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1、,Contents,Companys brief introductionReputation in the worldMain productsDevelopment Strategy CulturePublic service,welfare undertaking(公益事业）,Introduction,1984:being establishedTurnover：135，700，000，000 CNYEmployees：70，000 Patent：more than 10，000Brand value：8，000，000，000 CNYThe Internets World Famous
2、 Brand(互联网时代的知名品牌）:satisfy customers needsOne Single Integrated Mode(人单合一模式）：sell service instead of products-rewarding:“China Innovative Company”,Reputation,Occupy 6.1%in the white applicant market under the marketing survey of Euromonitor(欧睿国际）in 2010The first brand of global white applicants,refr
3、igerator and wine cabinet The global manufacturer The first place in Chinas most valuable brand rankings(中国最有价值品牌排行榜）last for 9 years,Products,Development Strategy,Brand strategy（19841991）：produce refrigerator only,accumulate management experience of enterprises Diversification（多元化）strategy（19921998
4、）：one product to various product International strategy（19982005）：being sold in the main global economic area marketGlobal strategy（2006now）：creating different kinds of Haier Brand-adjust to different countries in the world,Culture,Everyone is the talent,not race horses.(人人是人才，赛马不相马）The key of manag
5、ement-you must confirm his or her value,provided employees create value for clients.,Public service,welfare undertaking,The green environmental protection The hope project:129 Hope School Sports:the only global sponsor in the 2008 Beijing Olympic GamesPoverty alleviation(扶贫)Hold the disabled activities(助残)Produce the cartoon“Haier Brothers”,Thanks,
