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1、外国语学院教案2006 2007 学年 第 一 学期 系 部 英语系 课 程 组 商务组 课 程 名 称 商务英语口语 授 课 对 象 英语专业学生 授 课 教 师 毛凡宇 职 称 职 务 副教授 教 材 名 称 商务交际英语 2011年 2 月 25 日 商务英语口语课程教案授课题目（教学章节或主题）：Establishing Business Relations授课类型语音室授课时间第1 周第1,2 节教学目标或要求：Students are required to learn how to introduce each other at the first meeting and how
2、 to enter into business relations at business meeting. In addition, students should learn to communicate at the welcome dinner.教学内容（包括基本内容、重点、难点）： Basic contents: meeting a visitor; entering into business relations; business meeting; the welcome dinnerImportant points: Textile Import and Export Corp
3、oration; catch up on; enjoy ones stay; at the service counter; ready for; exhibition hall; on display; woolen knitwear;In great demand; be of the latest style; in this line; coincide with; chamber of commerce; on the basis of equality and mutual benefit; to our mutual benefit; make an offer; be put
4、through; illustrated catalogues; export volume; preferred course; pay a visit; subsidiary; deal inDifficult points:Its a great pleasure to.Ive been looking forward to .How do you find it? Meet with great favor; to serve export market;We would be more than pleased to do sth.Let us assume that;Please
5、allow me to do sth.Help yourself; make yourself at home; drink to your health!教学手段与方法：lecture and discussion思考题、讨论题、作业：travel by air参考资料（含参考书、文献等）：体验商务英语综合教程1 李平, 陈洁 高等教育出版社 2005年6月 注：1、每项页面大小可自行添减；2一次课为一个教案；3、“重点”、“难点”、“教学手段与方法”部分要尽量具体；4、授课类型指：理论课、讨论课、实验或实习课、练习或习题课等。商务英语口语课程教案1授课题目（教学章节或主题）：Attendi
6、ng Conferences授课类型语音室授课时间第2 周第1,2 节教学目标或要求：Students are required to learn some words and phrases at conferences, how to prepare for a meeting and arrange a meeting.教学内容（包括基本内容、重点、难点）： Basic contents: Conferences; conference room; at a conference; the conference scheduleImportant points: At regular i
7、ntervals; be in session; serve on committee; letters of invitation; subsistence allowance; travel expenses; decide on; a provisional agenda; draw up ; official documents; the Minute Book; in the chair; make a note; take action; agree to; stray a little from the point under discussion; look into it;
8、be on the committee; serve on the committee; take a vote; be obliged to; managerial people; on the executive staff; overall guidelines; printed material; public library; country-specific information; Difficult points:To serve in an advisory capacity; Keep the minutesHave a good groundingAsk for the
9、floor; in my capacity of export manager; I second that.I declare the meeting adjournedIts fine on your off hours;I accompany you to a business meeting or other function.教学手段与方法：lecture and discussion思考题、讨论题、作业：at a bank参考资料（含参考书、文献等）：体验商务英语综合教程1 李平, 陈洁 高等教育出版社 2005年6月 注：1、每项页面大小可自行添减；2一次课为一个教案；3、“重点
10、”、“难点”、“教学手段与方法”部分要尽量具体；4、授课类型指：理论课、讨论课、实验或实习课、练习或习题课等。商务英语口语课程教案2授课题目（教学章节或主题）：Business Management授课类型语音室授课时间第3 周第1,2 节教学目标或要求：Students are required to learn how to choose a manager and manage a business while considering cultural differences of East and West.教学内容（包括基本内容、重点、难点）： Basic contents: Bus
11、iness management; How to choose a manager; Blending East and West; Modernizing Chinas ManagersImportant points: Allocate resources; attain goals; co-ordinate activities; motivating subordinates; get rid of conflicts; make considerable progress; correct significant deviations; as a whole; effectivene
12、ss and efficiency; utive staff; overall guidelines; printed material; public library; country-specific information; a shortage of; on paper; technological advances; high level managers; have the final say; on account of; on the basis of; cultural nuances; for the sake of; spending autonomy; be suite
13、d to; be concerned with; push sb. to do sth.; foreign-invested enterprise; clash with; state-defined plan; be of no concern; a set price; put pressure on sb. pinpoint market opportunities; appeal to; simply putDifficult points: bring about substantial changes to the existing structure; effectiveness
14、 is the critical criterionit seems to me that.Improve a firms competitive standing.Integrating international practices with the realities of working in China; Stand a better chance of being promoted教学手段与方法：lecture and discussion思考题、讨论题、作业：at a hotel参考资料（含参考书、文献等）：体验商务英语综合教程1 李平, 陈洁 高等教育出版社 2005年6月 注
15、：1、每项页面大小可自行添减；2一次课为一个教案；3、“重点”、“难点”、“教学手段与方法”部分要尽量具体；4、授课类型指：理论课、讨论课、实验或实习课、练习或习题课等。商务英语口语课程教案3授课题目（教学章节或主题）：Office Work授课类型语音室授课时间第4 周第1,2 节教学目标或要求：Students are required to learn how to be accustomed to life in the office and do a successful secretary job教学内容（包括基本内容、重点、难点）： Basic contents: Life in
