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1、绿丝带 在行动,每个你都是抗灾最前线,四川汶川“512”特大地震，无数同胞们被困在废墟之下。新浪论坛网友发贴倡议，“每个你都是抗灾最前线！绿丝带”行动，号召大家系上绿丝带，并提醒自己和周围的朋友，献出自己的关怀和爱心，为灾区人民带去绿色、生命和希望，同时希望爱能够像绿色丝带一般不断传递下去。5月14日，新浪绿丝带活动启动,绿丝带缘起,绿丝带代表着,绿色，是生命！是遇难同胞等待被抢救的每一口呼吸；,绿色，是希望！是团结抗灾一定会胜利的美好明天；,绿色，是勇气！是人民子弟兵奋不顾身拯救同胞的身影；,一条绿丝带，凝聚着龙的传人的全部爱心与力量！,绿丝带启动仪式,5月14日，新浪网启动绿丝带行动，并邀
2、请到新浪首席执行官兼总裁曹国伟、万科股份董事会主席王石、艺人任泉、时尚芭莎杂志社主编苏芒等人作为倡议嘉宾，嘉宾们系上绿丝带，同时讲述自己在抗灾中正在尽的义务。,绿色希望照耀全球，绿丝带打造中国奇迹:目前绿丝带行动为网友提供了多种参与方式,无论你是坛友,博主还是拍客都请行动起来吧每个你都是抗灾最前线.,搭建寻亲平台,5月15日，新浪论坛和地方媒体联合建立寻亲平台，发动志愿者寻找网友在地震里失去音讯的亲人。平台搭建一天平台内出现共有主题 471 个,帖子 705 篇,回复10万余条.,启动救灾捐物绿色通道,5月15日，新浪网在论坛里开通救灾捐物绿色通道，打通了三条去往灾区：什邡、绵阳、绵竹的绿色专
3、线，网友可以通过新浪论坛车友会，把捐赠物资交给论坛。由新浪委托四川民航北京货运处免费空运到灾区，捐赠物资会直接抵达当地政府。绿丝带把北京热心市民和灾区受难的同胞们连接了起来，把网友的关切传输给他们。,绿色通道,发起千万网友祈福,5月15日,新浪博客发起了千万网友祈福的活动,号召网友发表祝福并将自己的博客更换爱心模版传播爱心祈祷生命.5200万博友心系灾区同胞.,绿丝带行动在延续,新浪拍客在一线拍摄感人故事,象册见证珍贵瞬间图片征集,目前绿丝带行动通过不同平台开展了多样的救灾活动,新的活动将陆续登陆.,绿丝带行动空前影响力:目前绿丝带行动牵动新浪亿万网友的心,引发了电视报纸等媒体主动报道,社会各
4、界积极响应.,电视媒体主动报道传播,CCTV主动报道传播绿丝带行动CCTV1直播节目“抗震救灾 众志成城”详细报道了发生在新浪网上的救助军嫂事情，并连线采访了发帖军人和其爱人，时间持续好几分钟，页面一直在不停播放新浪论坛的帖子内容，并多次体现出新浪论坛以及“绿丝带”,湖南卫视第一时间响应新浪绿丝带行动5月17日湖南卫视举办的慈善赈灾晚会中号召各界明星与观众关注绿丝带行动.并现场派发绿丝带.,央视主持人佩戴绿丝带,明星积极参与大力支持绿丝带行动,“时尚先生”首映名人系绿丝带走秀 5月16日，时尚先生电影首映式上，参与首映的导演乔梁、著名演员孔维、方中信、吕玉来、张静纷纷系上绿丝带为灾区祈祷。,中
5、超比赛中的绿丝带,中超第8轮赈灾义赛球员佩带绿丝带支持赈灾北京时间5月17日下午，2008年中超联赛第8轮开打，同时这一轮的比赛也是为四川大地震的义赛图为大连队球员佩带绿丝带支持绿丝带行动.,浪漫婚礼中的绿丝带,婚礼现场新人带上“绿丝带”感动所有来宾 新郎小赵是原本计划的婚礼现场，只安排了属于他和新娘的浪漫。没想地震发生了，他们的心也被震动。在昨日中午的婚礼仪式现场，小赵突然从兜里抽出两条绿色丝带。“这是我昨天从时报领的，系上吧！让我们为正在受难的同胞们祈福。”小赵牵着美丽新娘小许的手说。新娘轻轻地点了点头，两人交换着温柔地将绿丝带系到了手腕上。此时的绿色显得特别鲜艳和灿烂。,小学课堂上的绿丝
6、带,重庆小学生佩带绿丝带上课新浪论坛联合重庆时报共同发出倡议：让我们都带上“绿丝带”，每个人都是抗灾最前线！16日下午1时起，重庆时报将免费提供500条“绿丝带”，市民可前来领取。重庆小学积极响应并组织学生同一佩带绿丝带.,我们邀请企业一起加入真诚邀请每一个有社会责任感的企业加入.,我们邀请企业一起加入,伸出你的手，献出你的爱，我们欢迎企业一同加入绿丝带行动 每个企业都是抗灾最前线的英雄!,基本合作方式:.新浪统一提供绿丝带制作标准由企业自行制作实物.组织相关慈善活动发放绿丝带,或捆绑产品发放.参与绿丝带行动提供救灾相关资源(如车队负责物资运输)所有加入企业活动照片/视频/文字/发送给新浪在专
7、题中的”企业在行动”模块体现.,深入合作方式:(请与新浪沟通)个性化定制内部广告推广,企业与新浪一起推动活动的传播最大化专题内定制企业活动专区.配合企业需求个性化定制相关公益活动,为了更好的与企业合作将活动传播效果最大化,新浪邀请您,我们邀请企业一起加入,个性化定制内广,企业相关慈善活动专区,-广告大师李奥贝纳,百感交集,100 LEOS,Wit&Wisdom from Leo Burnett,伸手摘星，即使徒劳无功，亦不致一手污泥。,When you reach for the stars you may not quiteget one,but you wont come up with
8、a handful of mud either。,百感交集,不想犯错？只要不再去想好的创意点子就行了。,To swear off making mistakes is very easy.All you have to do is swear off having ideas.,百感交集,丧失谦逊，会危害我们的判断力；自以为是，可以让我们前进时栽跟斗。,Loss of humility can wreck our judgment.Smug complacency can put a roadblock infront or our progress.,百感交集,There is no suc
