外文翻译 标志设计.doc
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1、Logo design developmentWe all know, makes the design is basic is the creativity, the creativity is basic is the characteristic, the characteristic is basic is original, must think the unique creativity certainly is not good which everybody does, must achieve each person all accepts, I think such is
2、not too possible. I think, the design certainly does not have the success, similarly does not have the defeat, because design is live, the very many things are contradictory, certainly may not depend on personally makes the accurate appraisal.For instance, we have seen many more 3-D logos that are d
3、esigned to be in motion, never still or flat. These designs have completely shaken the earthly bonds of CMYK and exist only in ethereal RGB: The old logo design rules just dont apply to them.Another development: Today, for many trends there is now a countertrend and this is not only the case for log
4、o design. The public and its likes and dislikes have become fragmented across the spectrum. Companies who need logos and designer who create logos are forced to respond accordingly. It has become increasingly difficult to simply look in one direction or the other.It is also becoming disturbingly cle
5、ar that logo design has become a public sport. As the public controls their own media more and moreTivo-ing this, blogging that, YouTube-ing and Googling everything elsepeople are no longer satisfied to simply consume what is placed before them: They have opinions they want to share. So when a large
6、 corporation reveals its new identity, there are hundreds of internet sites flinging their opinions back at it. Even when the village board of Remote votes on a new logo for its two police cars, citizens take to the streets waving pitchforks and copies of their own designs. Committeecide seems to be
7、 rampant.The full 2007 trend report follows. Whether we are noting social, conceptual or aesthetic trends, remember that none of them exist in a vacuum or in a single moment in time. They are results of many trends before them and are developing taproots as we speak.Also, you will note some amount o
8、f aesthetic crossover between trends. For instance, the Dos Helix and Ribbon trends do show similarities. But with these categories and all others, we are more interested in the difference between their fundamental concepts. Our observations are just thatobservations. They are not recommendations. F
9、inally, they are presented in no particular order.Dos HelixDeoxyribonucleic acid really sounds like the last thing that could influence design until you knock it down to the initials DNA. Its the root of life and the code responsible for the past and the future of any living entity. The double helix
10、 strand has now transcended the field of science and, over the last generation, moved comfortably into the field of pop culture.Hollywood has turned DNA into the glow-in-the-dark plot twist of CSI insert city here. The design community has latched onto the twisting double helix structure as the publ
11、ic now sees this shape as a spark of life or the signature of an individual. Representing the genus or the seed of life, health and longevity, a family tree, a code, a mystery, or an unbroken sequence, these strands have a certain symbolic power that can be agreed upon by science or religion alike.1
12、.Design Firm: lwdgraphics Client: Chillosophy 2.Design Firm: Sumo Client: Science City 3.Design Firm: Demasi Jones Client: RCRH 4.Design Firm: Gibson Client: Women for WomenRubber BandsInvista, one of the worlds largest integrated fiber businesses, most succinctly laid claim to this look in 2003 wit
13、h the rings of innovation designed by Enterprise IG. Its easy to imagine the global aspect of the company and the interlinking products and efforts with the bisecting fiber like rings. (though to the public or an untrained eye, this may well look like a random assembly of rubber bands in your top de
14、sk drawer).This is a trend that connects directly to directions from previous yearsNatural Spirals and Cave Rings, specifically. This is chaos and geometry coming together.These linking rings tend to express the concept of a collective of product, employees, companies, or divisions that work togethe
15、r as a larger whole. They may appear to have varying degrees of autonomy or flexibility based on the tightness or shape of their configurations. Color is generally the marker that defines individuality, but it also helps us grasp the concept of the whole being greater than the sum of the parts.1.Des
16、ign Firm: Koch Creative Group Client: MBM Study 5 2.Design Firm: Substrate Client: Zilo 3.Design Firm: Grafikonline Client: Guba 4.Design Firm: Enterprise IG Client: InvistaRadianceNot since the introduction of day-glow ink has there been this kind of illumination in the design industry. The brillia
17、nce of light is pervasive, and it seems to have found new ways to manifest itself. Radiance comes from the sun, but it is also beaming from water, pearls, books, and even the X-Box in an alien sort of way. The diversity of application ranges broadly from transparent overlays, gradients, and reflecti
18、ons, to lens flares, and animation.These marks have a certain warmth that conveys comfort not to dissimilar from the light at the end of the tunnel. This glow may become more prevalent as we try to convey optimism, purity, warmth or escape. But the fallback position for this much wattage is still a
19、guiding light or source of knowledge.1.Design Firm: Cato Purnell Partners Client: Skywest Airlines 2.Design Firm: Gardner Design Client: The Center 3.Design Firm: LandDesign Client: Sunhaven 4.Design Firm: Siegel+Gale Client: SunTrustEco SmartThe loudest drum for the corporate world to stay in step
20、with continues to be sustainability. In one form or another, our ecological welfare has been the crux of a trend in every report LogoLounge has released. The fact that we are still reporting its influence is not an agenda but is testament to the sustainability of sustainability.These Eco Smart ident
21、ities are simply getting smarter. Trees and leaves are still there, but the application has taken a more intelligent approach. It could be that some prior adopters of green identities were merely giving lip service to the cause. Its not just about adopting the color green. These logos are blended wi
22、th an application and an ethos, more sensitive to the environment. The marks have grown up and seem to be telling stories with a softer voice, not with a piercing shrill.1.Design Firm: Gardner Design Client: Dandurand 2.Design Firm: Ulrichpinciotti Design Group Client: Resources for Healthy Living 3
23、.Design Firm: Eggnerd Client: Greenhill Academy 4.Design Firm: Steves Portfolio Client: Small PlanetLitDesigners continue to play havoc with the remnants of the rules set forth years ago for logo design. Production limitations are no longer relevant as marks vault into CMYK. In addition, many design
24、ers and clients have figured out that they will never, ever print their logos in the Yellow Pages so producing at least one version that is 2-D and one-color is not necessary at all.Over the last several years, weve seen logos crystal capped, light pinged, and puffed up like a silicone implant. The
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