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1、0,Telecom&Media Convergencewith Quadruple Play Strategy,For Content,Applications and Transactions,YK Wong SVP,Research&Development,Nov 2008,Hong Kong,a Leader in Technology and Competition,7M population,multi-lingual,mainly Chinese speaking4 Pay-TV Operators,5 Fixed Operators,5 Mobile Operators-ALL
2、Facilities based,NO Broadband Unbundling2 Free to Air Broadcasters with 4 channels(2 Eng+2 Chi)-DTT Service just launched3.8 million Telephone LinesMobile penetration over 130%with 3G launched in 2003Worlds 2nd most developed broadband market with morethan 1.6m accounts about 60%household penetratio
3、nOver 55%Pay-TV household penetrationWorld leading Informa“Converging Media(CM)Index”*1*End 3Q 2007:Hong Kong=47.6;UK=45.3;Japan=40.6;USA=36.7,a Leader in Technology Innovation in Asia,Formerly known as Hong Kong TelecomLargest Fixed,Mobile and Broadband Operator in Hong KongWorlds Largest Commercia
4、l Deployment of IPTV 35%HomesMarket Capitalisation over US$4BAnnual Turnover in excess of US$3BSubsidiaries in Engineering,IT Systems Integration,International Projects,Global Connectivity and Property3.5Ghz Broadband Wireless Business in UK migrating to WiMax2,International Business,Regional Office
5、 and Growing Business Potential,HeadquartersRegional Office/Business Coverage,Moscow,Beijing,San Francisco,Frankfurt,Seoul,Los Angeles,London,Shanghai,Chicago,Prague,Tokyo,New York,Serbia,Guangzhou,Herndon,Virginia,Athens,Hong Kong,Dallas,Tel Aviv,Taiwan,Miami,Rabat,Vietnam,Buenos Aires,Morocco,Thai
6、land,Dakar,Philippines,Dubai,Kuala Lumpur,Saudi Arabia,Brunei,SingaporeIndonesiaSri Lanka,Europe,Middle East&Africa3,Asia,Americas,PCCW Business TransformationExtending Value ChainContentApplication,Access,Transactions,Conduit(POTS,Basic Broadband),Own content(e.g phone calls)Separate networks and b
7、illing,Unlocking CapabilitiesSecure third party contentManaged high bandwidth,Network and BillingTrusted partnerIncreased stickiness4,PCCW Quadplay Quadruple Brands,5,BroadbandFixed Line,MobileIPTV,6,PCCW Has A Leading Market Position in HK2.7M Fixed Lines1.2M Broadband Lines900k PayTVSubscribers,Sw
8、eet Spot,1M MobileSubscribers,.One part of wider Telco transformation strategy for Content,Applications and Transactions,Services,7,Customers Access Integrated Services through,Triple Play and Quad Play on an All IP Core Network,Telephone,TV,Mobile,PC,Access LayerContent ApplicationsTransactionalSer
9、vicesIP Core Network,Wireline,MobileCellular,WiredBroadband,WirelessHome/Office,BroadbandWireless,Access to valuable content and transaction revenues will be via multiple access,technologies for a number of customer situations,devices and experiences,fixed,wireless and mobile,ContentTransactional,&,
10、&Transactional,PCCWs Ubiquitous Broadband StrategyEnabling PCCWs quad play of media and other services on multiple devices,which roam seamlessly over our broadband,mobile and Wi-Fi networks3G/WiFi dual,mode,Imbedded with,NetvigatorEverwhereAccessNGN IP CoreContent,Applications,Broadband,City wide co
11、verage,Fiber Direct,Netvigatoreverywhere,Homewireless,3G/7.2Mbps HSDPA,8,Content Applications&TransactionalServices,INTERACTIVECONTENT&TRANSACTIONS,HOMENETWORKING,INTEGRATEDSERVICES,Full Range of Service PlatformsNow and Going Forward,2003,2004,2005,2006,2007 Going Forward,VoiceCircuit Switched,Pack
12、etSwitched,NGN,PSTN,NGFL,IP Voice,Broadband1.5-6Mbps 6Mbps,8Mbps,ADSL2+18Mbps,Wi-Fi,VDSL30Mbps,FTTH1000M,TelevisionBasic Pay TV,BasicInteractivity,AdvancedInteractivity,HDTV,Mobile2G,3G,HSDPAWiFi AutoRoaming,MobileTV,9,Full Range of Service PlatformsNow and Going Forward,2003,2004,2005,2006,2007 Goi