9、h thing as apermanent advertising success.,广告没有永恒的成功。,百感交集,我相信，自我的满足就是每天感觉自己的薪水一分一毫都是自己流血流汗赚来的。,Personal satisfaction,I believe,must come in a day-to-day feeling that one has earned hisor her pay.,百感交集,我从未见过，在任何真正伟大广告诞生的过程中没有一点疑惑、没有堆满的废纸篓、没有殚精竭虑，没有对自我的恼怒和诅咒。,Rarely have I seen any really great adver
10、tising created without a certain amount of confusion,throw-aways,bent noses,irritation and downrightcursedness.,百感交集,有趣却毫无销售力的广告，只是在原地踏步；但是有销售力却无趣的广告，却令人憎恶。,Fun without sell gets nowhere but sellwithout fun tends to become obnoxious.,百感交集,做生意的唯一目的，几在服务人群；而广告的唯一目的，就是对人们解释这项服务。,The sole purpose of bus
11、iness is service.The sole purpose of advertising is explainingthe service which is business renders.,百感交集,这家公司从来不曾刻板而无趣。这是我们珍贵的资产，也是每天兢兢业业的原动力。,One thing this company has never beenis stuffy.And this is a valuable thing not to have been and is very much a part of what makes us tick.,百感交集,简单点吧！让我们挑最明
12、显的特点-最共通的事物-把它做的非比寻常地好。,Keep it simple.Lets do the obvious thing-the common thing-but lets do it uncommonly well.,百感交集,最可怕的未来，就是万一我们得了“肥脑症”（fatheadism）两耳之间别无长物，只有肥油，足以致我们于死地。,The most fearful possibility that lies ahead isthat we might contract fatheadism-fat betweenthe ears can destroy us.,百感交集,我们希
13、望消费者说：“这真是个好产品”，而不是说：“这真是个好广告”。,We want consumers to say,Thats-a hell of productinstead of Thats a hell of an ad.,百感交集,企划广告时，就该想到如何销售。,Plan the sale when you plan the ad.,百感交集,即使不考虑道德因素，不诚实的广告也被证实无利可图。,Regardless of the moral issue,dishonesty in advertising has provedvery unprofitable.,百感交集,如果你无法将自己
14、当成消费者，那么你根本就不该进入广告这一行。,If you cant turn yourself into yourcustomer,you probably shouldnt be inthe ad writing business at all.,百感交集,如果你在芝加哥做不出好广告，换到别的地方也无济于事,If you cant make a good ad in Chicago,you cant make one anywhere.,百感交集,有能力的创意人员，不会认为他的工作只是一项或一套广告，他一定会下功夫去了解影响产品销售的其他因素。,The competent creative
15、 man does not approach hisjob solely in terms of making an advertisement,ora series of advertisements.He must approach it witha clear understand of what other factors are involvedin the sale of the product,百感交集,在这个没人知道明天是什么样子的世界里，唯一能教人免于沮丧发狂的东西，就是朴实原始的作品。,In a world where nobody seems to know whatsg
16、oing to happen next,the only thing to do to keepfrom going completely nuts from frustration is plainold-fashioned work.,百感交集,对生活抱持全面性的好奇，仍是伟大创意人员成功的秘诀。,Curiosity about life in all of its aspects,I think,is still the secret of great creative people.,百感交集,我们生活的真正目的，便是透过创意和点子，为客户创造商誉并不断开创销售佳绩。,Our real
17、 purpose in life is that of improvingthe sales effectiveness and reputation of ourclients through ideas.,百感交集,如果我们努力去寻找的话，终会有改进的空间，在某处等着我们。,There is a paradise of improvement awaitingus if we search hard enough for it.,百感交集,我渐渐学到，为当时不受欢迎的想法或观念而战，永远是值回票价的，千万别屈服匆促而轻率的大众协议。,I have learned that it pays
