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1、摘要：文化深深根植于语言，语言蕴涵丰富的文化因素。语言是文化的载体，同时又受到文化的制约和影响，并反映文化。在当今这个经济发达的21世纪，商务英语也变得越来越重要。某些商务英语词语与汉语所指表面上一致，而涵义却有不同，这就是语言文化差异。商务英语涉及的不仅是语言的交流，更重要的是文化的沟通，因为，商务英语学习的各个环节都涉及中西方文化的差异的问题。在经济全球化的今天，商务英语学习的最终目的是要成为懂国际商务规则、掌握世界各民族文化特点的复合型人才，而能否跨越文化障碍、避免文化冲突，是国际商务活动能否顺利开展的关键。因此，在商务英语学习中加强商务文化意识的培养越来越重要。 关键词：文化 商务英语
2、 学习 All countries in the world has its own the national language and culture and customs,all the merchants mutual trade that is a kind of cultural communication.Has a different language and culture background of businessmen in the exchange will need to overcome the cultural barriers between each oth
3、er,with common reached their goal.In the world economy,culture and military contacts,English is the first language.English vocabulary is rich,it constantly absorbing world language vocabulary,with diversity,volatility,so people in business English translation should pay special attention to their cu
4、lture and exotic cultural differences,and in different culture background of semantic information and the difference of cultural information,as far as possible to attain the cultural information equivalent or equivalent. 1.What is the business English Business English is the combination of the busin
5、ess and English,in English and business two content weight is like this.As a special purposes a branch of English,business English is to show people in business English,in western countries usually called.Business English to English as the carrier,in order to adapt to all kinds of office life for as
6、 long as the language requirement of the purpose,content involves all aspects of the business activities,the purpose of learning English is to try to become through this medium flexible used in business communication.Through the business English learning western enterprise management concept,work ps
7、ychology,even how to and foreigners,how to cooperate with them,the work of Hong Kong style method,and their living habits,to some extent,included in the cultural concept. 2.The relationship between culture and business English Culture is no longer a subsidiary of language,but the language of the org
8、anic composition.As McMeniman and Evans (1997) points out,the foreign language learning is a kind of culture,the most obvious performance.Based on this understanding,business English learning can neither abandon the culture of pure language skills learning,and do not keep to the custom,the culture o
9、f learning a foreign language is only as background knowledge.And should begin from the English language itself,with a lead they understand English language cultural connotation.In the beginning such as learning to the understanding of the culture and the language 3.Business English the cultural phe
10、nomena Different people have different for different values orientation,in business culture,different countries have different customs,different etiquette habits,etc.For example we Chinese company business personnel see foreign often a cigarette.In China,to the guests and the smoke is said polite an
11、d friendly,and in foreign countries,especially the European and American countries,many people against smoking,to the guests and smoke instead is not of manners.Be like again,different national rules are not as gifts.In Britain customers buy you dinner,take a gift to be unnecessary.If you want to ta
12、ke wine,prior to ask owners like what wine,it is appropriate.In Japan but on the contrary,when you are invited to dinner at the home,you dont go with a gift too rude,and will be considered rash,if prior ask need to send gifts,you will be considered rude.Such cultural phenomenon in business English e
13、verywhere. 待添加的隐藏文字内容3 4.Business English of common cultural differences The business activities of the cultural differences from the most easy to different culture background daily behaviors expressed. (1)Reception and dinner,and cultural differences As the first step of business activities,busines
14、s reception is the key to business activities smoothly.In this link,how to greeted each other,greetings is one of the compulsory subject receptionist,and its behavior will be largely represents the image of the company on the sides of successful cooperation has very big effect. (2)Business negotiati
15、ons cultural differences Negotiation is the most important trade activities of content.International business negotiations because negotiators from different countries and regions,language,religion,life habits and values,behavior standards,moral standards and the psychological negotiations has a gre
16、at difference,and these aspects are the important factors to affect the negotiations. To sum up,the cultural factors in international business activities of infiltration,and often can cause cultural barriers,resulting in cultural conflict.Therefore,foreign business personnel not only know a business
17、 English knowledge,good foreign language skills,and must understand,familiar with exotic political system,economic environment,the legal system,business practices and the commercial values,improve business culture consciousness.In business English study,only understanding cultural characteristics,strengthen the cultural consciousness,will be the language and culture of teach study organically,to improve the accuracy of the language learning and using,to the international business activities,achievements have been made.Efforts to become cultural.