13、ng Forward,VoiceCircuit Switched,PacketSwitched,NGN,PSTN,NGFL,IP Voice,Broadband1.5-6Mbps 6Mbps,8Mbps,ADSL2+18Mbps,Wi-Fi,VDSL30Mbps,FTTH1000M,TelevisionBasic Pay TV,BasicInteractivity,AdvancedInteractivity,HDTV,Mobile2G,3G,HSDPAWiFi AutoRoaming,MobileTV,10,Stable Fixed-line Business,(000)1,6671,543,
14、Fixed LinesResidential LinesBusiness Lines,Solid Customer Base&ARPUMaintained solid customer base-Monthly churn rate less than 1%Focus on profitability and providing valueto customers-Firm ARPU trend sustained,1,487,1,423,1,387,1,4031,407 1,407 1,4071,400,-Continue to innovate,First in the world to
15、provide innovativehome multimedia service eye,featuringnewly enriched content,1,266,1,2361,175 1,144,1,1271,164,1,176 1,180 1,183 1,183,and applications tobenefit variousmembers of,the family,H1,H2,H1,H2,H1,H2,H1,H2,H1,H2,2003,2004,2005,2006,2007,11,12,Fixed Line Evolution from Basic Voice toAdvance
16、d Integrated NGN Phone Services,In the PastAccess Only,NowVoice+Data,TomorrowVoice+Data+Video+Content Applications&Transactions,Color screen,FutureIntegratedServices,Monochromescreen,Broadband3GFL-eye,VoWi-Fi Home networkingFixed Mobile Integrated Services,Video CallSecured Transactions,NGFLBasic da
17、ta,now TV StreamingMMS,DEL,SMSInteractive InformationToday,PSTN,Full IPNGN Deployment,Time,PCCW Services,13,14,PCCW,Service-Your Broadband Phone TV/Video Entertainment Fixed-Mobile Video Calling Smart Telephony Interactive Yellow Pages Music/Audio Entertainment Banking&Payments Ticketing Secured Tra
18、nsactions&Betting Convenient Purchases Kids Playground Useful Infotainment“Octopus”Card Reader/Writer USB&Wi-Fi Expansion Broadband NGN,New Multimedia Service PlatformConnection DiagramBroadband Network,ADSL Modem,DSLAM,Multicast ContentDelivery Network,IPTV Platform,BBPL,BRASBRAS,BroadbandCore,BBPL
19、 Service,PPS,Platform,BBPL multicast video service(now TV)BBPL data service(PPS,music streaming,wall-,SBC,NGN,garden based browsing,Edge,Core,Edge,services,etc),Router,Router,Router,NGN Soft switch&,application serversBBPL voice service,16,(voice,switched video call),MPLS Core,LAG/TG/VIG,Full Range
20、of Service PlatformsNow and Going Forward,2003,2004,2005,2006,2007 Going Forward,VoiceCircuit Switched,PacketSwitched,NGN,PSTN,NGFL,IP Voice,Broadband1.5-6Mbps 6Mbps,8Mbps,ADSL2+18Mbps,Wi-Fi,VDSL30Mbps,FTTH1000M,TelevisionBasic Pay TV,BasicInteractivity,AdvancedInteractivity,HDTV,Mobile2G,3G,HSDPAWi
21、Fi AutoRoaming,MobileTV,17,y,y-o-y,11,+1 1,Market Leader in Broadband,Broadband Lines Continue to Grow,Achievements,(000)WholesaleBusinessConsumer,%y+1,2371,1761,117,Broadband lines grew 11%y-o-y withless than 1%churn rate,62958460,70363517,75368558,79674660,85780715,95388798,99894840,99952,1071041,
22、0601,005,Innovative applications and uniquecontent continue to drive broadbanddemandEnhanced connectivity with highspeed,mobility and the convenience,of wireless,+,+,H1,H2,H1,H2,H1,H2,H1,H2,H1,H2,2003,2004,2005,2006,2007,18,PercentageofTerritorialReach(%),6Mbps,Early ramp up of,fiber to the,building
23、/kerb,Broadband Access Development,introduced85%,93%,Via FTTB+ADSL2+andVDSL,18-25Mbps,8Mbps,19,50%ADSL to 8MbpsTo 50%fromexchangeToday,DedicatedManagedBandwidth withQ.o.S.NOT SHARED!Time,Premium service with high speed,mobility andwireless convenience,High Speed+Most extensive fiber deploymentcoveri
24、ng two-thirds of HKshouseholdsWide range of high bandwidth fiberand VDSL offerings up to 1000M+Mbps,meeting demanding,MobilityUbiquitous wireless platformintegrating 3G,7.2Mbps HSDPAand WiFiAuto network selector detectsthe best network available for+customers,applicationsBroadband Fixed,Wireless and
25、 Mobile,20,21,Rapid PCCW Wi-Fi Expansion,Expanding Wi-Fi Hotspots,Wi-Fi usage rose 10 times since launch in Jan 07,Rapid expansion to over 4,000 hotspots to enable city-wide coverage with 3G/HSDPA Integration,-Public payphone kiosks,-Partnership with various retailers-Strategic alliances with univer