18、to fight for conceptsand causes that may appear unpopular atthe moment,rather than following the course quickand easy agreement.,百感交集,很明确的,公司不可能不比员工成长得更好或更快。,It is apparent that the company cantbe any better or bigger than thegrowth of the people in it.,百感交集,广告是人与人沟通的行业，我们应永远力行这个原则。,In this agency b
19、usiness we are peopletalking to people,and thats what we should keep running through out fingers.,百感交集,我们制作销售产品的广告，但也请记住，广告负有广泛的社会责任。,Lets gear our advertising to sell our goods,but lets recognize also that advertising hasa broad social responsibility.,百感交集,如果你并不拥有十足的创造力，丰富的想象力，对万事万物也没有太多的好奇和疑问，那么，我
20、劝你最好离广告这行远一点。,If youre not fertile and imaginative and full of wonder-and curiosity,I urge you to stay away from advertising.,百感交集,所谓的拜大主义，就是冰封固有操守而火热追求利润。,Too-bigness has set in when the hot pursuitOf profits cuts corners on old-fashioned ethics.,百感交集,一个真正优秀的创意人员，对实事求是比能言善道更有兴趣，对感动人心比甜言蜜语更觉满足。,A re
21、ally good creative person is more interested inearnestness than in glibness and takes more satisfactionout of converting people than in wowing them.,百感交集,创意给人生命和生趣。,Ideas alone enable a man to survive and flourish.,百感交集,当一个人从骨子里深深了解什么是对的，并时时身体力行，他便能免于落入妥协的陷阱-没有人能收买他或腐化他。,When a man knows deep in his
22、 bones what is right,and keeps acting on it,he avoids the trap of compromise-he remains incorruptible.,百感交集,一个公司，如果员工都不敢开口说话，发出不同的声音，或大胆表达创见，大概离关门不远了。,A company in which anyone is afraid to speak up,to differ,to be daring and original,is closing the coffin door on itself.,百感交集,公司壮大的一半乐趣，我认为，是对先贬后褒毫不
23、在意。,Half the pleasure of getting big,I think,is to thumb yournose at the indignity of getting dignified.,百感交集,让我们继续以此闻名：这家代理商，花了大部分时间在改进它的理念，而不是辩解它的正确性。,Lets continue to be known as an agency which spends more time trying to improve its theories rather than to defend them.,百感交集,整体的解决方法始终于单一个体的个别努力。,
24、Collective solutions to problems start with individual human beings and individual efforts.,百感交集,公司变大，有时候的确有说不出的苦处，但是，相信我，比起缩编和停滞，这种痛苦实在微不足道。,百感交集,Growing pains sometimes may seem unbearable,but-believe me they are nothing compared with the pain-of shrinking or the pain standing still.,百感交集,广告如此这般告诉
25、人们：“如此产品，给你如此的好处，到此处你就能找到它”。,Advertising says to people,Heres what weve got.Heres what it will do for you.Herehow to get it.,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,
26、百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,-广告大师李奥贝纳,百感交集,100 LEOS,Wit&Wisdom from Leo Burnett,伸手摘星，即使徒劳无功，亦不致一手污泥。,When you reach for the stars you may not quiteget one,but you wont come up wi
