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1、Coca-Cola is the worlds largest manufacturer,distributor,and marketer of non-alcoholic beverage concentrates and syrups.It operates in over 200 countries and sells more than 3,000 different products,including the famous Coca-Cola and Sprite lines of soft drinks.,MARKET SHARE,2010,2011,Coca-Cola,Peps
2、i,2012,SALES,2010,2011,2010,2011,2008,2009,2006,2007,2012,$billions,STOCK PRICE,2010,2011,2012,CPM,EFE,IFE,SWOT,Strengths,The worlds most valuable brand High market shareStrong customer loyaltyWide variety of Coca-Cola products Dominant market leader of the global soft-drink industry Enormous distri
3、bution and production facilities Strong financial position and profitsGreat advertising and promoting activities,Weaknesses,High burden of external debts Product offering is restricted to beveragesDiscontinued its many products,which results in bad image of the brandLess aggressive market standing i
4、n todays changing economic surroundings,Opportunities,Diversify into the non-carbonated drinks such as coffee,water,juices,etc.Consumers prefer to drink new smaller beverage products that are not sold on a mass scale.The company can offer the hygienic products due to increasing number of health cons
5、cious consumers.European market and China show marvelous potential for growth.Diversify into complementary food products which will ultimately increase the drink consumption.Partnership with fast food chains.,Threats,Strong competitors such as Pepsi Consumers prefer to drink non-carbonated productsRapidly increasing prices of raw materialCarbonated drink revenues have been decreasing,Thank you for your time!,