16、 the office; A new secretary reporting to work; office work; conflicting views on office computerizationImportant points: A report on office routines; the official work day; sit idle; as the saying goes; be around; a business lunch; commuting; establishments; coffee break; file copies of the letters
17、; check the e-mail; forward the business mails; by the way; greet visitors; keep a register of visitors; place all the telephone calls; in low supply; outgoing and incoming correspondence; an inventory of stock; keep the files in order; deal with; work overtime; present information; call back; arran
18、ge conferences; be hectic; the finance office; accounts receivable and accounts payable; keep a running audit of; cash reserve; the payroll; automate their offices; feel like; install a computer system; write the orders; be overloaded; break downDifficult points: You are saying.It depends. He has to
19、 keyboard in numbers for everything.Senior management tend to think that amazing new levels of efficiency will be attained.教学手段与方法：lecture and discussion思考题、讨论题、作业：telephone calls参考资料（含参考书、文献等）：体验商务英语综合教程1 李平, 陈洁 高等教育出版社 2005年6月 注：1、每项页面大小可自行添减；2一次课为一个教案；3、“重点”、“难点”、“教学手段与方法”部分要尽量具体；4、授课类型指：理论课、讨论课、
20、实验或实习课、练习或习题课等。商务英语口语课程教案4授课题目（教学章节或主题）：Telephone Conversations授课类型语音室授课时间第5 周第1,2 节教学目标或要求：Students learn how to make a telephone, call back and how to use telephone effectively.教学内容（包括基本内容、重点、难点）： Basic contents: Making a Business Call; Calling Back; Calling for Information; Using the Telephone Ef
21、fectivelyImportant points: Trade fair; express an interest in sth.; call in; put through; inquiry about; literature; for preference; confirm the arrangements; be available; the managing director; take the call; return ones call; place an order; the catalogue number; the letter of credit; offer on-si
22、te service; bringin; in stock; be of service; take attitude towards; pose a problem; contact with; talk around; get to the point; at the other end of the telephone; descend to; a hostile tone; disarming; Difficult points: Id like to speak to.Im calling from.Hold the line, pleaseDay-to-day running of
23、 virtually every businessHow soon could you deliver Its free for the length of the warranty.There is a 14-day money-back guarantee ifWe appreciate your having called us and hope we can be of service.教学手段与方法：lecture and discussion思考题、讨论题、作业：housing参考资料（含参考书、文献等）：体验商务英语综合教程1 李平, 陈洁 高等教育出版社 2005年6月 注：1
24、、每项页面大小可自行添减；2一次课为一个教案；3、“重点”、“难点”、“教学手段与方法”部分要尽量具体；4、授课类型指：理论课、讨论课、实验或实习课、练习或习题课等。商务英语口语课程教案5授课题目（教学章节或主题）：Job Interviewing授课类型语音室授课时间第6 周第1,2 节教学目标或要求：Students learn how to find a job, have a job interview and handle difficult questions.教学内容（包括基本内容、重点、难点）： Basic contents: Making a Business Call; C
25、alling Back; Calling for Information; Using the Telephone EffectivelyImportant points: Have an opening for a secretarial position; referto; educational background; do freelance work for.; furnish a letter of recommendation; qualifications for the job; a starting salary; further education; up to; at
26、full pay; attend college courses; keepin our active file; a one-year full-time PA course; a bit rusty; gather; move on to; be fluent in; public relations; do consultant work; the sales director; scope and opportunity; strengths and weaknesses; bonus scheme; be eligible to; share in; press on; have a
27、 fair idea; the advertisement for application; be in ones shoes; start off with; pretty hard-working; on ones own initiative; make reference to; at a pace with; be bound to; make a good impression; Difficult points: I appreciate the time youve given me.I hope you have a good journey.I can just get d
28、own to the nitty-gritty.Youd be eligible to share in the companys bonus scheme.Time is pressing on.教学手段与方法：lecture and discussion思考题、讨论题、作业：sales promotion参考资料（含参考书、文献等）：体验商务英语综合教程1 李平, 陈洁 高等教育出版社 2005年6月 注：1、每项页面大小可自行添减；2一次课为一个教案；3、“重点”、“难点”、“教学手段与方法”部分要尽量具体；4、授课类型指：理论课、讨论课、实验或实习课、练习或习题课等。商务英语口语课程教
29、案6授课题目（教学章节或主题）：Business Advertisement授课类型语音室授课时间第7 周第1,2 节教学目标或要求：Students learn several kinds of advertising media and the idea of business advertising and how to start a new advertising campaign.教学内容（包括基本内容、重点、难点）： Basic contents: Popular Advertising Media; Business Advertising; The New Advertisi
30、ng Campaign; The New CatalogueImportant points: Leaflets; a high response rate; direct mail advertising; catalogue; billboards; posters; outdoor advertising; an advertising agency; classified advertising; win a good reputation; television commercials; in black and white; moving pictures; good acoust