27、th a handful of mud either。,百感交集,不想犯错？只要不再去想好的创意点子就行了。,To swear off making mistakes is very easy.All you have to do is swear off having ideas.,百感交集,丧失谦逊，会危害我们的判断力；自以为是，可以让我们前进时栽跟斗。,Loss of humility can wreck our judgment.Smug complacency can put a roadblock infront or our progress.,百感交集,There is no
28、such thing as apermanent advertising success.,广告没有永恒的成功。,百感交集,我相信，自我的满足就是每天感觉自己的薪水一分一毫都是自己流血流汗赚来的。,Personal satisfaction,I believe,must come in a day-to-day feeling that one has earned hisor her pay.,百感交集,我从未见过，在任何真正伟大广告诞生的过程中没有一点疑惑、没有堆满的废纸篓、没有殚精竭虑，没有对自我的恼怒和诅咒。,Rarely have I seen any really great ad
29、vertising created without a certain amount of confusion,throw-aways,bent noses,irritation and downrightcursedness.,百感交集,有趣却毫无销售力的广告，只是在原地踏步；但是有销售力却无趣的广告，却令人憎恶。,Fun without sell gets nowhere but sellwithout fun tends to become obnoxious.,百感交集,做生意的唯一目的，几在服务人群；而广告的唯一目的，就是对人们解释这项服务。,The sole purpose of
30、business is service.The sole purpose of advertising is explainingthe service which is business renders.,百感交集,这家公司从来不曾刻板而无趣。这是我们珍贵的资产，也是每天兢兢业业的原动力。,One thing this company has never beenis stuffy.And this is a valuable thing not to have been and is very much a part of what makes us tick.,百感交集,简单点吧！让我们
31、挑最明显的特点-最共通的事物-把它做的非比寻常地好。,Keep it simple.Lets do the obvious thing-the common thing-but lets do it uncommonly well.,百感交集,最可怕的未来，就是万一我们得了“肥脑症”（fatheadism）两耳之间别无长物，只有肥油，足以致我们于死地。,The most fearful possibility that lies ahead isthat we might contract fatheadism-fat betweenthe ears can destroy us.,百感交集,
32、我们希望消费者说：“这真是个好产品”，而不是说：“这真是个好广告”。,We want consumers to say,Thats-a hell of productinstead of Thats a hell of an ad.,百感交集,企划广告时，就该想到如何销售。,Plan the sale when you plan the ad.,百感交集,即使不考虑道德因素，不诚实的广告也被证实无利可图。,Regardless of the moral issue,dishonesty in advertising has provedvery unprofitable.,百感交集,如果你无法
33、将自己当成消费者，那么你根本就不该进入广告这一行。,If you cant turn yourself into yourcustomer,you probably shouldnt be inthe ad writing business at all.,百感交集,如果你在芝加哥做不出好广告，换到别的地方也无济于事,If you cant make a good ad in Chicago,you cant make one anywhere.,百感交集,有能力的创意人员，不会认为他的工作只是一项或一套广告，他一定会下功夫去了解影响产品销售的其他因素。,The competent creat
34、ive man does not approach hisjob solely in terms of making an advertisement,ora series of advertisements.He must approach it witha clear understand of what other factors are involvedin the sale of the product,百感交集,在这个没人知道明天是什么样子的世界里，唯一能教人免于沮丧发狂的东西，就是朴实原始的作品。,In a world where nobody seems to know wha
35、tsgoing to happen next,the only thing to do to keepfrom going completely nuts from frustration is plainold-fashioned work.,百感交集,对生活抱持全面性的好奇，仍是伟大创意人员成功的秘诀。,Curiosity about life in all of its aspects,I think,is still the secret of great creative people.,百感交集,我们生活的真正目的，便是透过创意和点子，为客户创造商誉并不断开创销售佳绩。,Our r