26、sities,Equipped at MTR,a major transportation network withWi-Fi service.In-train service at Airport Express line isunderway,Appointed by HKSAR Government as the only partnerin creating Government Wi-Fi,a public area wirelessservice to all Hong Kong citizens,Tailored Wi-Fi service to public estate re
27、sidents in thepipeline,Developing Hong Kong as a Broadband Wireless City,&Transactional,PCCWs Ubiquitous Broadband Strategy,Enabling PCCWs quad play and other services on multiple devices,which,roam seamlessly over our broadband,mobile and Wi-Fi networks3G/WiFi dual,mode,Imbedded with,NetvigatorEver
28、whereAccessNGN IP CoreContent,Applications,Broadband,City wide coverage,Fiber Direct,Netvigatoreverywhere,Homewireless,3G/7.2Mbps HSDPA,22,Content Applications&TransactionalServices,IPTV Home Networking RoadmapHome Media CenterHD DTT ComboHDTV,AdvancedInteractivity,HD H.264720P at 8Mbps,BasicInterac
29、tivity,Network based Personal Video RecorderOn-demandInteractive AdvertisingTransactional services(e.g.Cinema Ticketing,Stock Trading,In-play eBetting)Casual games,IPTV,Electronic program guideOnline subscriptionOnline billing,23,a la carte modelMPEG2IP Multicast,Traffic&weather channels95 channels(
30、ESPN,ATV,drama)Mini-packages,Today,Time,24,Future Digital HomeDigitalMusicPlayer,MediaStorage,Desktop PC,DigitalPhoto,FrameIP CamSmartphonePortableGame DeviceHMC/STB Companion,Home WiFiGateway,LaptopPC,Set-Top-Box,Connecting to Other Appliances,Reinforcing our Quad Play Advantage,25,Full Range of Se
31、rvice PlatformsNow and Going Forward,2003,2004,2005,2006,2007 Going Forward,VoiceCircuit Switched,PacketSwitched,NGN,PSTN,NGFL,IP Voice,Broadband1.5-6Mbps 6Mbps,8Mbps,ADSL2+18Mbps,Wi-Fi,VDSL30Mbps,FTTH1000M,TelevisionBasic Pay TV,BasicInteractivity,AdvancedInteractivity,HDTV,Mobile2G,3G,HSDPAWiFi Au
32、toRoaming,MobileTV,26,ABC Asia Pacific-Reach Rate-Sep-Nov 2005,0.080%,0.060%,0.000%,Platform FeaturesHigh quality picture with NICAM digital sound,Ability to offer multiple language channels,Accurate Viewership,Viewer reporting time of day/day of week,0.120%0.100%,Mon-FriSat-Sun,OverallSecure platfo
33、rm network based CAUDigitial encryption0.040%No geographic overspill0.020%Firewalled from internet,06,07,08,09,10,11,12,13,14,15,16,17,18,19,20,21,22,23,00,01,02,03,04,05,Zero Piracy Revenue AssuranceInstallation easy and targets feasibleOn-Line/On-Screen,Subscription,Preview,Parental Control and Bi
34、llingEnquiryGrowing Interactivity and Integrated servicesHDTV in commercial service launched August 2007,27,-y,y,%,16,+1,-,29,Momentum Continues,Strong Growth for,Drivers,(000)Installed basePaying base,y-o-6%+818758,882,Widest selection of content with over 155 local&international channels-Over 80 e
35、xclusive world-class movies,sports,news and general entertainment channels,361,441,549391,608444,501,560,628,-Newest self-produced channellaunched in Oct 07 on top of 8 now Sports SDand HD channels and Enhanced HDTV viewing experience and uniqueInteractivity,269,271,-Most comprehensive HD programmin
36、g,147,106,192,including live sports events,world-classdocumentaries and entertainment content,-In-game football interactive information,4-game-,H2,H1,H2,H1,H2,H1,H2,H1,H2,split-screen for the Barclays Premier League,live,2003,2004,2005,2006,2007,stock trading,Yellow Pages Property Search,etc.,28,199
37、,166,114,118 628,70,57,192,ARPU Accelerates,Paying Base Growing&ARPUStrengthensPaying base(000),ARPU Drivers,Paying base ARPU(HK$/month),Mega SportsPack pick-up,Highly popular$218 Mega Sports Pack with,Value packs furtherenhanced ARPUMini Packslaunched140105 110501444391,560,increasing variety of sp