31、ics; bring out; broadly speaking; in a narrow sense; target audience; consumer advertisement; ultimate consumer; aim at; mass consumer media; business advertising; be concentrated in; corporate advertising; recruitment advertising; be out of date; a household expression; forward-looking; product lif
32、e cycle; sell well; a teaser campaign; layout; the direct mail shot; potential customers; take notice of; decisions of purchase; a budget supplement; go over the budget; an eye-catcher; Difficult points: Enhance the companys general community citizenship and to create public goodwill;Improve employe
33、e moral;Business advertisement do fall into many kinds.No wander that illustrations have miraculous power.教学手段与方法：lecture and discussion思考题、讨论题、作业：visiting factories参考资料（含参考书、文献等）：体验商务英语综合教程1 李平, 陈洁 高等教育出版社 2005年6月 注：1、每项页面大小可自行添减；2一次课为一个教案；3、“重点”、“难点”、“教学手段与方法”部分要尽量具体；4、授课类型指：理论课、讨论课、实验或实习课、练习或习题课等
34、。商务英语口语课程教案7授课题目（教学章节或主题）：Business Public Relations授课类型语音室授课时间第8周第1,2 节教学目标或要求：Students learn what to say at the international press party, how to persuade a potential customer and overcome objection.教学内容（包括基本内容、重点、难点）： Basic contents: At the International Press Party; Interview on a Joint Venture;
35、Persuading a Potential Customer; Overcoming objectionImportant points: Cover and report; The Chinese journalistic circle; get in touch with; rank first in electronic product market; with pleasure; continued success; service force; have partnership with; ensure the success of; a commitment to; go aga
36、inst basic belief; the right morale; pursuing excellence in; adhere to; be greatly enlightened; promotion on; be packed; independent research agency; test market; get your hopes up too high; pleasing to the eye; be at your service; careless treatment; leave your skin clean with a healthy and glowing
37、 look; Difficult points: We are feeling particularly honored to be present at.Id like to extend our warmest welcome to sb.Id like to express our heartfelt thanks to sb.Wish to propose a toast to our friendship and cooperation.Highly competitive at home and abroad;I cant agree more.I see no reason to
38、 change.教学手段与方法：lecture and discussion思考题、讨论题、作业：inquiries and offers参考资料（含参考书、文献等）：体验商务英语综合教程1 李平, 陈洁 高等教育出版社 2005年6月 注：1、每项页面大小可自行添减；2一次课为一个教案；3、“重点”、“难点”、“教学手段与方法”部分要尽量具体；4、授课类型指：理论课、讨论课、实验或实习课、练习或习题课等。商务英语口语课程教案8授课题目（教学章节或主题）：Recreational Activities授课类型语音室授课时间第9周第1,2 节教学目标或要求：Students learn how
39、to enjoy themselves at the recreational center, such as theatre, playing golf, and party.教学内容（包括基本内容、重点、难点）： Basic contents: Enjoying Yourself at the Recreational Center; Going to the Theatre; Playing golf; The PartyImportant points: The latest recreational sports apparatus; have a dip in; swimming
40、trunks; golf course; water-ski; rowing boat; tennis court; go along with sb.; seats in the stalls; the dress circle; acrobatics; facial painting; get dressed up; a regular member; run into; extra set; pick up; a driving range; have a point; on the mend; be sensitive to; a marriage counselor; work ou
41、t; all along; get sth. over; break up; Difficult points: That sounds interesting; A free supply of towels; rackets and balls are available at a small charge; Peking Opera is a popular folk tradition; The gestures are highly stylized and symbolic;Take steps to preserve and expand Peking Opera;Wish yo
42、u the best of luckA beautiful and well-kept courseSame old Jim, I havent seen you around.Thats the way I feel about it.To be hones with you教学手段与方法：lecture and discussion思考题、讨论题、作业：price参考资料（含参考书、文献等）：体验商务英语综合教程1 李平, 陈洁 高等教育出版社 2005年6月 注：1、每项页面大小可自行添减；2一次课为一个教案；3、“重点”、“难点”、“教学手段与方法”部分要尽量具体；4、授课类型指：理论
43、课、讨论课、实验或实习课、练习或习题课等。商务英语口语课程教案9授课题目（教学章节或主题）：congratulation and consolation授课类型语音室授课时间第10周第1,2 节教学目标或要求：Students learn how to keep calm, have confidence and take courage.教学内容（包括基本内容、重点、难点）： Basic contents: The bit of luck; Keeping Calm; Having Confidence; Taking CourageImportant points: Supplemente
44、d by; commission on sales; based on; make an estimate; sales quotas; keep up to; count on; look up; take the order; supply on credit; delivery delay; penalty clause; overdue delivery; the production line; delivery date; claim compensation from; offset; for stock; have the lions share with; form a tr
45、ust; be in the red; raise a loan; share capital; market value; a complete write-off; cover; tip off; insurance broker; a blanket insurance policy; insure with; take ones courage in both hands; Difficult points: The new system will be a graded salary based on sales quotas.What was the bit of luck?When did we promise delivery?L