36、eal purpose in life is that of improvingthe sales effectiveness and reputation of ourclients through ideas.,百感交集,如果我们努力去寻找的话，终会有改进的空间，在某处等着我们。,There is a paradise of improvement awaitingus if we search hard enough for it.,百感交集,我渐渐学到，为当时不受欢迎的想法或观念而战，永远是值回票价的，千万别屈服匆促而轻率的大众协议。,I have learned that it pa
37、ys to fight for conceptsand causes that may appear unpopular atthe moment,rather than following the course quickand easy agreement.,百感交集,很明确的,公司不可能不比员工成长得更好或更快。,It is apparent that the company cantbe any better or bigger than thegrowth of the people in it.,百感交集,广告是人与人沟通的行业，我们应永远力行这个原则。,In this agenc
38、y business we are peopletalking to people,and thats what we should keep running through out fingers.,百感交集,我们制作销售产品的广告，但也请记住，广告负有广泛的社会责任。,Lets gear our advertising to sell our goods,but lets recognize also that advertising hasa broad social responsibility.,百感交集,如果你并不拥有十足的创造力，丰富的想象力，对万事万物也没有太多的好奇和疑问，那
39、么，我劝你最好离广告这行远一点。,If youre not fertile and imaginative and full of wonder-and curiosity,I urge you to stay away from advertising.,百感交集,所谓的拜大主义，就是冰封固有操守而火热追求利润。,Too-bigness has set in when the hot pursuitOf profits cuts corners on old-fashioned ethics.,百感交集,一个真正优秀的创意人员，对实事求是比能言善道更有兴趣，对感动人心比甜言蜜语更觉满足。,A
40、 really good creative person is more interested inearnestness than in glibness and takes more satisfactionout of converting people than in wowing them.,百感交集,创意给人生命和生趣。,Ideas alone enable a man to survive and flourish.,百感交集,当一个人从骨子里深深了解什么是对的，并时时身体力行，他便能免于落入妥协的陷阱-没有人能收买他或腐化他。,When a man knows deep in
41、his bones what is right,and keeps acting on it,he avoids the trap of compromise-he remains incorruptible.,百感交集,一个公司，如果员工都不敢开口说话，发出不同的声音，或大胆表达创见，大概离关门不远了。,A company in which anyone is afraid to speak up,to differ,to be daring and original,is closing the coffin door on itself.,百感交集,公司壮大的一半乐趣，我认为，是对先贬后
42、褒毫不在意。,Half the pleasure of getting big,I think,is to thumb yournose at the indignity of getting dignified.,百感交集,让我们继续以此闻名：这家代理商，花了大部分时间在改进它的理念，而不是辩解它的正确性。,Lets continue to be known as an agency which spends more time trying to improve its theories rather than to defend them.,百感交集,整体的解决方法始终于单一个体的个别努
43、力。,Collective solutions to problems start with individual human beings and individual efforts.,百感交集,公司变大，有时候的确有说不出的苦处，但是，相信我，比起缩编和停滞，这种痛苦实在微不足道。,百感交集,Growing pains sometimes may seem unbearable,but-believe me they are nothing compared with the pain-of shrinking or the pain standing still.,百感交集,广告如此这
44、般告诉人们：“如此产品，给你如此的好处，到此处你就能找到它”。,Advertising says to people,Heres what weve got.Heres what it will do for you.Herehow to get it.,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,百感交集,
