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1、西昌学院 导游学教案 第二讲Teaching purposeand teaching requirementIt is required students reach the objectives mentioned above. The students are demanded to correctly write a wonderful welcome speech.Important PointDifficult PointImportant Point： Tour guide The type of tour guide Welcome speech Difficult Point:
2、 How to express a wonderful welcome speechTeaching aids and reference booksTeaching aids: the multimedia and the blackboardreference books：1、吕龙根编，导游知识读本北京：旅游教育出版社，20072、唐由庆编，导游业务北京：高等教育出版社，2002Teaching MethodsInstruction and communicative approach Scheduled Time2 timesTeaching procedures and teachin
3、g contentsChapter 2Tour guide and Speeches Delivered by a Tour GuideI. Teaching contents: Tour guidewelcome speech II. Teaching procedures:I. Reading.Tell students that its not a good practive to look up every new word in the dictionary while reading. More importantly, we can often get some ideas ab
4、out the meaning of a new word through context clues. the ideas expressed by words before and after.II. Speaking. Students practice the dialogue. Give examples if needed.Call two students to give their welcome speech.III. Tour guide A tour guide is a person who has acquired a tour guide certificate a
5、nd is assigned by a travel agency to escort tourists on their travels. Providing them with commentary and guiding service as well as other travel services.The commentator who works at a museum or a scenic area is not allowed to guide tour groups. He can only introduce the specific scenic site where
6、he works.Welcome speech: (1) Instruction:To deliver a welcome speech, a tour guide should first express his warm-hearted welcome and extend his greeting to tourists who have just arrived; second, he should introduce himself ,the driver and the travel agency he works for; third, he should express his
7、 wish to provide quality service ; forget to repeat it until every tourist learns it by heart.fourth, he may inform tourists of the hotel in which they are to stay-its location and facilities; he may also give a brief introduction to the scenic spots that the tourists plan to visit.Last but not the
8、least, he should try to take this chance to wish tourists a good time during their stay. If a guide has something important to remind tourists, he should not forget to repeat it until every tourist learns it by heart. （2）Sample: Good morning, ladies and gentleman, Welcome to Chengdu. Please sit back
9、 and relax. Your luggage will be sent to the hotel by another coach, So you dont have to worry about it. Let me introduce my Chinese colleagues to you. This is Mr.Wang, our driver .He is an experienced driver and has a driving experience of more than 20 years. Miss Liu, a tour guide who just graduat
10、ed from Chengdu Tourism Vacational School. My name is Chen HeYun. My English name is Jane. You can just call me Jane or Xiao Chen. Were from the China International Travel Service. Sichuan Branch On behalf of the travel service and my colleagues, Id like to extend a warm welcome to all of you. Durin
11、g your stay in Chengdu, Miss Liu and I will be your local guides. We will try our best to smooth your visit, making it a pleasant and rewarding experience. If you have any problems or special requests, please dont hesitate to tell us. As a chinese old saying goes, “Nothing is more delightfull than t
12、o meet friends from afar.” And we highly appreciate your understanding and cooperation. I sincerely wish you a pleasant and comfortable stay and a fantastic holiday here. I shall do all I can to make everything easy for you. We are going to enjoy this wonderful trip, arent we? Thank you for your att
13、ention. Phrase word:导游(tour guide)中英文导游(chinese-foreign)、优秀导游(A qualified tour guide)旅游(tourism / travel / tour / trip) 旅游管理( tourism management)旅游者(toursit) 旅游业( tourism)旅行社( travel agencies) 旺季( on season/ peak season/ season-high)淡季(off season/ off-peak season/ season-low)全陪( national guide) 领队(
14、tour leader) 地陪( local guide)导游员服务的全球概念（The Global Concept of Tour Guide Service）The Global Concept of Tour Guide Service contains 7 meanings represented by the word “SERVICE” with 7 initial letters.“S”，the first letters stands for SMILE, meaning that the tour guide should provide smiling service. I
15、n other words, the tour guide is supposed to smile while rendering service to tourists.“E”，the second letter represents EXCELLENT, which indicates that service should be performed in an excellent way.“R”, the third letter symbolizes READY, which shows that the tour guide is always ready to service t
16、ourists.“V”，the fourth letter stands for VIEWING, which indicates that each tourist should be treated as a distinguished guest with his or her or her special needs.“I”, the fifth letter shows INVITING, which means that tour guide will like tourists to return after he or she leaves the city or the co
17、untry.“C”, the sixth letter stands for CREATION, which shows that the tour guide should create an amiable and harmonious environment for tourist.“E”,the seven letter indicates EYE, which means that each tour guide pays a close attention to tourists with keen observation, anticipate their needs and p
18、rovides his or her service in time, so as to make tourists feel that they are carefully and constantly concerned by tour guides. Summary: In this class, we have learned how to deliver a welcome speech or a farewell speech, and so on. After the class, please do more exercise.Question:What is the definition of a tour guide? Is a commentator allowed to guide a tour group?Make a short welcome speech on behalf of your travel service when you receive a tour group from shanghai.