38、orts programming andHD live events as premium content Up-selling of customers to$368 high value plansand Buy-All Packages continues,271 Premium pricing for High-Definition channels,29,106,One-off installation and set-top-box rental feesfor both SD and HD applicable,H2 H1,H2 H1 H2,H1 H2,H1 H2,Adverti
39、sing revenues gather momentum,2003 2004,2005,2006,2007,29,The Challenges OvercomeTransforming the Telco Business From Basic Access Revenues to those from Content,Applications,transactions Squeezing the Telco Assets Stepping up and taking the game back to the competitors esp.the invading CableTV comp
40、anyMaking a viable IPTV platform work effectively.5 years ago.Broadband availability increased from 85%to 93%at 6 Mbps Developing Stable Platform,middleware and low cost Set Top Box Making it easy for Customers to use whilst developing Interactive ApplicationsAcquiring good competitive Content Prote
41、cting content Rights and revenue assurance to build confidence with ourpartners Creating Innovative Business Models with Content PartnersMaintaining/Developing Broadband Customer Base and ARPU Developing suitable competitive customer propositions,marketing them andmaintaining momentum proving Broadb
42、and is not just Internet Access,30,TV,Innovative TechnologyDigital Decoder,One Link to the Home,World first technology,Modem,First Patents grantedSubscription onlineView billing on TVProtection against piracy,Phone,Home PC,Use Internet and now TV simultaneously,HDTV&Surround Sound,31,Line-up,now TV
43、Sports ChannelComprehensive HDTV Offer,Exclusive sports content available on,such as:,Barclays Premier League,UEFA EURO 2008TM,Italian SerieA,NHL,NFL and K-1Content,Hardware,Other world-class content,&more.Introduced innovative All-In-OneHDTV and DTT STB with access toand free-to-air DTT SD andHD ch
44、annelsSoftware up-gradable All-In-One STB,through PCCW network enhancescustomer value and increasestickiness toMost Extensive HD Coverage in Town!,32,Advanced Interactivity a Reality,Sports Barker viewers can watch promotional videos of sports programming and view live,match fixtures of all now SPOR
45、TS channels,Live Match Info head-to-head statistics,team line-up,player profiles,team fixtures,live,match scores of all games available at a glance,Player-of-the-Match Voting instant voting and results available,33,Sports Barker,Live Match Info,Player-of-the-Match Voting,Growing New Interactive and
46、Transactional Services,34,Full Range of Service PlatformsNow and Going Forward,2003,2004,2005,2006,2007 Going Forward,VoiceCircuit Switched,PacketSwitched,NGN,PSTN,NGFL,IP Voice,Broadband1.5-6Mbps 6Mbps,8Mbps,ADSL2+18Mbps,Wi-Fi,VDSL30Mbps,FTTH1000M,TelevisionBasic Pay TV,BasicInteractivity,AdvancedI
47、nteractivity,HDTV,Mobile2G,3G,HSDPAWiFi AutoRoaming,MobileTV,35,Multiple Wireless Technology ApproachWideAreaHot Zone,HotSpot,3G/HSDPA,36,Wi-Fi,3G Femtocell,Wimax,3G HSDPA,Mobile Broadband Strategy,HDMobile TV,High QualityMusicMSC,Full InternetBrowsing,HLR,MobileInternet,MultimediaSharing3G/WiFiSeam
48、lessAccess(2007),PCCW Backhaul,E1s IP2Mbps 20Mbps,ADSL,(2008)7.2Mbps(2007)Wi-Fi,14.4Mbps(2008),3G/WiFi,3G Handset,3G Sites,3G Handset,3G Femto(2008),Dual ModeHandsets,37,38,PCCW 3G Mobile TV Broadcast,Unicast Video Streaming supports 6-,12 users per cell.,But PCCW mobiles Cell Multimedia,Broadcast(C
49、MB)supports up to256 users per cellCell Multimedia BroadcastMobile TV Broadcast Using Huaweis CMB:Pre-MBMS Technology TodayDVB-H Trials with Motorola,MediaFlo with Qualcomm-Completed,-y,6%,-,39,Performance,Growing Mobile Customer Base,Improvements Customers grew by 16%with increased market,(000)3G2G
50、 Post-paid2G Prepaid,921,y-o+1 6957,1,071206,share despite fierce competition-Leading net gain from mobile number portability inQ407 3G customers almost quadrupled to 206,000,738,781,55,119,Upward y-o-y ARPU trend,456,491,516,462,460,-3G ARPU up 7%to$216-Blended(2G+3G)post-paid ARPU up 4%to$153,Quad
