplines.,Seeing and Thinking as a Designer,Qualitative

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